A Complete SEO Audit Helps In:
A healthy competitor analysis to know the reason you are behind them.
Identifying the spaces or pages that need modification.
Knowing how beneficial the SEO is to your website.
Knowing the areas that need repairing and improvement.
Prepare a framework for the future of your website.
To obtain a healthy SEO audit, one must not rush into it, all at once. Instead one could work on one factor at a time. Before getting into the mood for SEO auditing, you need to have a proper strategy for it. There are three aspects to SEO audit services:
- Technical SEO Audit
- On-Page SEO Audit
- Off-Page SEO Audit
Now, if you have created a new website, then technical SEO audit and On-Page SEO Audit would help in ranking improvement the most. On the other hand, if you have an existing website with already done SEO but with low rankings and almost zero revenue. Then all of the three aspects will help your website get through it.
Factors Need To Be Focused On While Auditing
Most of the time, the only focus of marketers while doing an SEO audit is the improvement of rankings. What they don’t know is that there are various factors that contribute to a website being on the top!
The first one being the improvement of your website’s technical SEO.
The internet is filled with SEO audit tools that can help you improve your website’s technical SEO and further direct you to improve other aspects as well.
Perform a site crawl to further identify issues that bothers your website in succeeding.
This process leads you to issues or errors that are bothering your website.
There are various HTTP status codes that a web page shows to let the designer know where it lacks!
Improve your website’s User-Interface(UI) and User-experience(UX)
There could be various reasons that lead to the increase of your website’s bounce rate. The aesthetic or the responsiveness of your website might impact it as well. Usage of infographics or videos or proper navigation can help as well.