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2019 Lok Sabha Verdict: An Eye-Opener For Many ‘Ostrich-Heads’

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Narendra Modi and Amit Shah celebrate the party’s win at the BJP headquarters in New Delhi. (Photo: Amit Shah/Facebook)

Formidable Gains For BJP

The 2019 Lok Sabha election verdict made Narendra Modi the first non-Congress full majority Prime Minister to get re-elected with a stronger majority, 48 years after incumbent Indira Gandhi pulled this off in 1971. With gains in new areas, the BJP vote-share nationally has risen from 31% to approximately 37.5%. Of the 60.37 crore votes polled in this election, more than 22.6 crore people voted for the BJP — a massive increase from the 17.1 crore votes it got in 2014 LS polls. The strategy of converting 2019 elections into a presidential-style election was successful and people gave a thumping referendum on brand Modi.

BJP Made In-Roads In Unexpected Areas

The BJP is now no longer a fringe player in West Bengal and Odisha. In Bengal, it won over 40% of the popular vote and 18 seats, a leap from the 17% vote with 2 seats it got in 2014. In Odisha, it won 38% of the vote and eight seats, up from the 22% vote and 1 seat in 2014. In Telangana, which was a new territory for BJP – it made a significant gain of four seats.

“Nation First” Echoed With Voters?

“Nationalism” as an election issue struck a chord with the voters and became a major factor in Prime Minister Narendra Modi’s return to power at the Centre. It helped the Bharatiya Janata Party (BJP) bounce back from the loss of power to Congress in Madhya Pradesh, Rajasthan and Chhattisgarh in December 2018. The BJP won 62 seats out of 65 in the three heartland states, where it lost assembly polls just five months ago.

The BJP was able to successfully build a narrative around nationalism, leaving little space for opposition, which had shown signs of revival on the back of issues like agrarian distress, economy, unemployment and farm loan waivers.

Balakot: A Turning Point

The Balakot airstrike proved to be a turning point in shifting the focus to nationalism and national security from issues like farmer distress and lack of jobs. The party stressed that all these tough measures were possible because India was in “secure and strong hands”. The BJP highlighted the opposition’s loopholes and asked voters not to give vote for a Khichdi Sarkaar. The entire narrative of “Mazboot” vs. “Mazboor” sarkaar was created by BJP, to take a dig at the “Mahagathbandhan”.

‘Modi: A Master Communicator’

Modi was successful in conveying to people that he was able to do things which his predecessors could not, because he was an “ordinary man” with “raw wisdom”. Critics continued to raise questions, but common people never doubted Modi’s intentions. He succeeded in convincing people that welfare schemes announced by his government impacted crores of lives, the Jan Dhan Yojana – financially empowered people; Ujjwala Scheme for LPG Connections – provided a clean cooking medium to the poor; the Pradhan Mantri Aawas Yojana – made affordable housing possible; Building of Toilets – improved the hygiene, health and living conditions; Ayushman Bharat – ensured quality healthcare; and PM-KISAN – addressed needs of small and marginalized farmers.

A Stinging Defeat For Rahul Gandhi In Amethi

Rahul Gandhi’s defeat in the family bastion of Amethi will be echoed for years to come and will not be forgiven easily. Amethi had been won by the Congress 11 times in 13 elections since 1967, including nine times by a member of the Gandhi family and was a seat of prestige for Congress.

Reality Check For Congress Living In “La La Land”

A very weak organisational structure, a dull, directionless campaign, and failure to communicate its poll promises in manifesto sank the Congress’ ship. Congress failed to provide a constructive narrative and alternative to the people of the nation. No one from the opposition ranks emerged as a challenger to Modi.

The 133-year old party failed to open its account in 13 states — Rajasthan, Gujarat, Uttarakhand, Himachal Pradesh, Haryana, Jammu and Kashmir, Arunachal Pradesh, Nagaland, Sikkim, Manipur, Mizoram, Tripura and Andhra Pradesh, as well in Delhi.

Also, nine of its former chief ministers – Sheila Dikshit (Delhi), Bhupinder Singh Hooda (Haryana), Harish Rawat (Uttarakhand), Digvijay Singh (MP),  Sushil Kumar Shinde and Ashok Chavan (Maharashtra), M Veerappa Moily (Karnataka), Nabam Tuki (Arunachal Pradesh) and Mukul Sangma (Meghalaya) – faced disgraceful defeat.

In Karnataka, the BJP decimated the ruling alliance, a year after the JD(S) and the Congress came together to form the government. The Congress party will now have to strive hard to save its governments in Madhya Pradesh and Karnataka where a thin margin has kept the BJP waiting away from power.

