In the present scenario, the speed with which your website loads has become an important factor for the ranking of your website on search engines. Even Google is pretty cautious about it and is taking every measure to ensure that the web experience of the users is faster. This is the reason that Google has made it a ranking factor that can definitely affect the rank of your website. Google is focusing on having a mobile-friendly site as the trends are changing and more people are using their Smartphones to access the internet.
Though there are lots of aspects which need to be considered to boost the performance of your website site speed is surely a crucial one. It not only affects the traffic but can move the interest of the users if the website doesn’t load quickly. As per the recent research, it has been found that if your website takes 1 second longer to load it is sure that the visitors will switch to the competitor’s website. You will not only lose your customer but the conversion will reduce by 7% and traffic by 11%. Thus the importance of a faster web experience cannot be denied as it can impact the number of people coming to your website.
If you wish to be successful online your website must load faster. You cannot ignore the slow site as it can bring down the traffic to a large extent. With the SEO trends changing at a rapid pace you need to work on the speed of the site and make sure all the content loads in just a blink of your eye.
Today I will be talking about what is site speed, how it is essential for your SEO, and how it can impact the overall performance of your business. But before going deep into the topic, we will understand what actually site speed is.
Most people are confused between the page speed and the site speed. Page speed is the speed with which your page will load while the speed of the site is one with which all the contents will get loaded. There is a big difference between the two but site speed is more important in concern with search engine optimization.
Now there are a lot of factors that can bring down the speed of the website, therefore you need to make sure that all the parameters are looked into. If you work on the aspects you will surely be able to make the most out of the tools and see the website speed improving by leaps and bounds.
But before that, you need to know the various factors which require your attention so that you can work on them and improve the speed of your site.
Some of the important aspects that you should look into to boost the speed of your website are:-
The very first factor to consider is the selection of the hosting solution. The right service provider can help you in enhancing the speed of your website and offering other additional benefits too. Now the main task is choosing the hosting solution. Here are some of the tips that you can follow for the same.
Nowadays every website has its mobile version which redirects the users to the same. By using the cacheable redirect you can make sure that the loading time of the pages is improved and that the user experience is excellent. 302 redirect is a one-stop solution to all your problems. With Vary: User-Agent you can easily integrate a private cache control feature that enables the mobile users to get redirected without any problem. So by making a little change you can easily get more traffic towards your website.
This is something that can make a huge difference. Many times it happens that the browser is directed to another new URL for various purposes, in that case, you require an additional HTTP request. To have a minimum HTTP request, it is necessary to have the request which is actually needed while redirecting the others. To achieve the purpose you can do the following.
Optimizing your code is yet another way through which you can easily increase the speed of your website. For this, you can remove all the HTML comments, white spaces, and other useless elements which are just occupying space. This will help in bringing down the page size and improving the speed of your website as well.
Apart from doing it on your own, you can even take the help of different tools which can help you in an even better way. If you are using a WordPress website then numerous SEO optimization tools can be used to achieve the purpose.
It is usually seen that the size of the images is too large which can definitely harm the speed of the website. It is better to compress the images so that even if the users are accessing your website on a slow connection they can view the content. JPEG format is the most suitable of all. For WordPress websites, you have a plugin that can help you in this concern.
Another way to improve the speed of your website is by placing the CSS Code right at the top. This is because CSS code runs first and if you keep it at the bottom, the whole code has to be read before it reaches the CSS thus affecting the loading time of your site. So it would be great if you modify the code a little and keep it like this. Also, such a coding style is considered to be a standard one and should be followed similarly.
Image dimensions are equally important just like its size. Therefore specifying the dimensions of the image can definitely prove useful in the faster loading of the website. To accomplish the purpose, make use of the “img” element along with “width” and “height” specifications. This will set the dimensions and you will be able to see a varied change in the loading time of your website.
CDN also called a Content Delivery Network through the content can be distributed across various channels in a more superior manner to the users. For this, the server is opted depending on the kind of content which needs to be delivered. Usually, a server that offers quick response time is preferred as it is much more beneficial and influences the speed of your website by leaps and bounds.
Using too many plugins on the site can definitely bring down the speed so it is better to have less and only the required plugins. Also using many of them can result in more errors and problems which may bring down the efficiency and performance of your website. So the best option is to take the review of the website and check which plugins are useful while deleting the others which just are an addition to the website and nothing more than that.
Whenever any user comes to your website, the various elements get stored and occupy a lot of space but by enabling the browser caching this difficulty can be put to an end. You can make sure the elements are stored temporally so that when again the same visitor comes to the website no request is made to the HTTP server.
The next thing that you can do is updating the scripts regularly. Keep a check on the same for any new release that can make your scripts better and optimized. The new updates are better than the previous one and it is worth integrating them. By making these little changes you have a significant impact on the speed of your site thus making a difference to your traffic.
Now a question arises that how often you should make the updates. Once in every month can be a decent number to check and update your code. Updating can lead to several benefits like integrating new features and attributes, making your website secure, and definitely improving the speed of the site. All this is really good for any business purpose and that is why you should not compromise with the same.
So these are some of the aspects you can keep in mind to ensure a fast working website that seeks the attention of your users. There is no denial to the fact that the user experience is crucial and with site speed being one of the ranking factors you cannot let it go. Thus it is a good idea to work on your website and make all kinds of possible changes or modifications which can lead to better working of the website and keeping the users engaged.
Hope with the above changes you can get a new website which not only ranks good on the search engines but can make a difference to the visibility too. For more information or queries you can write to me or can suggest feedbacks to this post.