“The hardest thing to explain is glaringly evident which everybody has decided not to see .”Ayn Rand wrote this in her Magnus opus, The Fountainhead, which was rejected by 23 publishers before finally making it to the shelves in 1943.
Now shift your focus to corporates, event management firms, Ad Agencies, or Marketing Departments; you would see they ‘capitalize’ every opportunity. They have capitalized on the skills of a beautiful woman to sell everything from cars to fairness creams.
They have capitalized on polar ideas to generate publicity. They have used celebrities to build trust for untrustworthy products. You must be wondering if there is anything they have never tried to capitalize?
Suppose we tell them to hire a model for their product shoot or fashion show. The obvious choices would be in accordance with the product they are trying to sell. Most probably a woman with a fair complexion and a slim body type, which is a general standard to represent beauty.
A dark complexion is perceived as ‘ugly,’ and a heavy body type is seen as unattractive. For some who likes to flaunt the inclusive and diverse nature of their company, they would do campaigns using ‘alternate beauty’ as a strategy for yet another marketing gimmick.
And if they were to hire a model with a disability, it would be another sympathy or publicity stunt for once and not because they believe in an inclusive society for every human being. At the core, the question to be answered is, “Do you believe in the abilities of people?”
What if we tell them to hire a Graphic Designer to create their next logo, which is on the Autism spectrum? What if we tell them to have a dashing model for their next product shoot without making a fuss about her disability? How about having a Sign Language specialist so that folks in the deaf community could also understand their Brand?
Maybe a piece of art made by a boy with an Intellectual disability? What if we ask you to do your voice-overs by a blind artist? What if we ask you to have a magician with a hearing disability for your next corporate extravaganza?
All of these are not just once a year practice, but for all occasions. Not for sympathy but for their abilities. Not for PR but as a way of celebrating Human differences.
Now the obvious questions arise –
AtypicalAdvantage is the world’s first talent platform for individuals with disabilities, where you would find stunning models, skilled voice-over artists, skilled Graphic Designers, and soulful singers for all your events and requirements.
Maybe you could also find some marvelous painter or a magician to spellbind your audience. The essence of the platform is to focus on the abilities and potential of humans from a community.
Consider Pranav Bakshi, India’s first model on the Autism spectrum to walk with Denims for United Colours of Benetton or Sagar Kapoor, who is an accomplished singer with blindness who was also selected for Sa Re Ga Ma or Pooja Bodas who is an incredible painter with hearing disability and has numerous accolades to her name.
Disability does not matter when your hard work speaks for itself. The platform gives you the flexibility to choose the talent in different categories as per your requirement. So, you could see the portfolio of a Graphic designer or select from several Hearing Interpreters for making your events accessible.
I know it is tough to even imagine people with disabilities having talent, but just head to atypical advantage. to see it for yourself.
Mr. Roark would answer, “Ah! That’s not the point. The point is, who will stop me?”
Atypical Advantage is Planet’s first Talent platform for People with Disabilities. Explore our website to hire diverse talent, shop for products made by people with disabilities, and browse through exquisitely curated art.
Until next time,
Your Atypical Buddy!’