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The Success Of Indian Cricket And Its Role In Evolution As Global Sports

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Indian Cricket has transformed into a commercial powerhouse and has potential in carrying out Cricket as a popular sport throughout the world. Sociologist Ashis Nandy describes Cricket in his famous phrase, “An Indian game accidentally discovered by the British”. Cricket has evolved in India through its cultural diversity, different languages and regions which all suited to its national character.

Cricket was first played in India During the British colonisation in the 19th century when Englishmen used to play for their leisure. And to inaugurate relations with their colonial ruler’s several Kings and Nawabs of princely states started to become proficient in the game of Cricket.

Indian Cricket in successive years has come a long way. Ever since the Indian team gained its test status in 1932, it took nearly 4 decades to mark their presence in the gentleman’s game when they first beat West Indies, England and New Zealand in away tours. But the 1983 world cup triumph remains a great feat in the history of Indian Cricket as it empowered millions of youth to go mad in an obsession with the game.

Revolution of the IPL: A Commercial Powerhouse

IPL trophy
Over the years, the IPL became a global epicenter of T-20 Cricket where some of the finest players from around the world play.

India is the commercial centre of the game and accounts for nearly 80% of the game’s revenue. The Indian Premier League, a franchise-based T-20 which started in 2008 has achieved tremendous success in terms of the money it generates. In 2017, its media rights were sold for mammoth ₹16,000 crores for only 5 years.

Over the years, the IPL became a global epicenter of T-20 Cricket where some of the finest players from around the world play. The 7-week long Tournament is regarded as a laboratory of 20-over cricket and creates a world-class platform for young domestic lads as well as emerging talents from other associate nations. The likes of Rashid Khan, Mujeeb ur Rehman and Sandeep Lamichhane are names who have made most of this opportunity.

BCCI and the Inclusion of Cricket in the Olympics

Indian Cricket became a commercial juggernaut and it redefined the way global Cricket governed. The BCCI (Board of Control for Cricket in India) brings in the money that runs Cricket globally and in return, it gets what it wants — power — and with power in their hands, the BCCI holds the prospects of the game. The Board has an important role in the global development of the game and Cricket’s sustainability in the long run.

For long, the BCCI has been against the inclusion of Cricket in the Olympics and other multi-sport events because the Board will lose its autonomy and a certain amount of revenue. In times to come, if the BCCI agrees to the ICCs proposal, many associate members would benefit. Inclusion enhances India’s chances of getting Olympic medals.

The Afghan Cricket Story and India’s Helping Hand

BCCI helped Afghanistan cricket by offering them a “home away from home” to practice and play International Cricket in India. Dehradun’s newly constructed stadium is home ground for a cricketing nation whose journey has many ups and downs. Their story is full of courage and determination.

the Board has also played an active role in the rise of its other neighbours. In 2000 Jagmohan Dalmiya, as ICC chairman, helped Bangladesh in becoming the 10th Nation to be given Test status. India also provides training grounds for the Nepal Cricket team after major earthquakes occur.

ICCs Future Proposals and BCCI Leadership Post-COVID-19

While aspiring to become a global presence like FIFA, ICC also took a step forward by giving T-20 status to all its associate members and with a new revenue-sharing model. These 92 Associate Nations would receive total funding of $280 million from ICC under India’s Shashank Manohar tenure as ICC chairman.

In April, the BCCI expressed their views to lead the post-COVID-19 cricket world as it proposes a new revenue distribution system that will look after all Cricket boards. With the COVID-19 outbreak causing havoc, almost every other cricket board, especially weaker nations, will need the BCCI support to make up for all financial losses.

Lastly, India has a strong potential in being the flag bearer of Cricket for becoming a global sport. Only they could take the game more democratically. With a personality like Sourav Ganguly sitting on BCCIs topmost chair, the game’s future looks more appealing.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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