To all aspiring female entrepreneurs!
Let us dig in and try to change the perspective towards the idea of working from home, because it’s not a part-time job to support your daily expenses. Rather, it is an idea of turning your passion into a huge commercialized business.
Recently, I had a conversation with a woman and she said, “I want to start a business from home to manage daily expenses only.” This question was quite surprising because I feel people have a wrong perspective about working from home. The reasons can range from family responsibilities, societal norms, lack of confidence, which tend to happen in India. I believe women should start thinking with a broader perspective in life.
With the above observations, I would like to share 7 points as to why women should understand the intricacies of working at home. Working from home:
By profession, I am an entrepreneur, constant learner, blogger, writer, and a warrior by heart. I am an entrepreneur– I became a manufacturer of jewellery after leaving a conventional full-time job in 2017–and someone who loves to break the monotony and want a lead a kick-ass life.
Work from home is equivalent to the learning phase towards the entrepreneurship journey which is not only challenging but also takes you to an entirely different level and that’s exactly what happened with me. I began my entrepreneurship by working simultaneously as a freelancer in digital marketing projects and as a consultant for a network marketing company.
While working as a freelancer, I became a team leader and managed more than 50 team members virtually. Over a period of time, I started my online venture dealing in women apparel by selling products over social media. I used to sell women’s ethnic wear and accessories all over India as a re-seller.
I am very fond of jewellery, became an online re-seller of artificial jewellery. Initially, I took some samples and did a survey, then decided to make a small investment and purchase a stock of earrings. I decided to lower down the prices and sold in bulk to Maharashtra. As a beginner, it was one of my best B2B business deals.
While working as a wholesaler, I met a superbly talented woman who guided and pushed me towards manufacturing wooden jewellery. She made my dream come true because I wanted to launch products that are exclusively designed by me.
Developing a handmade product made me super happy. I got this motivation from the one and only Akriti Mattu, Founder of Budget Wayfarers, an amazing mentor who recognized my talent and encouraged me to become a jewellery designer.
At first, I was quite nervous as I have never thought of making jewellery, however, on the other hand, I felt one shouldn’t step away from the challenges and must be ready to do rigorous hard work. I started doing thorough research about wooden material, threads, tools etc. required to make wooden jewellery.
Fortunately, I could arrange the beads from the local market and the rest from an online portal. Making jewellery is fun and I love my work. Today, I am the Founder of SHE ALLURE, manufactures jewellery and a blogger on a mission to make women change the perspective towards work from home business.
Ideally, an entrepreneur’s mind should come up with ideas and create a business model that makes long-term customer relationships possible. If you are someone who thinks out of the box, doesn’t want to follow the crowd, and loves to innovate, it’s time to bring out the inner scientist in you and create your own brand.
Every business starts with struggles and challenges, take it as opportunities and be a “Possibility Scanner.” Creating something extraordinary and making lives easier for people should be your focus, and money will come your way effortlessly.
Michael Jordan is my favourite possibility scanner. He sold a used T-Shirt worth $2$ to $1200 when he was only 13 to support his family when his father’s wages were insufficient. Jordan’s father asked, “Can you sell this T-Shirt for $20?” Jordan replied, “But this outfit’s worth only $2?” His father told him to try it once. Jordan got an idea to paint Donald Duck cartoon and Mickey Mouse on clothes with the help of his cousin and sold it at $25 dollars with a $5 tip.
Now here comes the most interesting part in this story when Jordan’s father brought another T-Shirt and asked him to sell at $200. This time Jordan came up with a new idea when he heard about popular actresses Charlie Angels, Farah Fawcett coming for a movie promo in the New York City. Jordan broke the security to reach the actress asking for a signature on his used clothes, surprisingly he got the signature. Initially challenged to sell this piece off at a price of $200, he auctioned and sold it to 1200$. Truly commendable, you nailed it Jordan. Hats off!
See how this amazing man fearlessly experimented with ideas and made his parents proud.
“I have not failed, I have found 10,000 ways that won’t work,” said Thomas Edison.
Edison invented the electric bulb. Invented through hard work, not by accident, whenever I talk about his invention I am fully charged up with zeal and motivation that lightened my darkest days of life when I lost all my hope and decided to give one more try when things didn’t go as expected during my career.
We all are genius entrepreneurs, and my dream is to make women turn their imagination into reality without any fears. Let us change our perspectives today, come forward and build a powerful tribe of female entrepreneurs.