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Top Five Data Mining Techniques

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Different research can result in different outcomes and thus may lead to varying perspectives. By conducting research with the help of data mining method, useful insights can be obtained. Data mining is a new trend that is frequently utilized, including compilation, retrieval, interpretation, and analytics, to characterize the entire field of Big Data Analytics.

Specifically, data Mining refers to the detection of fascinating patterns, unique documents, or relationships that were previously unknown. It is necessary to gaina good knowledge of what data mining is and how it might benefit you when designing Big Data strategies. Finding valuable knowledge that is readily interpreted in huge data sets is the most critical goal of each data mining software. There are a few major types of data mining techniques:

Anomaly or Outlier Detection

Detection of deviations refers to looking for data objects that do not follow a predicted trend or anticipated activity in a dataset. Outliers, variations, irregularities, or contaminants are often considered anomalies because they also have critical actionable details. An outlier is an instance which, within a database or a mixture of data, differs greatly from the general standard. It is mathematically distinct from the rest of the results, so the outlier means that something is out of the normal and needs greater study.

Anomaly Detection is being used in sensitive networks to spot fraud or threats and they have all the capabilities that benefit an investigator, who may further investigate the irregularities to figure out what is actually going wrong. It may help identify unusual events that may suggest dishonest conduct, defective practises, or locations where a certain hypothesis is incorrect. It is important to remember that a small number of outliers are normal in large datasets. Anomalies may display poor results, but they may also be attributable to statistical variance or may mean something important statistically. Additional analysis is required in all situations.

Association Rule Learning

In huge datasets, Association Rule Learning helps the exploration of important associations (interdependencies) among various variables. Learning the association rule shows latent variations in the dataset which can be used to classify parameters within the dataset and co-occurrences of multiple variables with the highest frequencies. In the retail sector, Association Rule Learning is also used for identifying trends in point-of-sales results. When proposing new services to someone on the basis of what they have purchased before or on the basis of which products are purchased collectively, similar trends may be used. It will help companies maximize their sales efficiency if this is performed correctly.

Clustering Analysis

Clustering Analysis is the method of finding sets of data which are close to each other to explain the variations and also the correlations within the data. There are some features common to clusters which can be used to strengthen targeting strategies. The development of personas may be an outcome of a clustering study. Personas are fictitious personalities developed for a targeted audience, personality, and/or actions collection to reflect the various consumer groups who may use a platform, brand, or product in a similar manner. In order to conduct appropriate cluster analysis, the scripting language R has a broad range of functions and is thus highly relevant for the output of a clustering analysis.

Classification Analysis

Classification Analysis is a structured method for collecting data and metadata that is essential and appropriate. This classification analysis aims to understand the various types of data that belongs to various categories. As classification can be used for cluster details, Classification Analysis is closely related to cluster analysis. A well-known instance of Classification Analysis is performed by the email service: they employ algorithms which are able to identify the email as genuine or label it as junk. This is achieved based on information that is connected with the message or the details in the message, such as certain keywords or links that suggest spam.

Regression Analysis

The study of regression aims to describe the dependence among variables. This implies a one-way nonlinear relationship of one variable to some other variable’s reaction. Independent variables may be motivated by each other, but this association is not assumed in all cases, as is the case for correlation coefficient. A Regression Analysis can show that one variable depends on another variable, and not vice versa. Regression Analysis is being used to define multiple forms of customer experience and how these impact customer satisfaction, for example; the weather will influence service levels.

Further Thoughts

Best Data Mining Software can help institutions and researchers find the most significant and relevant information and identify it. This data should be used to create simulations that will actually make assumptions about how entities or processes will perform so that they can expect it. The more knowledge people possess, the stronger the templates that they can build using the data mining techniques, generating greater market benefit for the company.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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