This post has been self-published on Youth Ki Awaaz by Tuhina Tuhi. Just like them, anyone can publish on Youth Ki Awaaz.

Here Is What You Need To Know About Aatmanirbhar Bharat Abhiyan

This post is a part of YKA’s dedicated coverage of the novel coronavirus outbreak and aims to present factual, reliable information. Read more.

The world’s largest lockdown imposed to prevent the spread of COVID-19 has severely affected domestic economic activity, as it accounts for about 70% of economic activity, investment, exports, and discretionary consumption. And would eventually take the country’s GDP growth down to the single-digit band for FY21E.

Therefore, to improve the current turbulent economic environment and boost the ailing economy, the present prime minister of India, Narendra Modi has the vision to make India a self-reliant nation. Its first mention came in the form of the ‘Aatmanibhar Bharat Abhiyan‘ or ‘Self-Reliant India Mission’ during the announcement of the cconomic package on Coronavirus pandemic on 12 May 2020.

What Is Atmanirbhar Bharat Abhiyan?
Representative image only.

This scheme or campaign aims to make 130 crore Indians self-reliant so that every citizen of the country can walk step by step in this hour of crisis and contribute to defeating the pandemic of Covid-19. Through this scheme, the economy of the country will get the support of 20 lakh crore rupees.

What Is The Rationale Behind Aatmanirbhar Bharat Abhiyan?

The focal point of the concept is to make the nation self-reliant with a greater focus on local manufacturers and service providers. It will strengthen the economy, improve living standards, and most importantly improve the trade deficit and the country’s fiscal balance. Making the country self-reliant in all areas from manufacturing to supply. This will help the country reduce its dependence on imports and may also boost exports. The fall in imports will reduce the trade deficit and ultimately lead to a trade surplus. And it will also ensure that the country can maintain and deal with any black swan incident that may emerge in the future.

What Do The Five Pillars Of Aatmanirbhar Bharat Focus On?

  • Economy
  • Infrastructure
  • System
  • Vibrant Demography
  • Demand

According to Prime Minister Narendra Modi, fiscal stimulus will help revive every sector of the economy – from demand, to supply. The package will focus on land, labour, liquidity, and laws so that self-reliance can be achieved. The relief measures were announced in tranches by Finance Minister, Nirmala Sitharaman. These tranches were announced via press conferences from May 13, 2020, to May 17, 2020. The liquidity measures announced by the RBI in the package included Rs 8 lakh crore. The government will also provide a 100% guarantee of Rs 3 lakh crore in small business loans.

$4.9 Trillion Small Business Credit Gap: Digital Models to the Rescue
Representative image only.

In the first tranche worth Rs. 5,94,550 Crore, Sitharaman announced a list of 15 measures. Emphasizing the PM’s concept of Aatma Nirbhar Bharat (Self-reliant India), she said that the focus of the package is on the factors of production – land, labour, liquidity, and others.

Micro, Small and Medium Enterprises

The main focus was on the MSME sector and its development as around 67 million MSMEs are operating in the non-agricultural sector in India and provides a large proportion of the population. The government will provide Rs 3 lakh crore as a collateral-free or unsecured loan to MSMEs with an annual turnover of Rs 100 crore or an outstanding loan of Rs 25 crore.

The loan period will be of four years duration with a moratorium period of 12 years. Additionally, stressed MSMEs will be provided with a loan of Rs 20,000 crore. The government has given a new definition for MSMEs where it has bridged the gap between manufacturing and service MSMEs and has also increased the investment limit in these units. A change in the definition will allow these units to expand and at the same time benefit MSME classification. It has withheld tenders from foreign companies up to Rs 200 crore, mainly to protect these small units from unfair competition.

Govt has addressed MSMEs' lack of credit availability
Representative image only.

The boost to the MSME sector will result in a large number of industries benefiting, most notably the automobile sector as most auto companies are MSMEs. It will also help businesses resume, strengthen the supply chain, and reduce dependence on other countries.

Power Distribution Companies

The government will provide 90,000 crore rupees in cash to Discoms and independent power producers. Discoms working in the Union Territories are expected to be privatized, to strengthen and bring efficiency across the region. Thus, provide stability to the stressed electric field.

