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How Online Businesses Have Become A Lifeline For People During The Pandemic

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This post is a part of YKA’s dedicated coverage of the novel coronavirus outbreak and aims to present factual, reliable information. Read more.

The global pandemic due to the novel Coronavirus has shattered people’s lives. People have admitted that they have never seen such a vulnerable situation in their entire life. The infectious virus has created such a situation that people have been forced to lock themselves in their houses. Businesses were silenced, as people were too scared to move out of their places, and this is how the pandemic has created challenging situations around the world. At one point in time, people were clueless about the future, but thanks to technology and its tools, running the economy and helping people has been made possible.

During the pandemic, most businesses took a hit, with business professionals being clueless as to how to salvage the situation. As we all know, the world is evolving with the latest developments technology, which has been a critical factor in this pandemic situation. Whether it concerns health care or daily essentials, every business aspect has utilised the latest tech tools to their advantage in tough times. These latest tech tools have taken charge and are considered very impactful to businesses and people’s lives. They have enabled entrepreneurs to run their business online, which is very convenient and safe for people. 

Online Business Ideas You Can Start Quickly -
Representational Image. Image Credit: Shutterstock.

What Is the Online Business Concept?

The online business concept is one which allows entrepreneurs to run their business online using the latest advancements in technology. These technological tools have the ability to handle business tasks online completely, making it convenient for entrepreneurs in the pandemic situation. The online business concept has the ability to connect service providers and users effectively, and that is the most significant advantage. 

The users will have access to the service providers’ online platform, which acts as a virtual store through which users can easily connect and order their things quickly. Users can easily order things and pay for them online. The service provider will arrange the doorstep delivery of the items ordered by the customers, and they will deliver the entire order at the doorstep. Also, if customers wish to have contactless online delivery, the delivery personnel will leave the items at the doorstep, and customers will get notification about it online. 

Businesses Going Online During The Pandemic

Entrepreneurs have realized that it is the best time to utilize tech tools that help them take their business online into the internet world. The growth of businesses was completely paralyzed when COVID-19 hit, which has forced business people to introduce technology in their business model. Tech tools have allowed entrepreneurs to run their business online, which gives them convenience, flexibility, and effective growth in tough times. Thus, due to the pandemic, the online business concept got the boost that was required, as it was already in line to transform the industry. 

Facts About Online Purchasing During Pandemic

The concept of online business has created a buzz around, and people are using it happily, especially in the pandemic situation. During the pandemic, 86% of Indian consumers have opted for online shopping, which is a huge rise. People’s buying decisions have changed recently because of the helpful diversity it offers them. Also, the newer generations are very keen on using online services as they are very convenient, and younger people have become tech-savvy. Nonetheless, the pandemic has forced most people to take advantage of online services. 

  • 85% of people have admitted that they will continue buying things online in the next few months.
  • Businesses are focusing on younger people as they are ones who can change the landscape of online businesses.
  • Daily essentials like food and groceries are the major industries that have successfully taken advantage of the online business concept during the pandemic. 
  • People have also opted for online ordering of food and groceries during the pandemic.

Benefits To Entrepreneurs

The entrepreneurs were able to take their business online with this concept, giving them the opportunity to serve people safely. As the COVID-19 virus is infectious, running a business online will be a safer option for both businesses and their consumers. The demand for IT solutions has increased during the pandemic to create online platforms which help run businesses online.

Nowadays, specialized medicine delivery, grocery delivery, and food delivery app developers help prepare exclusive business apps which can help run businesses online. IT developers will help you create any type of app that you want for your business. Thus, the concept of selling things online was the only way that business people can drive their business successfully during the pandemic. 

Online food delivery replaces kitchen swag in locked-down Kolkata | Events Movie News - Times of India
In lieu of the lockdown, many people have opted for no-contact food delivery services. Image Credit: Times Of India.

Benefits To Ordinary People

The ordinary people or the clients were the ones who had no idea what to do about daily essentials and shopping during the pandemic. Also, it is advisable to stay indoors, and that is where people are also forced to shop online. People before the pandemic who did not prefer shopping online have changed their minds and realized that online shopping is very convenient and safe during the pandemic.

Doorstep services like food delivery, grocery delivery, medicine delivery, and so on are essential services that people utilise during the pandemic. Earlier, people were worried about essential services. However, thanks to the internet and technology, it is now possible to order anything online and get it delivered to the doorstep. Thus, you must admit that the revolutionary online business concept has been a lifeline for people during the tough period of lockdown and the pandemic. 


The COVID-19 pandemic has created a huge impact on businesses, which means it will directly affect the economy. The business sector requires some boosting elements to upscale their services, and thus they can take advantage of online business concepts to increase their business growth. 

There was no option left for entrepreneurs, and they have to go on the internet to run their businesses. The same happened with the people; they have no option left and they have to opt for online shopping as it remains the safest option in the current situation. This way, the online business concept has been very impactful and important to grow business. Thus, there is no doubt about online business concepts, and that both entrepreneurs and clients using the services have benefited from it.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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