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What Can Today’s Indian Youth Opt For Instead Of Run-Off-The Mill Jobs?

Gone are the days when every Tom, Dick and Harry wanted to become either an engineer, doctor or lawyer. With awareness among students and the parents about the gold mine of opportunities in sectors other than the ones mentioned above and the rising trend of allowing children to follow their passion, we identified a few off-beat jobs that today’s youth is opting for.

  • Social Media Influencers [YouTube content creators, Podcaster]:
popular youtubers india
Popular Youtubers in India. Credits: Digital Ready

If you either have a penchant for entertainment and story-telling or possess expertise in a certain domain (Digital Marketing, Mentoring, Gadgets, Finance), starting a YouTube channel is the foremost activity you should take. With famous Indian YouTubers earning millions annually, much of the youth leverage the platform to showcase their talent and knowledge despite stiff competition.

A second and a less known but growing category of social media influencers are podcasters who share their content and viewpoints via episodic audio files via channels such as Spotify, Gaana, and Khabri.

  • Fitness Trainers and Yoga Instructors:

According to a report by McKinsey on Consumer sentiment in India during the COVID-19 crisis, an increase in the spending for fitness and wellness products was observed, with a 60% user growth of online fitness and 71% of users having the intent to continue.

Apart from COVID, there has always been a demand for personal trainers and Yoga instructors due to the soar in lifestyle diseases. Today, most clients choose a trainer meeting basic requirements rather than a newbie and do not hesitate to pay more for satisfactory service.

Thus, many of today’s boys and girls with a passion for fitness seek to build a career as a Trainer or a Yoga Instructor and pursue certifications and freelance experience in the domain before starting on their own.

  • Political Consultant/Campaign Manager: 

Gone are the days where politics was either thought of as a family business or a 40+-year-old’s work. With the GoI engaging youth in politics by way of prestigious fellowships such as Legislative Assistants to Members of Parliament (LAMP) and Rajya Sabha Research and Study Scheme (RSRS) as well with the increasing use of social media, political campaigns and the underlying data analytics, many students are discovering a new-found interest in political strategy.

Political consultants help a candidate or a party win elections by data-driven targeted campaigns and positively influence public perception. The main tasks of a political consultant or strategist are public relations, spearheading and monitoring digital media campaigns, conducting business intelligence of pre-polls survey data and customising campaigns accordingly and audit and expenditure management.

  • Animator and VFX Artist:
There is a huge scope for Animators and VFX artists.

According to Statista, India’s VFX and postproduction industry have almost doubled, from ₹39 billion in 2016 to ₹68 billion in 2019. The same report estimates that the industry will be worth almost ₹147 billion by 2024. The data should be unsurprising, considering the increased demand for animation and visual effects in video games, movies and television and the more recent use cases in creating virtual tours of workspaces, advertising and any field which focuses on visual representation.

The role entails conceptualising based on client requirements and budget, designing the required effects and coordinating and collaborating with various teams to gain direction and feedback. Though the salary in India is not quite lucrative, with values ranging anywhere from ₹4–8 lakhs per annum for beginners, there is a huge scope for Animators and VFX artists in cities like Tokyo, Paris, Madrid and Seoul. Students with artistic and creative mind and technical skills have a splendid opportunity to excel in this field.

  • Tour Guides:

Tour guides are responsible for planning the accommodation arrangements and travel plans for a tourist group. Becoming one is a wonderful career option for those who are a wanderlust at heart and possess decent communication and interpersonal skills to effectively communicate the history of a location of significance and establish a rapport with the clients.

Knowing multiple languages, Indian as well as foreign, is an added advantage. There is no essential qualification as such. However, candidates with a certificate or experience in travel and tourism are generally preferred. India is one of the world’s emerging tourist destinations, with the travel and tourism sector contributing $250 billion to the country’s GDP, which is estimated to double in the coming years.

Though currently, domestic tourists hold the maximum share in terms of visit and revenue, marketing and awareness initiatives like the Incredible India campaign and e-visa options are helping to make India achieve more accessibility for international tourists. A larger influx of international tourists would translate to an increased demand for local tour guides in the future. Otherwise, you can always settle overseas in cities such as Prague, Paris, Marrakesh etc., where there are tourists round the clock.

Though the list provided is non-exhaustive, we tried to cover jobs from diverse sectors while excluding the usual roles such as data scientist, entrepreneur, web developer, digital marketer, etc. Let us know in the comments section in case we have missed covering similarly interesting avenues in our article.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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