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Take The Journey Of An Impoverished Village Girl In This Open-World Gaming Experience

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Change is all around us. There are also paradigmatic shifts happening in the way people think and see — in culture and consciousness. Sensitivity to subjects that were earlier disregarded is now building. And this sensitivity is being expressed using multiple artistic and performative mediums.  

There are currently 2.5 billion active gamers in the world. All across the Internet, organisations and changemakers are joining forces to drive real change through gaming — tapping into the massive potential this demographic holds. 

“For me, it was a powerful space with a very big community,” said Kejriwal. “This space is really important because there are so many people I want to talk to who are on their computers all the time. I could get this on their computers and into their hands.” Missing: Game For A Cause is a direct response to Leena Kejriwal’s experiences in the grassroots spaces of the rural trafficking belt and the red light districts of Kolkata.

“In 2015, I came across a game for a change and got fascinated by the idea of taking a step into a gaming space which is also known for its amoralistic content of sex and violence to tell a more moralistic story. Our game developer travelled with me to the different red light areas in Kolkata and then to rural Bengal from where the girls are trafficked. We conducted on-ground research and interacted with survivors to understand the plight of a trafficked girl.”

Culminating from this research, the game is an interactive game designed to allow players to experience what a girl goes through when she is trafficked into the inhumane and cruel world of prostitution. The player gets into the shoes of the trafficked victim and experiences her frustration, vulnerability and helplessness. Today, Missing: Game For A Cause is a powerful awareness tool for anti-trafficking.

By focusing on behavioural changes or sensitising players to the issues at hand, games are increasingly being used as “social intervention-popular culture” tools. Not only are they levellers (explaining difficult subjects without dictating expectations and leaving it to the players’ intellectual and imaginative capabilities), research shows that video games can promote good qualities like persistence, normalisation of failure, that it’s okay to not know an answer and to find unusual solutions. 

Games also have the potential to shatter/break stereotypes. No game is played once. You go over it, through it, again and again, and in the process, you also unlearn and learn. Games sometimes feel real enough to be real-life experiences — our brains reorient on a neurological level through games. This can be used to our advantage, to realign our thinking, society’s thinking and help us confront and tackle our biases. If this strategy is used right, the potential is unimaginable. 

Social issues have parameters which are difficult to codify. Games are well-suited to communicating a shared understanding of a problem because they allow users to experiment with potential solutions in a safe setting and generate their mental frames for how it works. This experiential framing by the user forms core beliefs about the issue. In turn, multiple users form these frames on their own and then can connect to share their opinions. Thus, games are powerful for creating a shared understanding of social problems. 

A cause can be transformed into a message through a powerful medium like gaming. The message goes to a worldwide audience because national or cultural boundaries rarely bar gaming. People across the world engage with the cause just by default (through playing the game). 

Why diverse games or games for that matter? Because no other medium allows for such an engaging and immersive experience into a narrative like games do. It goes beyond film or literary experiences where one is still a distanced reader or viewer, whereas, in a game, the player takes control of the message of the game, steers the narrative and becomes one with the story — fighting for survival or victory. It is a firsthand tool for understanding and empathy building. 

Movies are now imitating games in that they are looking at personalised and multiple outcomes (Bandersnatch – Black Mirror). The genre of games is so deep it is even being used in education. 

To learn more about diverse games and games for change, you can click on the following links:

Download Missing: Game for a Cause

Wishlist Missing: The Complete Saga on Steam.

Watch the trailer here.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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