Everyone wants to look beautiful. There’s nothing wrong with that. But do you know that the environment and the earth are taking the brunt of our desire to look beautiful?
Although awareness for the environment is more than ever in society today, this aspect of pollution is still being ignored.
Despite changes in people’s kitchen and food shopping habits to fight plastic pollution, the environment continues to be dominated by toxic waste caused by beauty products.
Talking about a few years ago today, skincare products used to come in packing that lasted for a few weeks or sometimes even months. But now cosmetic companies have started serving products in single-use packing to increase consumption. Now whether it is a single-use face mask or any other substance introduced in super convenient non-biodegradable packing.
It may be a sigh of relief for a moment, but despite the general awareness of plastic pollution due to the influx of these single-use items, our environment is increasingly flooded with non-biodegradable, single-use disposable products.
Due to our awareness of pollution, our first focus is on packaging related to kitchen food. Because of this oversight, when people want to reduce waste, they think only about drink bottles, empty cans, food containers, and much more. But what we don’t pay attention to are single-use sheet face masks, items used in personal hygiene, or cleansing wipes available in the market that are packed in multiple layers of plastic.
Unbeknownst to the fact that people are loyal to their favourite makeup and skincare brands thanks to great advertising campaigns, brands are generally hesitant to make changes due to the lack of public attention. I think that they do so because they feel that they are losing their loyal customers by doing so.
In an episode, Freya Williams, CEO of Futerra North America, also described the dilemma in the Times: “Consumers think companies aren’t ready to change, and companies think consumers aren’t ready to change, and more The environment is bearing the brunt of this dilemma. Although some interesting beauty startups are embracing eco-friendly packaging and ingredients, I believe big companies won’t change unless customers demand it.”