As technology is becoming more useful, pervasive and robust, it promises new possibilities to nonprofit leaders for their organisations and the work they do. It can help them improve the impact of their work, save costs and get better organised. It is, therefore, crucial that nonprofit leaders think about technology seriously and pragmatically.
Some nonprofit organisations have successfully been employing information technology towards:
While the technology is available for doing all of these things, tech projects are still fraught with failure and underwhelming outcomes. Hence, before nonprofit leaders embark on technology projects, they must get a clear understanding of four key areas:
The simplest and most effective way to understand potential benefits is to discuss them with other organisations that have been using the tech in order to get a better sense of how much it has helped them.
It is also important to not depend too much on the advice of technology providers in this regard. Most technology providers do not understand the social sector all that well since their primary business is with for-profit organisations. Plus, their incentives are often different from those of the nonprofit.
Nonprofit organisations, on the other hand, can communicate with each other much more effectively, as they are often similarly structured, face similar issues and have a similar cohort of people working for them.
For example, a reputed public health organisation in Maharashtra was thinking of investing in a mobile app-based solution for ASHA workers. Before doing this, they visited at least three to four organisations that had gone down this path already. An important result of this effort was that they understood that the mobile app, no matter how simple, has a learning curve.
And so they chose a much slower and longer path on their own—they didn’t require advice for us, as tech experts, to make this call.
In my earlier years of working in the social sector, we implemented a rather comprehensive system at a few hospitals. It failed after some time because we had deployed too advanced a system and the hospital simply couldn’t keep up. Had they checked with their peers before going down this route with us, they would have perhaps reigned us in and we might have ended up with a more effective solution in the end.
Technologies that do not have a mature ecosystem and a user adoption track record pose a very high outcome risk. Unless this risk has the potential for a significant reward in terms of impact, I would advise against using that tech.
We know from experience that adopting newer technologies has not worked out in the social sector, let alone providing a significant reward for the risk taken. For instance, when SMS as a service arrived in India, several nonprofit organisations began running ambitious community-facing projects using SMS. It was only later that they learned that a very small percentage of the communities they served could open and read text messages.
Even after several years, text as a medium to reach people—especially those who may come from marginalised backgrounds in India—is still in its infancy (The experience in Africa has been very different, but in India, it still remains an issue as a communication channel).
Due to the fast pace of evolution in technology, there are often new opportunities available. It is important to understand, though, that not all of them become useful. Newer technologies have their proponents and are constantly looking for places to experiment.
However, in such experiments, the host (i.e. the nonprofit organisations) often do not learn much if the process fails. And we have seen that in most cases of failed technology implementations, the nonprofits, in fact, blame themselves for being too “technologically backward”. This analysis helps no one, as the same technology is failing elsewhere too for similar reasons.
The primary reason why cutting edge technology often doesn’t work for nonprofit organisations is that while the technology may be available, the ecosystem is still missing. A healthy ecosystem for a tech solution includes:
And if the technology is successful, this ecosystem develops over time.
This poses the question: How do we identify mature technologies then? The answer again is simple: Look for what is being adopted in businesses (especially small businesses), with consumers, and of course by other social sector organisations.
Since the service providers to these nonprofits usually serve businesses too, they are the best source of information. For example, quizzing your accountant will tell you the extent to which cloud-based accounting software is being adopted in small businesses.
Without organisational capacity, the technology cannot help much. This topic is best understood via an example.
Let us imagine that your neighbourhood supermarket launches an online shop from which its customers can order items for home delivery. It turns out that the software itself is the easiest part; it even provides all the features the shop wants. But it ends up being insufficient anyway.
In order to benefit from technology, organisational leaders have to assess whether the human system around technology can also be upgraded to translate tech deployment into real benefits. This is the most common reason why technology fails to deliver for organisations.
Usually, tech requires a significant change in organisational processes. Yet, it is common to see many processes made redundant by technology continuing because of confusion and a lack of understanding, communication and change in behaviour.
