It takes time, along with a healthy dose of patience, to produce splendid films, but hard work settles only once the frame life of the actors enlarges. It is no surprise a many viewers are enjoying the film catalogue available on OTT platforms. Now, a basic understanding of what forms a film is finally moving to unfold. A lot of films are being shown on this widely popular platform, which has also minimised the usual complications that filmmakers had to confront while releasing their films.
It is with this very thinking that 38-year-old actress Kirti Kulhari acknowledged OTTs with a deep sense of satisfaction. She did not bother a bit while describing OTTs as the perfect option for showing films. She pointed out that presently, popular platforms are giving solid competition to exist as a safer alternative to the silver screen.
She added that OTTs are a great choice for viewers as well as film artists. Artists on set appear to be satisfied with devoting their time to both perform or enjoy the screening of the films. Actors do wish to perform under specialised hands of direction. Their acting is then more often admired as viewers get to see their edged acting in its full ability. In a way, actors and viewers do not see any marked difficulty in adjusting their attitude to this shift in platforms or mode.
In that obvious way, actors get to perform something substantial without feeling a constant burden of whether this particular film would operate for a longer run at the box office or hopefully vanish soon. The actress also maintained that the actor through this particular platform just wants to perform their best performance. And for the viewers, they want to watch something because they choose to. Kulhari feels that everyone can gain their kind of reward from this sort of over-the-top arrangement at the changing moments in the cinema.
If one is incorrectly uttering ‘OTT’ for ‘TTE;’ everyone will have had the reader up five times and if the word flip is read as flick, none would let the inaccuracy go. It can confidently be said that wrong pronunciation remains unpleasant on all occasions. However, a good many overenthusiastic viewers prefer a content provider that is going over the top of existing internet services. It is superficially standing as a means of providing television and film content over the internet at the request and to a larger extent suits the limits of an individual consumer.
In the meantime, another actress Amala Paul also feels that the best part of the rise of OTT culture is that now there is something for everyone. She seemed excited about the boom of digital platforms. She said: “The best part of OTT is the creative aspects of it like there are so many beautiful, crazy and wide variety of stories. There is so much uniqueness and growth and everyone is ready to experiment.” Adding to this, she said: “The best part is that if you have the right mindset, you can make a bit more. It has scope for everyone. I think it is best to go with the flow.”
Working on a digital platform does not make things any different or difficult for the actress. “Change is something vital for her and she can adapt beautifully to change. That is how the world evolves”, she maintains.
Undeniably, the film actors are of the strong opinion that the Over-The-Top service exhibits emerging priorities of the modern-day audience in its streaming content. Critically acclaimed actor Pankaj Tripathi shared his view as well. There is no alternative to this. Stories are more important than their whos or whats. What holds value is acting and viewing the story of a film.
Back when TV emerged, radio took a backspace; later, VCRs, CDs, DVDs and home theatres came out, side-lining all older technology, and now, it is the time for OTT platforms.