The Covid-19 outbreak has been a wake-up call for the Indian healthcare system. In the past, telemedicine has not been used in response to public health crises, but times have evolved. In the context of Covid-19, telemedicine has provided quick access to primary healthcare online via call or video.
MediBuddy, India’s largest digital healthcare platform, records over 1.27 crore medical queries in 2020. The spread of the novel coronavirus has changed the landscape of healthcare consumerism, with patients embracing and engaging with the medical industry via new channels of communication.
India witnessed great significant advancements in the healthcare system. From making reasonable healthcare equipment to facilitating effective patient care, private companies and health tech start-ups in the country are evolving much more and playing a pivotal role in improving the country’s health system.
With the entire medical fraternity coming together to ensure the nation is healthy and not ill, choosing wellness over an illness has become the new mantra. Patients are no longer passive participants in their health care. They are demanding transparency, convenience, access and personalised products and services at nominal prices. The average customer satisfaction of 96% on the platform implies that MediBuddy has connected with the public and addressed their needs.
To address the changing needs, MediBuddy implemented various models such as MediBuddy Gold, a value-based subscription that addresses the user’s healthcare needs and their entire family. A gold user can benefit from consultations, lab tests and delivery of medicine and save up to ₹9976 annually. With a subscription-based approach, the user addresses every major health issue, thus, causing a behavioural change of adopting preventive healthcare and wellness over illness.
Via telemedicine, primary health care can be strengthened, providing timely and accurate guidance to patients. It has been a fulfilling journey so far. However, MediBuddy believes that this is just the start.
While big cities led in medicine orders of MediBuddy’s services, the brand has ensured that even small towns like Bishrampur and Manwath get access to healthcare, medicines and labs. The digital healthcare platform has partnered with various accredited labs to provide home pick-up of COVID-19 lab tests.
Additionally, MediBuddy launched a Coronavirus Risk Assessment Tool to help individuals assess the level of possibility of them being affected. The digital healthcare platform also introduced a new feature to locate an available bed and ease difficulties. The MediBuddy COVID-19 Hospital Bed Availability Checker provides complete details regarding the availability of beds in real-time at nearby hospitals for COVID-19 patients.