Being a content writer for the past few years, it amazes me that even today, many people are not aware of what content is and what the work of a ‘content writer’ is. In the business world, a world full of competition, exceptional marketing is the only way to stand out in the crowd.
There are many ways of marketing your or your clients’ brand or organisation, but maybe, I am old school and I believe that content is the first pillar. Keeping aside social media marketing, search engine optimisation, PPC, and SEM, I think content writing is the most effective marketing tool.
A lot many young journalists are stepping into the media industry as content writers and I personally feel that saying that “if you know how to write, then you can be a content writer” makes for an unjustifiable statement. I think many of us deserve a clarification on what content writing is.
The term ‘content writer’ is used casually and anyone who knows how to write claims to be a content writer. However, there is a lot of difference between a writer and a content writer. Here, I put forward some of the important points that one must keep in mind while differentiating between the two. Also, if you are planning to become a content writer or a freelance content writer, then you must know these:
If you remember from earlier, marketing used to be offline and it used to be geographically limited. But now, with the investment in the digital world, marketing has become more convenient. Gradually, digital marketing has become the new trend and now, content marketing is the safest way to market your products and brands. The advantage of using content marketing is that you are able to promote your product without directly advertising it.
Consumers and audiences have changed in recent years. They avoid anything that is over-advertised. Hence, for optimum or sufficient marketing, you must choose the content marketing strategy to market yourself subtly. But there exist some more challenges, the algorithm of Google is changing every year, so you need to be very versatile while writing on Google.
Apart from the fact that a full-time content writer will have to do regular office work while a freelance content writer gets the liberty to choose his time slot to work from home, everything else is the same. I mean the skillset of a full-time content writer and a freelance content writer is the same.
As not just a content writer but also a writer, it is our responsibility to deliver text without grammatical or spelling errors. Anyone can read your content and from anywhere across the world, so your spellings must be correct, and once it is published, then it is hard to take off anything from the media platform.
This is another important thing that one must keep in mind — any plagiarised content that gets published on your platform gets negatively marked by Google. The quality of your content is considered poor if it is plagiarised. Hence, it is the responsibility of the writer to give plagiarism-free content.
I hope this piece of information has been useful, and keeping in mind the condition of employment in 2020, I believe that digitalisation is only going to increase further. Thus, the demand for content writers will not go down in near future, so you can prepare yourself for the position of a content writer or freelance content writer.