Visual communication, which helps in presenting messages or ideas in an aesthetically appealing way, also plays an important role in making content engaging and impactful. Simple and beautiful designs make a positive impression on the viewers, set the brand apart from competitors, highlight credibility and professionalism, and make complicated ideas or messages easy to understand. Communicating with the target audience through designs that fulfil these purposes is crucial for brands to survive in today’s cut-throat competition. Thus, professionals skilled in graphic design are in demand. If you are also enthusiastic about skilling up as a graphic designer, here are a few things to know beforehand.
Graphic design is the craft of communicating and solving customer problems through visuals. These visuals are created by combining various elements (such as lines, shape, colour, size, texture and typography) and principles (such as balance, alignment, proximity, contrast and repetition) of graphic design. Visuals concepts are designed to create awareness, inspire, educate, entertain and solve customers’ problems. Great designs help in differentiation and identification, improving user experience, beautification, setting mood and emotion, providing essential information, building a unique individual or brand identity, and allowing customers to use their purchasing power at its best.
Whether it is for print, logos, website or branding, visual communication experts get lucrative career opportunities and enjoy the liberty of being creative and artistic at their work. As all brands across the globe require graphic designers for marketing and branding purposes, there is a huge scope for skilled visual communicators. Graphic designers enjoy significant reputation as they closely work with different departments and ideate, plan, and design the brand identity (logo, website, apps) and marketing campaigns of an organisation.
They make the products and services of a brand aesthetically appealing and salable. Learning graphic design could help you build a dynamic career, become technologically sound, have a great work-life balance, work on multiple projects simultaneously, continue learning through comprehensive online courses, and enjoy steady career growth.
Brands or organisations need graphic designers for the visual interpretation of their digital and physical messages. Designers contribute to every aspect of a company’s operations, right from its incorporation. Organisations hire designers to build the brand’s unique visual identity through a logo, typography, colour palette and image or illustration libraries that never change and are used all across media for branding. Graphic designers also analyse customer behaviour, conduct market analysis and create visuals for newspapers, magazines, television, email or online advertising.
They work closely with UI/UX designers and design, execute, manage and improve the look and feel of the company’s website and mobile app. For outdoor or environmental graphic design, designers collaborate with different-skilled people such as architects, interior designers, or industrial designers and design their office space, hoardings, retail store interiors and exteriors, and designs for advertising on public transport. Designers also contribute to increasing the value of a company’s product and services by designing attractive, informative and protective packaging for the product.
Small scale organisations or startups usually hire 1-2 graphic designers who can manage all these tasks, whereas MNCs and renowned brands usually prefer specialised designers that dedicatedly work on visual identity, advertising and marketing, packaging, environment, web design, and other aspects.
On a regular basis, organisations need graphic designers to brainstorm, plan, ideate, take briefs and finalise design requirements of different teams. They then create a rough draft based on the brief, and select the colours, typefaces, layouts and images for the same. Later, different designs are created through hand-made sketches, photo editing softwares, illustrations or graphic design and layout softwares, and then drafts are shared with respective teams. Finally, suggested changes are made, final designs are reviewed and rechecked with the teams before publishing, uploading or printing the designs.
Graphic designing is an intricate responsibility and requires essential technical and non-technical skillset based on the type of designing you wish to do. To build a career as a graphic designer, one prerequisite is that you must have experience in working on Adobe Photoshop. Some organisations also demand working knowledge of Illustrator and InDesign, so you might also have to learn these to get senior-level roles. For graphic designing, you must have some knowledge of design elements and principles of design, and keep yourself updated with the latest technological developments and trends in the design industry. Having an idea of trending art movements, competitors’ design strategies, customer preferences, new colour palettes, marketing and advertising strategies, changes in UI/UX designs, etc. is essential to land lucrative job opportunities.
As a design combines multiple elements for the purpose of creating awareness, informing, educating branding, marketing, advertising and fulfilling social responsibility, designers have to communicate and work closely with different departments. Thus, they must hone essential soft skills required to work with cross-team members such as ideation (creating mood boards, drafts, etc.), creativity, communication, strategising, time management and problem-solving.
Graphic design can be learned through beginner-friendly, affordable, up-to-date and practical knowledge-driven online trainings. Other than instructor-led video tutorials, online trainings feature placement assistance for finding lucrative internship/job opportunities, doubt clearing Q&A forum, certification of training and downloadable training content to assist you professionally.
After enrolling in a credible online graphic design training, you can build technical and non-technical skills required to design stunning graphics using Adobe Photoshop. You will be given training videos that are divided into multiple modules to learn different concepts like creative process and history of graphics, composition theory, image concepts and graphic design tools, Photoshop- interface and tools, workflow and photo correction in Photoshop, effects and techniques in Photoshop, and beauty techniques in Photoshop.
The training also includes quizzes, assignments, modules tests and a final test that allows you to implement your learning, practice and strengthen your practical knowledge of the subject.
Courtesy: Internshala Trainings — an online training platform