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How to Get Customer Feedback

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Every time you get off your uber drive remember the driver wants you to rate the experience? Every time Amazon delivers your product or you get your food delivered from your favorite restaurant do they constantly urge you to give feedback or rate their service? Well, it is time to jump on the bandwagon! Remember those days you excitedly set up your business with a plethora of hope and an eager mind to lure customers and create awareness among them about your brand! Attracting customers is necessary to grow and expand the sales and growth of your brand. But, there are some equally important things, retaining your customers, creating a strong impression on them, and acquiring more customers who are readily willing to avail of your service. To do this, you ought to collect feedback from your customers efficiently and appropriately. Let us discuss the different and right ways to collect feedback.

Customer Feedback and suggestions for your upcoming product 

Time to pull out trends! This is a significant yet rarely used strategy. This is a mind-blowing idea and the predominant factor that enables you to satisfy the customers. These methods involve enquiring and soliciting suggestions from the customers before or during the design of a product. The success of your brand lies in those who experience and those who are willing to invest in your product. It can be mainly implied for online shopping, to aggregate data before the sheer design of a product and to analyze prototypes. It is highly advantageous as it is cost-effective, reduces the expense of modifying or adding new features since the product is not yet developed completely, and reduces churn.

For example: If you are designing a skincare product it is wise to ask suggestions and analyze the user’s skin problems and issues so that you can come up with an efficient product. If you are designing a fridge it is better to ask about the user’s comfortability, utility and understand their needs so that you can come up with a user-friendly fridge and you need not spend too much on modifying the product later.

Net promoter score 

This is a frolic and interesting way that attracts customers to answer. It is more appropriate to ask for precise, preferably one-word feedback. You may pursue the buyers to describe your products or service in a single word, question them to share one feature of your company that makes it unique, or share one feature that is yet to be improved or included. An alluring way to capture the customers! Net promote score comes(NPS) under this category where only two prime questions are posed. Example: How likely you would recommend this for a friend? Why? When you want to quickly and precisely obtain a bird’s eye view to enhance the features and analyze how the buyers feel this is an agile method. Post-purchase reviews and keeping track of how buyers describe you are the other applications. It is time-saving, precise, and easy enough to encourage customers to give feedback. This type of feedback method is more appropriate when you offer a service, may it be a beauty service or a travel service. One of the top brands in the world, APPLE collects their customer feedback through NPS, in which the user rates their product on a scale of 1 to 10. This is an evident example of how significant and effective this method is.





Aiming at a larger crowd

Social media is the best platform to gather a lot of reviews which might result in a gold mine of data that might be the sublime factor that helps companies to improve and develop. Social media like Facebook, Twitter, Instagram, youtube are some of the platforms to get started with. Example: creating an Instagram poll. It is perfect for getting generalized feedback from a larger crowd that resonates well with potential leads. It provides you a large volume of data and a swift response. For example, when you are designing a laptop or a mobile phone that would be used by a larger crowd it is perfect to ask your users to rate your product based on its performance that helps you to modify or build another better product and it also enables to attract other users. DELL is a trusted and commonly used brand when it comes to laptops. They have completely understood the necessity of collecting customer feedback and have a developed a website only for receiving and resolving customer feedback and queries.

Personalized feedback

This comes in handy when you want personalized feedback. Making phone calls, sending personalized and mailing customized feedback forms to the customers comes under this category. It helps to keep track to find how they describe you and lets the companies discover what the buyers want to see more of. Personalized feedback makes the buyers feel significant and make them feel companies do care for their advice. It provides very authentic information. Another supreme tip is to recognize and appreciate the feedback of the customers along with their names when the features are enhanced or modified by the buyer’s feedback or review. It is beneficial in Leveraging the detailed and elaborated data provided by the individuals, raising open-ended questions, ensuring customer satisfaction and improvement. It provides paramount data with an invincible quality. It is less troublesome and the organizations don’t tend to disturb the buyer since they can answer their emails or message in their leisure time and there are more chances of accurate and elaborate responses. The best example is UBER, every time they deliver their passenger they request the passengers to take a moment to rate their service to analyze if the customers are facing any difficulty or security issues while traveling, which helps them to improve their services and keep it customer-friendly.


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        An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

        Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

        Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

        The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

        Read more about his campaign.

        Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

        Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

        Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

        Read more about her campaign.

        MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

        With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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        A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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        She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

        Read more about the campaign here.

        A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

        The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

        Read more about the campaign here.

        A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

        As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

        Let’s Talk Period aims to change this by

        Find out more about her campaign here.

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        A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

        A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

        Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

        A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
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        Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
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