Coal Sector And Minerals

The government will end the monopoly of Coal India Limited (CIL) by introducing commercial mining of coal. The government is focusing on reducing the country’s dependence on coal imports and being completely self-sufficient in coal production.

Agriculture And Allied Sectors

The fiscal support will focus on investment in agricultural gate infrastructures such as warehousing, cold chain, post-crop management infrastructure, dairy infrastructure as well as animal feed, beekeeping, and herbal and medicinal plants. The National Bank for Agriculture and Rural Development (NABARD) will facilitate funding for agricultural infrastructure projects at the farm gate and for cluster formation at all levels. Thus, addressing funding gaps in the supply chain and adding value means local products reach global markets.

It will launch Pradhan Mantri Matra Sampada Yojana for the development of marine and inland fisheries. This will help fill the gaps in the value chain and will also produce an additional 7 million tonnes of fish in the next five years and provide employment to about 5.5 million people. It will also focus on agri-marketing reforms such as barrier-free inter-state trade, an option to sell produce at attractive prices, and an e-trading platform for agricultural produce.


The government has come up with a special liquidity scheme of Rs 30,000 to invest in investment-grade credit cards of NBFCs, HFCs, and MFIs. The scheme will be fully guaranteed by the government and will be particularly beneficial for the housing sector. A partial credit guarantee scheme will also be allocated for NBFCs, where the first 20% of the loss will be borne by the government. Thus, it is necessary to provide the necessary liquidity support for the smooth functioning of the area.

Civil Aviation

The government will reduce restrictions on the use of Indian air space (currently 60% of domestic airspace is available) for commercial flights and will help these companies save around Rs 1,000 in terms of operating costs.

Real Estate

The government has extended the CLSS (Credit Linked Subsidy Scheme) to middle-income families by March 2021. This will lead to an investment of Rs 70,000 crore in the housing sector, which will already give a boost to the real estate sector. States and regulatory authorities have also been advised to extend the date of registration and completion of real estate projects under RERA to de-stress developers and ensure timely completion of projects. Growth in the real estate sector will increase demand for related sectors like steel, cement, transport, and will also generate employment.

Vocal For Local

Atmanbir Bharat has been called by some as a repackaged version of the Make in India movement using a new tagline like ‘Vocal for Local’. Other opposition members talked about how India framed its policies and made companies make India self-reliant – SAIL for steel production, IIT for domestic engineers, AIIMS for medical science, defence for research DRDO, HAL for aviation, ISRO for space, CCL. NTPC and GAIL in the area of Energy; criticism of advertising strategy. Some have recreated it for the “Fend for Yourself” campaign. The call for a boycott of Chinese products in India (and instead promoting an Aatm Nirbhar India), is practically difficult for India in the short term as India imports $ 75 billion worth of goods from China each year, to the extent that Parts of the Indian industry is dependent on China.

What Should Commoners Expect From Aatmanirbhar Bharat Abhiyan?

Labour Laws in India: List of major Labor law Acts, Questions
Representative image only.

Starting this campaign, the government spearheaded a Swadeshi movement and resonated with the Sangh’s philosophy to enrich and revolutionize Indian products. However, in the desire of a self-reliant India, the government must decentralize its policies, take decisions for the rural mob and laborers, prioritize the poor and the underprivileged, formulate environmentally friendly policies to make India a self-reliant nation globally. In history,  wonders happened when India considered Gandhi to be a model of self-reliance.

He expressed it as social dependence and mutual support in society. Unlike today, a virus has violated our freedom, but we will all be ‘assertive to the local’ and will be empowered with a new lifestyle of friendly and interdependence.


You must be to comment.
  1. Should_ Coulda_woulda

    👍👍 nice written

  2. Rudraksh Khurana

    👍 nice written

  3. Mansi Tiwary


  4. Muskan Tiwary

    Well tried

  5. Tuhina Tuhi


More from Tuhina Tuhi

Similar Posts

By Anushka Khatua

By Mir Tajamul Islam

By India Development Review (IDR)

Wondering what to write about?

Here are some topics to get you started

Share your details to download the report.

We promise not to spam or send irrelevant information.

Share your details to download the report.

We promise not to spam or send irrelevant information.

An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

Share your details to download the report.

We promise not to spam or send irrelevant information.

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below