Before: A day to celebrate the social, economic, cultural, and political achievements of women.
These days: A day when women get more offers, deals, discounts on women’s products?
Okay, let’s make a video on gender stereotypes… out of budget? Okay, can we promote our brand via female influencers for free, tell them how our brand is changing women’s lives, “sir it doesn’t”… It does, makes a catchy hashtag.
“So we are collaborating with female influencers for free and she will make a video of saying how our brand helping women empowering”
“Sir, we can try other things for women empowerment which are within our budget and more effective.”
Okay tell me
“We can hire more women in our company”
“We will make sure that there is equality in opportunities and no discrimination. ”
“Okay, but how about a women’s special hamper giveaway?”