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making Maharashtra as the most favoured economic magnet and centre of attraction for EV

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Written by : Ayushi Gupta

Electric vehicle technology is viewed globally to be the game changer and the future of transportation sector. It offers immense benefits such as increased safety, lower maintenance expenses and most importantly it is eco-friendly. Government, Global industry successfully demonstrated that electric vehicle is sustainable, practical, affordable and safe.

Maharashtra government has launched a policy “national electric Mobility mission plan” (NEMMP). Their vision is to have 6 million electric and hybrid vehicles on India’s road by 2021. By this mission, it targets to save around 120 million barrels of oil and 4 million tons of carbon dioxide and lowering of vehicular emissions by 1.3 percent by promoting use of electric vehicle. Maharashtra Government envisions to build their city as a model state in EV.

Tata Motors to deploy 1000 electric vehicles in Maharashtra: Flags off  electric Tata Tigor in Mumbai - The Financial Express..


Maharashtra government envisions to make their city as a globally competitive state for electric vehicle and component manufacturing. They wan to maximize the adoption of EV in Maharashtra.


Their mission is to place the Maharashtra amongst the most preferred investment destination for global investors through promotional strategies combined with developing a competitive and sustainable investment environment, therefore, making Maharashtra as one of the most favoured economic magnet and centre of attraction of India for EV.


  1.  Their first and foremost objective is to develop Maharashtra as the leader in EV manufacturing and use of it.
  2.  creating employment opportunities.
  3.  Promoting export of EV, battery, components and charging equipments.
  4.  Promoting R and D, innovation and skill development in EV sector.
  5.  Promoting sustainable transport system.


  1.  Increasing in the number of Electric Vehicles registered in Maharashtra.
  2.  Generating an investment of Rs. 25,000 crores in EV, manufacturing more electric vehicles and component manufacturing , battery manufacturing and assembly enterprises and charging infrastructure , equipment manufacturing.
  3.  Creating jobs for 1,00,000 persons.


  • Promoting Adoption of EV technology – increase in the viability of EV by way of providing Fiscal and non- fiscal incentives.
  • Promoting creation of dedicated infrastructure for charging the EV’s – through subsidization of investment
  • Promoting of R and D and innovation – promoting the establishment of research and development Centres and centre of excellence across the state.

CESC to establish charging points for e-vehicles in Mysuru - Star of Mysore


 Incentives for buyers:

  1.  Subsidies to be given to first 1000 EV passenger buses over a policy period of 5 years.
  2.  Mumbai, Aurangabad, Pune, Nashik, Thane and Nagpur identified as cities for initial promotion of EV in public transport.
  3.  End-user subsidy will be provided to first 100000 EV which includes: 70000 -2 wheelers, 20000- 3 wheelers and 10000 four wheelers over a policy period of 5 years.
  4.  A period of 3 months is fixed within which the subsidies has to be transferred in the buyers account.
  5.  Registered Private transport and individual buyer for electric vehicle will get 15% subsidy per vehicle which includes a maximum limit of Rs 5000 for 2 wheelers, 12000 for 3 wheelers and RS 100000 for 4 wheelers.
  6.  Exemption from road tax and registration fees for Electric vehicles.

Promotion of R&D, Innovation and Skill Development:

  1. R&D centres, finishing schools and employment oriented centres focusing on EV technology will be established (Based on assessment by high power committee).
  2. Training based certifications and placement programmes in the field of EV technology will be provided by agencies like The Maharashtra State Board of Technical Education, Maharashtra State Skill Development Society.

EV charging:

  1. Residential areas, societies, bus depots, Public Parking areas, railway stations and fuel pumps etc. will be allowed to have common charging points.
  2. A 25% capital subsidy on equipment/machinery will be provided to first 250 commercial EV charging stations for 2 wheelers, 3 wheelers, buses and cars. This subsidy will be limited up to Rs 10 lakhs per station.
  3. Facility of Robotic Battery Swapping Arm will be created at public bus stations if required.

Incentives for manufacturing EV technology:

  1. Under the Electric vehicle policy -2018, MSMEs and large units manufacturing Electric vehicles or its components will be eligible for incentives as per Package Scheme of Incentives (PSI).
  2. There will be a package of incentive for Pioneer Units, Mega Units & Ultra Mega Units manufacturing Electric vehicles which can be modified with the recommendation of High power committee.


With these EV policies the government of Maharashtra aims to achieve its vision and objectives mentioned above. Not only Maharashtra has taken initiatives by launching Electric vehicles policy in India; Delhi, Telangana, Karnataka and many other states understood the importance of EV’s and its future in India and launched different policies for their respective states. Their vision might be different but the ultimate goal is to reduce pollution in India by promoting electric vehicles.


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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

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MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

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She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
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Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
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