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Why Culture Is Crucial To Building A Successful Startup

Ever wondered what the most important part of building a successful startup is? Is it money, employees, skill, or resources? No, it is the culture.

What Is The Significance Of Culture In Business?

Culture as a common term is defined as “the beliefs, customs, arts, etc. of a particular society, group, place, or time”. This term is beautifully integrated with business. Culture for a startup means its work ethics. It is the way of thinking, behaving, or working.

Culture is of prime importance, a deciding factor, for the success of a startup. If you want to start a company, you can contact a startup company to develop an application with a separate section in it to motivate employees.

According to Investopedia, “Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions”. It is considered as the greatest asset of a startup.


startup culture


Why Do We Need To Have A Strong, Valuable Culture In Our Organizations?

To be precise, a strong, valuable culture drives the right customer as well as the right employee. It creates a positive and impactful work environment.

It helps an employee to deliver his best performance. Overall a strong, valuable culture has the capability to take a startup business in the right direction with maximum inputs.

According to a survey of 2015, “More than 1400 North American CEOs and CFOs revealed that 92 percent of the respondents believed that their firm’s corporate culture improves the overall value of a company”.

Reasons Why Culture Is Crucial

1. It Allows Employees To Be Themselves And Give Their Best Input

A good culture brings an organic relationship between a company and its employees. It allows the employees to freely share their opinions.Thoughtful communication and input go hand in hand. A company’s culture increases employee engagement significantly.

As per the employee engagement report of TINYpulse, “About 43 percent of the 25,000 employee respondents across 20 industries said that they would leave their companies for a marginal hike because of weak company culture”. A web development company can help you with executing your website-related ideas.

2. It Gains You Top Investors

Nowadays, an investor also evaluates the culture of the company before investing. They do not need financial answers anymore, a startup needs to prioritize the culture of the company.

According to the CEO of Zillow Group Spencer Rascoff, “The other day, two investors from a major shareholder of the Zillow Group visited our head office. Fresh off our Q1 earnings report, I was well-versed in our figures and prepared to answer their questions about our financial results, business metrics, product strategy, market size, and most recent wins and opportunities.They asked about none of that. For an hour, all these major investors wanted to talk about was leadership and culture.

We can infer from this the importance of culture for a startup business. A good culture assures the growth of the company. An investor would prefer to invest in a growing company.

3. It Helps To Build A Community That People Likes

A good culture not only creates a productive work environment but also attracts new talent. Everybody wants to be part of a community with good values.If your company has good values, ethics, and environment, an employee would praise your company among their circle.

You must be familiar with the statement, “a good talent has a circle of good talents”. According to LinkedIn, “Companies can expand their talent pool by 10 times by recruiting through their employees’ networks”.

There are high chances that good talent will approach your company. A team of talented people will bring the best output.You need to have a culture that empowers the team and provides premium work experience.You can contact a mobile application development company to empower your team with the help of an application or website.

4. It Works As A Reflection Of The Values Of Founders

A company’s culture is directly connected with the values and principles of its founders. It gives a much-needed edge to the company in this highly competitive world. The values of the founder tell the world a lot about the company. If you have appealing principles with high values you will attract more customers.

It creates a positive connection in the customer’s brain which is a huge benefit for your company. Do you want an app for your company? You can reach out to a mobile application development service. Good culture helps a company to go through tough times.

The principle of the founder acts as a glue that connects the employees’ potential with the desire to work towards and tick off the company’s main goals.

5. It Attracts As Well As Retains Customers

One major importance of having a good culture is its ability to retain customers and convert prospects to leads.People will know your company for its great culture. The more people will be able to connect and identify with your company, the higher your company will rise.

Good culture helps to offer better customer service. Your employees can provide the best customer service only if they have invested their minds and souls in your company.It should be a collective goal and not a burden. This will help you to retain loyal customers.

6. It Works As A Powerful Motivator

Startups work from day one to cultivate a culture that inspires the team to deliver its best performance.If you stay true to your values the whole process becomes functional in the right direction.

A vibrant culture creates a positive vibe and excites employees to treat the company’s goals as their own. Mobile application development services help to build an app for a company.

Culture works as the foundation for the effective functioning of the company. It acts as a driving force for the whole setup. A startup should always align its culture with its mission. Good culture creates an environment that brings the best out of the employees’ as well as drives customers. This is the reason why culture is insanely important for a startup.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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