#PeriodPaath: Why Shouldn’t Women Of J&K Bleed Safe?

Editor’s Note: This post is an entry for the #Periodपाठ writing contest, a unique opportunity for you to write a letter and stand a chance of winning up to ₹30,000! The contest is organised by Youth Ki Awaaz in collaboration with WSSCC. Find out more here and submit your entry!

To Dr Bharat Bhushan

Director, Department of Social Welfare

Subject: Lack of Sanitary napkin Dispenser and Disposal Machines

Respected sir,

This letter is to bring to your attention that according to National Family and Health Survey 2015-16, 62 per cent females in Jammu and Kashmir use cloth during their menstruation and in rural areas, it is seen that the same cloth is reused after being washed which can cause Urinary Tract infection and other diseases. Lack of awareness regarding female hygiene is one of the issues but another more prominent problem is the high cost of sanitary napkins as well as lack of disposal methods of sanitary napkins.

In rural areas, even if women wish to resort to hygienic methods, lack of resources poses a big problem. I urge you to undertake a female hygiene awareness campaign #BleedSafe and install sanitary napkin dispensers in every Panchayat with the help of the elected Panch/Sarpanch. The sanitary napkin dispenser should be installed near every Public Toilet and it should provide Sanitary Napkins at a low cost of Rs 1-2 or even free of cost if that is feasible.

Furthermore, the near proximity of the Public Toilet, as well as availability of an attendant who can help out in case the women have trouble using the dispenser, will urge more and more women to use sanitary napkins instead of cloth. But that is only possible if women are made aware of the health hazards of using and reusing cloth during menstruation.

Even in urban areas of Jammu and Kashmir, females end up compromising of menstrual hygiene not because of lack of awareness but due to lack of availability of resources. The problem in urban areas regarding access to sanitary napkins is not as grave but disposal of those sanitary napkins is the main issue. Even the females using sanitary napkins or tampons end up using it for the entire day since proper disposal is not possible. As such, I urge you to do a similar campaign in the cities as well but while installing Sanitary Napkin Disposal Machines near every Public Toilet.

In Samba district, the women of Ghagwal have started making their own low-cost sanitary pads with assistance from the Department of Rural Development. Their unit will benefit if their products are bought by the government and used as a supply for the Sanitary Napkin Dispensers set-up across the district.

Since the main objective of the Department of Social Welfare is to encourage Non-Govt. Voluntary Organisations/Social activist to work for the welfare of Women and Mobilising Community resources for meeting the social need and solving the local problems in rural areas, it can help local NGOs to establish similar low-cost sanitary pad units in the rest of the districts. The product will be affordable to rural women and it will help them discard their traditional method of using unhygienic cloth. It will also empower rural women by giving them financial independence.


Pallavi Sareen


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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform Change.org, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on Change.org has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in Change.org’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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