This post has been self-published on Youth Ki Awaaz by Akash Gupta. Just like them, anyone can publish on Youth Ki Awaaz.

11 Million Dislikes On Sadak-2 Trailer Say A Lot About Us

More from Akash Gupta

COVID-19 has already secured a place in the history of modern world as an unprecedented jolt to human lives that has even engendered a doubt over their existence. But, another event in 2020 that has shaken India, if not the world, is the demise of Sushant Singh Rajput (SSR). It has waged a war against nepotism in Bollywood, got many film stars to speak up on the issue, and prepared a battleground for a hot debate on TV channels, who have in turn got more ‘Masala’ for their TRP. Amid this, how the political sphere can remain untouched and Bihar vs Maharashtra has emerged as a new fight.

The biggest fallout of all these happenings that I am going to talk about is the 11 million dislikes on Youtube on the Sadak 2 trailer video. Anyone can say that these dislikes are a result of the ongoing raging wave against nepotism. Otherwise, even the worst movie trailer can’t have this magnanimous achievement in just a few hours. Let me explain my points in brief:

Emotional Aspects Behind Bollywood Movies

First of all, I would like to say that I watched the trailer and did not like it much, but I doubt whether those 11 million people have actually watched the trailer before disliking it. The parameters to judge any artistic work of cinema should be the creativity involved in the piece, the acting skills, music, etc, rather than emotions.

What do people think, they are doing justice to SSR by disliking this trailer? I think such emotional and irrational parameters to judge any talent was the very reason behind the non-recognition of SSR’s talent. If SSR were alive, Dil Bechara would have got average liking and Sadak 2 would be getting bumper appreciation from all. When Dil Bechara got released, those who are emotional about SSR’s death could be seen saying, “Is film me toh bhai hai, me zaroor dekhoonga chahe script kaisi hi ho (This film stars our brother Sushant. I’m definitely going to watch this film, irrespective of its script).

We have made undeserving and shitty movies successful while ignoring real talent, only based on our emotions, and it’s the same thing we are doing today while disliking a movie trailer without even watching it. This is the reason why these filmmakers spend crores on marketing a film — by spreading rumors of love affairs between lead actors rather than putting creativity in their work, because “jab audience isi se khush hai toh koi kyo itni mehnat kre (if this is all that makes the audience happy then why bother working so hard on making a film).

No producer will take risks in launching star kids if they were not get any money out of their films. We make star kids famous and give producers stacks of money by judging actors for everything except their acting. Why can’t we keep an artist’s family background, personal life or any other non-artistic criteria aside while judging their talent?

Representational image.



Emotional Response In Politics

This emotional attitude of ours is not limited to Bollywood, but even our votes during any election. It is more dangerous to allot anyone the power to run the country based on hollow emotions, than to make an undeserving movie successful. If a country’s prime minister is assassinated, we show sympathy by voting for their party in the next election. We praise a leader for their oratory skills, irrespective of what they are talking about in their speech. We vote for someone because they belong to our community, support a leader because they criticise Pakistan.

There is no consideration of any “real work” done by the party or its leader, no significance to constitutional and moral violations in a leader’s speech. Why? Because we are emotional fools who are mocked on a daily basis by these leaders and their tactics. They believe that “jab janta inhi sab se vote degi toh kaam krne ki kya zarurat (If voters are going to vote on the basis of all these, why bother working)?

I think we just need to think about it. Being emotional in life may be a good thing, but sometimes, it makes us blind and ends up endangering society. We need to see things more logically to be able to recognise real talent, be it in Bollywood, politics, or otherwise. We are the only ones who’ll end up suffering.

You must be to comment.

More from Akash Gupta

Similar Posts

By joshua daniel

By malvika

By Riddhi Morkhia

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below