The influencing power of advertisements is strong . Big brands can persuade renowned celebrities to promote their product . This makes a huge impact on advertisements among the youngsters .
Over the years advertisement can be compared to a coin with two sides .
Advertisements can either impact positively or negatively .Certain social advertisement can help to create awareness in crucial issues . For instance , the recent social advertisement on preventive measures of covid 19 or the advertisement of Aaarogya Setu app . Advertisements can promote awareness on important social issues such as child labor or malnutrition . They can also enhance our knowledge of the brands of various items . For example , the latest model of an SUV or latest brands of watch .
On the other hand , some advertisements can be deceptive . The teenagers can become gullible to such false advertisements. A classic example is the advertisements of fairness cream which guarantees glowing skin . These fairness cream commercial are promoting false propaganda that a fair skin completion is desirable . For instance , The fair and lovely commercial portrays that females become successful by applying fairness cream . Another example is the commercial for “Sweat Slim Belt” which claims that you will get slimmer in 5 seconds. I remember the 13 year old me completely believed it. They are also responsible for promoting consumerist behavior among the youth . Some advertisements don’t highlight the side effects of their products which in many cases if overlooked can be harmful . For instance ,the Pan masala commercials completely ignores the fact that chewing them can cause mouth cancer or that particular warning is written in small font at the bottom which is barely visible.
As a sensible consumer , it is our responsibility to be brand conscious , that is , they become a critical as a consumer ; to examine the potential side effects of certain products . Teens should be taught to monitor their expenditure right from the moment they start receiving pocket money from their parents to prevent them from becoming spendthrift . In this manner they can become responsible and conscientious adults in the future .