In order to bring in all the organisational changes that are required, leaders must get involved actively since they have the technology vision and also the influence over their teams. A few simple things that leaders can do following technology deployment are:
Let’s build on the shop example from above. Let us imagine that the leadership at the shop hire and train additional staff to solve the problems they are facing with implementing the new tech. Now, their cost goes up and their prices are no longer competitive. This has to do with the total cost of ownership, which is often not apparent in the beginning.
Accounting for this in advance may seem wasteful and like an additional burden. This happens mainly because:
Once an organisation starts using tech, additional needs are identified by people who use the tech solution for their work. In the use case of the shop, the shop manager may want to verify that the delivery is indeed being completed and that the person in charge of delivery is not giving the items to their friends, for instance. Or that the customer is not falsely claiming that the order was not delivered to them.
So, the shop may require verification from the customer, like a One Time Password (OTP) that they provide in order to log the delivery as complete. This is a good situation to be in though since the demand for such improvements often come from the potential value seen by users.
It’s important for organisational leaders to estimate the total cost of ownership and accordingly decide upon the extent of technology adoption (if at all). The service providers can help with this, as well as other organisations that may have employed the tech solution in question. Usually, assuming 10-20% additional cost every year is a good way to think about this.
Once an organisation decides to embark on a technology project, there are important decisions to be made.
Not all technology projects are the same. They span a spectrum, ranging from the utility on one end to being strategic on the other. And so they should be treated differently in how they are executed. For instance, a reporting management information system (MIS) is a utility and can be done via a fixed period contract with a software service provider. These are less risky projects.
The strategic technology solutions are those that will be used by a large percentage of users in an organisation, their service delivery is critical to the functioning of the solution and they can have a high impact on the organisation’s productivity or improve the quality of the service the organisation is providing.
Examples of such tech solutions would be an electronic medical record system for a hospital, a data collection tool for a research organisation and a job-aid application for frontline health workers.
Executing such projects with one-off contracts don’t work because they are technically more difficult and such technology systems are required to evolve over time with underlying programmes. In such cases, the organisations should look for the right tech partner who can not only develop such systems but also act as a trusted advisor.
While each nonprofit is unique in some way, technology requirements usually fall in certain “categories”, as mentioned at the start of this article. In each category, there are generic products, such as SurveyCTO, Avni, or CommCare for data collection; Odoo and ERP Next, for Enterprise Resource Planning (ERP).
Organisations need to decide whether to go with these products or develop their own. The latter is, of course, more expensive and risky to do. It also burdens the nonprofit with maintenance in the long run and with finding internal or external resources to do so.
Generic products, on the other hand, may solve these issues, but the trade-off is that organisations must mould their requirements to fit the product. This works most of the time, but on the margins, it may not. For instance, a generic product may not use your organisation’s exact terminology or it may not provide workflows specific to your organisation.
Lastly, it’s human nature to yearn for a complete solution before starting to use it. While this may look natural (e.g. we don’t move into half-built houses), with information technology, this doesn’t have to be the approach. Given the number of uncertainties, many of which I have described here, starting small by solving one or two problems allows organisations to dip their toes in and develop confidence.
This is one of the biggest advantages of software and it must be leveraged. A good technology partner can help with arriving at the right roadmap and plan. Technology genuinely holds a lot of promise for social sector organisations, but it demands a methodical approach to bring the promise to bear.
By Vivek Singh
This article was originally published in India Development Review.
About the author:
Vivek Singh is a developer, software architect, product manager and founder of Samanvay Foundation. He has developed technology solutions for more than two decades, of which 10 years have been spent creating technology products and solutions for the development sector.
Vivek conceived and developed two open-source products—Avni (frontline work platform) and Bahmni (low resource hospital system and EMR). These products are used by close to 100 organisations and/or government departments, across the world.