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PornHub’s 2018 Review Confirms Indians Still Love MILFs

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Hello web-surfers, data fetishists, and the people still unravelling the mysteries of the female orgasm (sigh), PornHub has finally revealed its mind-bogglingly detailed review of online porn habits in the year that was. Breaking down various aspects of viewership (from age to top searches to major dips during the FIFA cup or Holika Dahan) the world’s largest porn site reveals human sexuality in action – or at least some quantifiable aspects.
The sheer volume of porn generated in 2018 was an astounding 1 million hours! In PornHub’s own words, “If you were to start watching 2018’s videos after the Wright brothers’ first flight in 1903, you would still be watching them today 115 years later!

So, while we were all stimulating the reward systems of our brains and slurping up the dopamine, here’s what PornHub found:

1. Porn In Your Pocket

India made third place among 20 countries responsible for 80% of daily traffic, with a continued love for the MILF category. Doesn’t look like we’re letting go of our good ol’ Savita Bhabhi obsession any time soon. And to get our porn fix, Indians (90% of us!) preferred the ease of smartphones, over any other device. Putting those cheaper internet data plans to good use, eh?

pornhub Top 20 countries 2018

2. Only 30% Of India’s Viewers Were Women

Maybe films like “Parched” and “Lipstick Under My Burkha” are still a bit too controversial to inspire an increase in women’s viewership. But maybe not. The ‘1 in 3 women watch porn’ statistic has been floating around for some time, but India’s low number is probably the result of access. After all, only 38% of women in India have smartphones of their own.

pornhub 2018 female visitors

3. Type ‘Trans’, Hit Enter

This category has come a long way from being totally fringe content back in 1998 when first launched by Evil Angel. PornHub’s breakdown by gender found that male viewers searching for ‘trans’ porn increased by 167% since 2017. Perhaps its allure can be put down to taboos? I’m assuming a majority of these viewers were heterosexual, but even if I were to include queer men, it still makes sense. A sort of transgression of sexuality, if you will.

4. Make (Love) In India

PornHub found that, despite being drawn to hentai and Japanese videos, we favour the homegrown stuff. Sunny Leone still dominates our fantasies, and among our top searches were ‘indian college girls’, ‘hindi sexy film’, and ‘telugu blue film’.

5. Sunny Freakin’ Leone

Let’s be honest. Our girl Sunny deserves a couple of lines solely about her. She took 17th place this year as the most searched-for pornstar, but maintains her status as #1 for her country-fellows.

6. The Flash Of Fap

This isn’t to say that Indians are imbued with the superhero speed, but we do seem to be pretty quick when it comes to getting off. Following Russia (where the average watch-time was 7 minutes and 48 seconds) India has maintained its time at 8 minutes and 23 seconds.

pornhub 2018 countrywise time spent

7. Early Bloomers

Beating (lol) the United States, France, and even the Netherlands (supposedly the world’s largest den of vices), India has the youngest porn viewers in the world. That’s right, 44% of Indian viewers were between the ages of 18 and 24. Folks in the 25 to 34 category weren’t far behind, coming in at 41%. Yessiree, our youngbloods’ libidos sure are impressive!

Age of Pornhub visitors 2018

To Sex-finity And Beyond!

TechCrunch writer Jason Biggs is convinced that “[p]orn is the canary in the tech coal mine”. And there’s enough evidence that it has an impact on our circuitry (remember what I said about that dopamine hit?). It is certainly interesting to think about what watching porn does to us. Personally, I think a lot about (as the review shows) the sexualisation of childhood characters like Princess Peach (Mario), Misty (Pokemon) and Zelda (Legend of Zelda). The PornHub review is a really interesting glimpse into what sexual desire looked like in 2018.

And one thing is for certain. India sure loves jacking (and jilling) off.

You must be to comment.
  1. Manish Kumar

    That must have taken some effort to analyze the preferences of consumers with regard to a product such as porn. Crazy, but must say commendable job.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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Find out more about the campaign here.

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She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

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