The moment you realize that your life was nothing but a mere marketing tactic played by the cosmetics and beauty industry, you will start perceiving things differently. And through this post I would like to take the lid off the beauty industry which has always been reminding you “how ugly you look” from time immemorial, and here is the irony that you are perfectly ok with them telling you that “you are ugly”, but if the same thing is said by your friends and family you will be easily offended, isn’t it?
Now that’s what I call hypocrisy.
Well, this has to do more with the way our human brain has been programmed. Humans are visual creatures, that’s why we fall in love with beautiful painting, beaches and with places like Paris, Rome, because they are visually pleasing to our eyes. It’s no surprise to mention that over 90 per cent of the information that is processed by our brain is visual. Much of the human cerebral cortex is involved in vision.
So it’s in the nature of us humans to naturally get attracted to things that are beautiful and are pleasing to our eyes. Everything comes with a cost, so does intelligence. With time we used this intelligent brain of ours to define the word “beauty”. So what exactly is beauty? And why is it given so importance?
For me, I find it really hard to agree with this statement ‘Beauty is in the eye of the beholder”, because it never made sense when this world has already set some prerequisite standard to measure and understand what beauty is. Be it having flawless glowing fair skin, a fat-free body, or a pimple-free face and it doesn’t end there, people are not even happy the way their body or face looks just because they don’t resemble a Barbie Doll or Kim Kardashian.
This is the era where people are throwing their money to go under the knife just to be look-alike so that they easily fit under the “ideal beauty type”. When this society embraces idealism in beauty, being different and unique is unwelcome.
Well, gone were the days when we used cosmetics that contained Lead, Mercury and whatnot, even radioactive elements like Thorium and Radium. It must be really hard to believe that there was an era in humankind when poisonous cosmetics were trending in the market, but how is it different from the situation now? Are we still swindled by the fake promises made by the cosmetic industry? How safe are cosmetics we use today? After doing a bit of research on the chemicals which we use in cosmetics today, this is what I’ve found-
We should start loving ourselves for the way we are, the world may label us ugly and let them be. What makes a person really beautiful is to be confident in his/her body. Don’t hide your imperfections, let them define your ingenuity. In a world where being fake has become the trend, not everyone has the courage to show the world who they really are. Imperfections are not meant to be hidden behind some fake cosmetic masks that may even cost your life. Don’t be a scapegoat in the hands of the cosmetic industry which has only reminded you about your imperfections.
Let’s live bold and beautiful!