We know the fame that so-called influencers find and become more recognised than our heroes and sheroes from India’s freedom struggle from the Britishers. A few examples of these influencers are MostlySane and CarryMinati.
Starting with the money part that these influencers earn, let’s get into the statistics:
The amount of money YouTube.com pays to an influencer depends on a variety of factors, such as:
Affiliate links: Links of brands that a YouTuber mentions in the video’s description box.
Merchandise: YouTubers often have their own shopping brands or merchandise collection in collaboration with other brands
Sponsorship: The word says it all
PS: None of the Indian Youtubers have made it to this list.
|1||Ryan Kaji||$26 million|
|2||Dude Perfect||$20 million|
|3||Anastasia Radzinskaya||$18 million|
|4||Rhett and Link||$17.5 million|
|5||Jeffree Star||$17 million|
|6||Preston (Preston Arsement)||$14 million|
|7 (Tie)||PewDiePie (Felix Kjellberg)||$13 million|
|7 (Tie)||Markiplier (Mark Fischbach)||$13 million|
|9||DanTDM (Daniel Middleton)||$12 million|
|10||VanossGaming (Evan Fong)||$11.5 million|
In the above list, we don’t see any Indian YouTuber and the question is why? I believe the answer is language barrier — many Indian YouTubers use Hindi as their language of delivery. Another reason is the content they make — most of Indian YouTubers make entertaining content, instead of choosing other serious topics to talk about — such as news, covering laws, analysing movies, creating comic content, covering the environment and education, travel etc. Many also show a lack of creativity in terms of writing.
First on this list is Carry Minati, then comes Amit Bhadana, Ashish Chachlani Vines and BB ki Vines (even the names of some of these YouTube channels are the same). The point I’m trying to make here is the content we are following and the content that we should actually follow. I won’t suggest you any particular channels. But the entertainment value can’t be the only criteria to follow (especially at a time when the debate on nepotism is at its peak). So, in terms of following YouTube content, we should really think about making conscious choice in what we follow and watch.