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Opinion: Cinema Is The Glue That Binds Society

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Art is really very subjective, what one man considers a masterpiece might be considered by someone as downright garbage. But what is really art? Is art just singing, dancing, or painting? Art is more than that, anything which moves your heart is art, and art has changed in its history with mankind.

Art began in the ancient times by portraying the daily lives of a common man, slowly after the kingship came into this world it talked about the greatness of these kings, then it talked about the various themes of the contemporary world and now art talks about daily lives again.

An empty theatre hall with a blank screen.
Representational image. Source: Wikimedia Commons.

Most great artists were poor and were hungry when they were doing their masterpieces and these adverse conditions made them what they really were and even though they were poor and were lower class it also resonated to the upper class and furthermore it resonated with the world. This is the reason why many social change workers adopted the art scene to portray their pain and suffering.

The Civil Rights movement in the USA, for example, adopted the music scene in order to reach the masses. This is true for the Indian independence movement too, and art played an important part in furthering the cause of the movement. This art included paintings, writings, music and dramas.

In the visual arts, it was the drama which made it more appealing and this captured audience like no other. And then the cinema had the most influence on people. Although there is still a niche for drama, cinema has become universal.

The cinema, for many, is entertainment but for me, it is art. I think cinema can always act as a medium for social change. From directors like Spike lee to Michael Haneke to Anurag Kashyap, each and every one of them tell a story in a specific way and it is always a reflection of society and it makes us take a critical note of our society.

It helps us understand the way of different people in the society whom without this medium you wouldn’t ever be meeting in your life. Although I don’t condemn the fact that cinema should be viewed as entertainment, there should be some sense of reality and responsibility.

9 people form a human pyramid as part of a street play
A street play in progress. Representational image. Source: Wikimedia Commons.

I although advocate for the creator’s creative freedom, they should not be generalising things. For example, in Indian cinema, the boy who is in love with a girl has to always stalk her and demand her to marry him even though she knows nothing about him. This is a trope that I absolutely despise. Human beings when they are born don’t know that stalking a girl is right, it is the society which teaches them that stalking a girl is an okay thing to do.

The book Fahrenheit 451 talks about a future where people consume media so much that they forget their reality and this has already happened in mankind’s history. Joseph Goebbels, the famous propaganda minister who served under Hitler said that “People never want the truth, they just want to believe something and that something can be a lie. People will believe it’s the truth when you say the lie again and again and again.

When Hitler came to power he used media as the most important tool to further the Third Reich. At that time he used the radio and he gave it to each and every household so that they can hear the Nazi party’s propaganda and his speeches on anti-Semitism.

The people who call themselves artists should be held more responsible than any other politician. On the other hand artists should not fear too. The filmmaker Jafar Panahi who has been under house arrest and ordered not to make any more films still made films which were critical of the Iranian government. Not to mention, many numbers of films which were critical of America and its world domination through unfair means till today.

Cinema has always brought people together. It is a place where every person, irrespective of caste, gender, colour, ethnicity can sat together and started concentrating on one thing only, and it’s the cinema right in front of them.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

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A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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