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11 Ways To Improve Website Loading Speed

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In the present scenario, the speed with which your website loads has become an important factor for the ranking of your website on search engines. Even Google is pretty cautious about it and is taking every measure to ensure that the web experience of the users is faster. This is the reason that Google has made it a ranking factor that can definitely affect the rank of your website. Google is focusing on having a mobile-friendly site as the trends are changing and more people are using their Smartphones to access the internet.

Though there are lots of aspects which need to be considered to boost the performance of your website site speed is surely a crucial one. It not only affects the traffic but can move the interest of the users if the website doesn’t load quickly. As per the recent research, it has been found that if your website takes 1 second longer to load it is sure that the visitors will switch to the competitor’s website. You will not only lose your customer but the conversion will reduce by 7% and traffic by 11%. Thus the importance of a faster web experience cannot be denied as it can impact the number of people coming to your website.

If you wish to be successful online your website must load faster. You cannot ignore the slow site as it can bring down the traffic to a large extent. With the SEO trends changing at a rapid pace you need to work on the speed of the site and make sure all the content loads in just a blink of your eye.

Today I will be talking about what is site speed, how it is essential for your SEO, and how it can impact the overall performance of your business. But before going deep into the topic, we will understand what actually site speed is.

Site Speed

Most people are confused between the page speed and the site speed. Page speed is the speed with which your page will load while the speed of the site is one with which all the contents will get loaded. There is a big difference between the two but site speed is more important in concern with search engine optimization.

Now there are a lot of factors that can bring down the speed of the website, therefore you need to make sure that all the parameters are looked into. If you work on the aspects you will surely be able to make the most out of the tools and see the website speed improving by leaps and bounds.

But before that, you need to know the various factors which require your attention so that you can work on them and improve the speed of your site.

Some of the important aspects that you should look into to boost the speed of your website are:-

Tips#01 Choosing The Right Hosting Solution

The very first factor to consider is the selection of the hosting solution. The right service provider can help you in enhancing the speed of your website and offering other additional benefits too. Now the main task is choosing the hosting solution. Here are some of the tips that you can follow for the same.

  • The hosting solution will be opted based on the amount of web space required. Now this will depend on the size of your website and the number of pages you wish to add in the future. Thus you should keep all this in mind and accordingly decide the amount of web space needed.
  • Bandwidth is yet another factor to consider or else the amount of traffic will be restricted and your website will not get enough traffic. Go for unlimited bandwidth for superior results.
  • Reliability should be your next concern. For this, you can get feedback from people or you can try it on your own to see whether their services are trustworthy or not.
  • The hosting provider should be able to provide 24×7 technical supports so that you can get their complete assistance whenever required.
  • It should have a control panel through which you will be able to manage your web account properly. Changes can be made easier along with other additions that you would like to make.

Tips#02 Cacheable Redirect

Nowadays every website has its mobile version which redirects the users to the same. By using the cacheable redirect you can make sure that the loading time of the pages is improved and that the user experience is excellent. 302 redirect is a one-stop solution to all your problems. With Vary: User-Agent you can easily integrate a private cache control feature that enables the mobile users to get redirected without any problem. So by making a little change you can easily get more traffic towards your website.

Tips#03 Keep Your Redirects As Low As Possible

This is something that can make a huge difference. Many times it happens that the browser is directed to another new URL for various purposes, in that case, you require an additional HTTP request. To have a minimum HTTP request, it is necessary to have the request which is actually needed while redirecting the others. To achieve the purpose you can do the following.

  • If there are any extra domains then make sure it is the least or else a lot of space will be used.
  • Redirection should be direct to the desired page which is a better approach to redirection.
  • If your existing page is already redirecting to another URL then do not have any kind of reference URL as it is merely a waste for you and will not give any benefit.

Tips#04 Minimize The Code

Optimizing your code is yet another way through which you can easily increase the speed of your website. For this, you can remove all the HTML comments, white spaces, and other useless elements which are just occupying space. This will help in bringing down the page size and improving the speed of your website as well.

Apart from doing it on your own, you can even take the help of different tools which can help you in an even better way. If you are using a WordPress website then numerous SEO optimization tools can be used to achieve the purpose.

Tips#05 Image Optimisation

It is usually seen that the size of the images is too large which can definitely harm the speed of the website. It is better to compress the images so that even if the users are accessing your website on a slow connection they can view the content. JPEG format is the most suitable of all. For WordPress websites, you have a plugin that can help you in this concern.

Tips#06 Have Your CSS First Followed By JS At The Bottom

Another way to improve the speed of your website is by placing the CSS Code right at the top. This is because CSS code runs first and if you keep it at the bottom, the whole code has to be read before it reaches the CSS thus affecting the loading time of your site. So it would be great if you modify the code a little and keep it like this. Also, such a coding style is considered to be a standard one and should be followed similarly.

Tips#07 Use Image Dimensions

Image dimensions are equally important just like its size. Therefore specifying the dimensions of the image can definitely prove useful in the faster loading of the website. To accomplish the purpose, make use of the “img” element along with “width” and “height” specifications. This will set the dimensions and you will be able to see a varied change in the loading time of your website.

Tips#08 Use CDN

CDN also called a Content Delivery Network through the content can be distributed across various channels in a more superior manner to the users. For this, the server is opted depending on the kind of content which needs to be delivered. Usually, a server that offers quick response time is preferred as it is much more beneficial and influences the speed of your website by leaps and bounds.

Tips#09 Use Fewer Plugins On Your Site

Using too many plugins on the site can definitely bring down the speed so it is better to have less and only the required plugins. Also using many of them can result in more errors and problems which may bring down the efficiency and performance of your website. So the best option is to take the review of the website and check which plugins are useful while deleting the others which just are an addition to the website and nothing more than that.

Tips#10 Enable Browser Caching

Whenever any user comes to your website, the various elements get stored and occupy a lot of space but by enabling the browser caching this difficulty can be put to an end. You can make sure the elements are stored temporally so that when again the same visitor comes to the website no request is made to the HTTP server.

A very simple example of the same can be like this. User a tried visiting your website. As soon as the request is made your javascript, CSS codes, HTML pages, images, etc get loaded thus opening the website before you. This would take a couple of seconds. All these elements are stored in the cache so if A visits the site again it will take less time to load thus improving their experience.

Tips#11 Update Your Scripts Regularly

The next thing that you can do is updating the scripts regularly. Keep a check on the same for any new release that can make your scripts better and optimized. The new updates are better than the previous one and it is worth integrating them. By making these little changes you have a significant impact on the speed of your site thus making a difference to your traffic.

Now a question arises that how often you should make the updates. Once in every month can be a decent number to check and update your code. Updating can lead to several benefits like integrating new features and attributes, making your website secure, and definitely improving the speed of the site. All this is really good for any business purpose and that is why you should not compromise with the same.

Final Words

So these are some of the aspects you can keep in mind to ensure a fast working website that seeks the attention of your users. There is no denial to the fact that the user experience is crucial and with site speed being one of the ranking factors you cannot let it go. Thus it is a good idea to work on your website and make all kinds of possible changes or modifications which can lead to better working of the website and keeping the users engaged.

Hope with the above changes you can get a new website which not only ranks good on the search engines but can make a difference to the visibility too. For more information or queries you can write to me or can suggest feedbacks to this post.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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