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Is Your Startup Good Enough For People To Invest In?

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In the last few years, India emerged as one of the countries having the 3rd largest Startup ecosystem in the world with consistent annual growth of 12 – 15%. With having startups around 50,000 in 2018, India is witnessing at least 2-3 startups every day (Source). The world witnessed at least 1-3 startups per second. But how many startups became successful in the market? According to a report, out of 10 startups, just only 1-2 startups entered the success zone. So, what makes those 2 successful startups different from the rest? Because no one invested in those 8 startups.

Representative image only.

Startups need investment for technical support, Marketing Research, Marketing, Legal and Professional Advice. Now the question arises, what are the parameters that made the investor invest? The question that will hit on the Investor’s mind at the time of investing in your startup:

 “Is your startup good enough to invest in?”

Features Of Good Startups:

Business model:

The business model makes a heroic role for an investor to determine whether he/she should invest in your startup or not, as the entire concept of your startup lies within this. It should catch the eyes of the investor. New ideas and innovations are always welcomed by the investor. Also, using the existing ideas or technology with the addition of some innovation and features is appreciated.

Customer’s need:

An investor always wants profit. To get profit, you should start a startup keeping in mind the customer’s needs. This can be an idea that solves the problem of the daily needs of the customer. For example, decades ago, people in India had to wait for Taxis, but now apps like OLA reduces all that time as now they can be booked from anywhere.


Marketing plays an important role in any startup. If you provide a service but people are unaware of that, you will not get any profit. Hence, if marketing is good, it will automatically catch the audience’s attention and subsequently lead to profit and gain investors’ attention.


If your team consists of members with perfect knowledge and ideas, then no investor will hesitate to invest in your startups because they know your team will be able to cope with any difficult situations, if it arises.


The uniqueness of your business idea will make your path to success easier because there is no competitor in your area. Hence people will depend on you for services. More chance of service means more profit. Hence investors will try to reach you.

For example, according to a report released by Central Pollution Control Board (CPCB) in the national green tribunal, India generates about 101 metric tons per day (mt/day) of covid-19 related biomedical waste. This quantity is in addition to the normal biomedical waste generation of about 609 mt/day. One of the best ways to utilize this waste is to prepare bricks from it. This idea is very much unique and hence will attract investors. (Source)


Timing plays a very important role to excel in any area. Hence if your startup is launched at proper timing, it will benefit you. For example, before the lockdown was imposed Worldwide, only a few people knew about Online Meeting Platforms like Zoom, Google Meet (Source). But today we are completely dependent on these platforms. Since according to the latest trend, Investors will try to invest hence if your startup is something that walks with the latest trend then it will catch more investment.

Healthy competition

Knowing the competitor and their weakness is the trait of a good startup. For example, education platforms like BYJUS, VEDANTU, TOPPERS, UNACADEMY are leading, All these platforms have the same objective, – to spread education but what made them different is the unique features that they added. Some features that BYJUS offers may not present on any other platform or vice-versa. This competition helps them to grow. (Source)


Investors will always want to invest in that startup, which looks more dedicated to providing services. Just like always remember a singer singing a song in different movies at a regular interval of time, rather than remembering someone who used to sing once or twice in a year. In the case of a Startup also, if you are providing service with consistency then the profit will be also inconsistent. Hence, it will attract Investors.


If you want to catch the eye of the investor, then start your business with a scalable idea. The idea of scaling deals with whether your fixed cost is high or low, if you can add more customers to your business without increasing the cost, your business is said to be scalable.

Plan – B

If your Startupgrowth does not have plan B, you cannot succeed. Having a plan B doesn’t mean you are accepting your defeat, but it means you have a clear intention in your life. it is the characteristics of a successful entrepreneur. Flexibility is the key to success in a business. If you don’t have plan B, you will lose, just like when you put all your eggs in one basket you lose them all.

Plan B is something that saves us when our main plan doesn’t work. Having multiple plans makes you more creative. Let’s take a look at the journey of PayPal. The company PayPal was started to serve as a mobile encryption platform. They change themselves to Mobile Payment Company. Then they launched new features that offer a combination of Mobile and Website Payment. Today, PayPal is an Email payment company. They never shifted their focus from their business model that is based on operating payment systems but they change the nature of their business multiple times.

Hence, we can conclude that proper research and knowledge about that particular field are very important to have a good startup. We can’t cross the sea just by standing at the beach and seeing it. To build an empire, one should have the motivation, dedication, passion and positive attitude towards goals. Your startup should be prepared in terms of strategically as well as financially. As told, “It took a miracle to get investment if investors are not impressed with the team”. To impress the investor, the features mentioned above are really important.  For more amazing articles check out Insellers.


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Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

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The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

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MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

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