Another big fallout was the failure of the Congress to communicate its ambitious NYAY (Nyuntam Aay Yojana), minimum income guarantee scheme, which promised 72,000/- a year to the country’s 20% poorest families. Gandhi’s campaign – focusing too much on alleged irregularities in the Rafale deal, his “Chowkidar Chor Hai” slogan directed at PM, failed to resonate with the voters.

Congress Ceded ‘Nationalism’ Space To BJP

The Congress allowed the BJP to own that narrative entirely, and let it get away with the claim that among all parties, it alone was a truly nationalist party. BJP defined the nationalism for all these parties and they fall in the trap. By mentioning sensitive issues like AFSPA and the scrapping of the sedition law in their manifesto after Balakot air strike, the Congress actually dug its own grave— in hindsight, a really bad optics in a campaign driven by ‘national security’ just aftermath of the ghastly Pulwama terror attack. Baring CM of Punjab, Capt. Amrinder Singh, everyone else in opposition mishandled Pulwama episode.

Odisha 2019 Outcome Will Be Remembered Forever

The 2019 Odisha outcome will be remembered as an example of centre and state voters electing differently in elections at the same time. Voters of Odisha displayed a remarkable degree of political acumen and intelligence. They voted differently in Lok Sabha elections and the state assembly polls at the same time. Voters suggested that while Patnaik was required in the state, Narendra Modi was the option for Delhi. The Biju Janata Dal (BJD) swept the assembly elections, winning over 2/3rd of the seats. But in the Lok Sabha, many people opted for the BJP.

More evidence of this emerged from the outcome in states that went to polls last year – Madhya Pradesh, Rajasthan and Chhattisgarh.

In Rajasthan, the BJP got a respectable tally but the Congress formed government. Five months later, the BJP won all the Lok Sabha seats in the state. In the Madhya Pradesh assembly polls, the Congress won more seats, but owing to Modi’s popularity, the BJP won 28 of the 29 Lok Sabha seats in this election. In Chhattisgarh too, the Congress had decisively defeated the BJP in assembly elections but the BJP won 9 of the 11 Lok Sabha seats this time around.

Hence, the voters displayed the clear cut distinction between the national election and states elections. All these instances suggest that voters are clear about what an election for the Centre and what for the state means.

Decoding Modi’s Victory In Four Main Points

  1. Even after many shortcomings, people trusted Modi, his vision and believed that atleast he is trying his best to help them out. There was no leader in the opposition in-front of Modi on whom nation could have reposed trust and confidence. There was a hunger among people for a “strong” leader who could lead the country decisively.
  2. There were challenges on the economic front — the furore over the employment data, lack of jobs, the controversy about GDP figures, the hiccups of the GST roll out — but Government managed to keep food inflation really low which proved to be an anesthesia to the unemployment and economic downturn.
  3. Voters routinely mentioned ₹2,000 in their bank accounts received under PM-KISAN or the way they got a Pucca house or toilets in the villages or the gas cylinders. Yes, there were some problems with gas refilling in Ujjwala scheme and with toilets such as poor material used in construction, faulty taps and drainage issues, incomplete work etc but people were still happy that atleast they got something, some tangible benefits, without paying any bribe.
  4. Mandal and Kamandal Politics fed into each other in the last three decades — the regional parties, like the SP and BSP, relying on ‘caste mobilisation’ and the BJP on “Hindu consolidation”. Election 2019 diluted caste loyalties, but it further reinforced religious identity. BJP got a ‘highly consolidated’ Hindu vote and today it has developed a very strong united upper-caste vote-back across the country. Unlike Mayawati, where there is division in Dalit Votes – Jatav (for her) but Non-Jatav (splits) and Akhilesh where only Yadav OBCs (for him) and Non-Yadav (splits).

BJP Had A Story To Tell; An Image To Project

A pushback against elitism and entitlement was a strategy used by BJP in their 2014 campaign when Modi presented himself as the “self-made” man, “the Chaiwala” in contrast to the silver-spooned royal heir of the Gandhi family. The perception of the prime minister as a political outsider to the capital’s ‘Khan Market’ elite continued to be used as a theme by the BJP in its election campaign.

Opposition’s entire focus on ‘Modi-Hatao’ rather being more on people centric issues and agendas, backfired. Opposition lacked a coherent message and an impactful “messenger” and was only riding on “anti-Modism” and “cast-coalition” without providing any constructive narrative and a positive hope to the nation.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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