So, I was reading an article related to movies, which said that the trailer video of Sadak 2 has been declared the third most disliked video in the world. I thought I should analyse this situation, and my analysis says that the director of the movie was involved in some negative news, which is now very much popular on most news channels.
This reminds me one of the marketing strategy that says that if the brand image of a company is good, then their product is definitely going to survive, and if not, then who knows the result. So what do you think: will this movie be successful on OTT platforms or will its brand image affect its success?
Thoughts?
Can we judge some products by their brand image or by finding out their utility for the customers?