“If your business is not on the internet, then your business will be out of business.”
-Bill Gates
Are you a businessman, or an entrepreneur searching for new strategies to expand your business in 2021 and beyond? Or perhaps you have a new firm wondering whether tactics other than traditional marketing will help you create leads and expand your income.
If the scenarios above apply to you, you’ve come to the right place!
The e-commerce sector heralds the next big shift in dynamics for the Indian economy, and if you have been considering dipping your toe into its ocean of unlimited rewards, be quick. The clock is ticking…the moment has come to revamp your digital marketing strategy for expanding your small business in 2021. Tick tock, tick-tock.
Whatever be your reasons for enlarging your business’s operational scale, this blog will help you streamline your digital marketing tactics by introducing some of the most creative options we have discovered so far.
How to grow your small business in 2021?
Starting your company and trying to get it off the ground is undoubtedly difficult because once it’s launched, you must boost your efforts to develop it more and more. Regrettably (and understandably), the worldwide COVID-19 outbreak has made things considerably more difficult for company owners, harming revenues like never before.
If your revenues have also plateaued as a result of the pandemic, we have listed some ideas here to help your business thrive in 2021:
1. Select the Finest Marketing Tools
Develop a precise content concept and strategy that is pertinent to your niche’s problems that you wish to tackle. These are absolutely mandatory for an effective and resounding campaign. You must establish your target audience and suitable marketing techniques to grab their attention, such as predictive dialer systems, as part of this process.
And despite zeroing in your preferred strategy, learn to not limit yourself to a solitary marketing tactic. If you’re conducting many campaigns simultaneously, you’ll have to employ a variety of techniques and technologies. These must be topical, deliver your central message effectively, and attract your target markets segments.
2. Plan And Set a Detailed Budget
While it’s wonderful to have proposals for tactics you’d want to explore, you also need to be practical and evaluate whether they are feasible with the money you’ve set aside for 2021.
To properly set the limits of your budget, examine your company’s revenues from the previous years to determine how aggressively you would want to re-invest this year. If you are unsure of how to manage your marketing budget, consider utilizing an online marketing budget calculator to assist you. You may then decide how to divide the resources to different marketing platforms, such as social media, PPC, and SEO.
Lastly, you shouldn’t ever be afraid to conduct market research when you’re still setting your budget.
This will enable you in ensuring that you are on the correct track for growth and investment in the appropriate locations. And who knows what else might be in store? The insights you get may help provide perspective on how to develop better plans for 2021.
3. Make Sure to Pay Attention to Your SEO efforts
In today’s digital economy, being nimble entails investing more in various online platforms. It may provide your company the extra boost it needs to keep in touch with its consumers, irrespective of the prevailing conditions.
SEO is the greatest place to start investing in your digital marketing plans. Consider it the petrol for your business’s engine. You will need it if you want to acquire the appropriate consumers and remain ahead of the pack.
Here are a few ideas to help you enhance your SEO strategies:
- Give Importance to Your Regional Audience/Searchers- If your company provides products or services in specific geographical regions, local SEO is required. Or else, your company might appear in Google searches to all the incorrect people. As a result, make sure your local credentials are up to date and that the information is identical throughout all listings.
- Pay Attention to Voice Search – This is how more and more Google searches are being conducted these days. In fact, many users conduct voice searches on a weekly basis. Utilize entire question phrases in your SEO strategies rather than simply search terms. It may also assist you in capturing response box feature snippets.
- Consider Search Intention – Among the most important marketing trends is search intent. Google is becoming smarter and more capable with new algorithm updates. And although keywords continue to have their part in search rankings, search engines are looking for purpose. Keep this in mind when you write your content for your blogs.
These are just a few of the factors you may think about to improve your SEO. If you are unsure about what to enhance or alter about your SEO strategies, it is essential to consult your trusted SEO team or subject matter specialists.
We suggest the SEO team at Agadh will be excellent for this, with their wide-ranging client portfolio, technical prowess and years’ worth of industry edge and experience. This way, you will know which SEO adjustments to make to help your business development while also maximizing the efficiency of your SEO efforts to the fullest.
4. Focus On Your Customer Service
Another essential piece of advice for expanding your business in 2021 is to prioritize customer service. You must ensure that it’s the best it can be. It is yet another aspect that is critical for the success of any developing company.
Clients expect small businesses to provide excellent customer service, given that they are on the verge of becoming a big businesses. Consumers have high expectations from them because they very well understand the stakes. It is indeed true that you wouldn’t have the means that a larger company would. You must battle to keep your client since they are the best expansion tactic for your small business.
That being said, it is not always sufficient to just provide an empathetic ear to your client’s concern. There are times when customer service has the biggest influence on a business’s success, resulting in unforeseen happy solutions!
Instruct all of your customer support employees to think outside the box, when it comes to tackling client issues. Make client satisfaction your corporate policy, rather than just something you just need to get done for the sake of your job.
5. Use The Power of Social Media
Dive into social media platforms might be intimidating, but it does not have to be at all. You may use social media to your advantage by creating your official accounts and beginning to build a consumer base/follower.
You do not need to post every day or make highly corporatized visually appealing videos and photos, but do consider creating a strict posting routine that your clients and social media supporters can appreciate. You should also strive to interact with your followers by responding to their private messages, read their comments, and developing your social media brand. It’s an excellent approach to uncover insights and patterns about your consumers, straight from the horse’s mouth.
You may even utilize the knowledge you acquire to conduct social advertisements as per your preferences and budgetary limits. It is a less costly and more convenient method to launch digital campaigns, evaluate your offers, and assess the preferences of your digital client base.
How digital marketing can help your business grow in 2021?
Digital marketing refers to all such marketing techniques that employ digital media to promote a company’s products or services. Social networking platforms, search engines, emails, videos, and web pages are all examples of this. Print advertisements, hoardings, billboards, telemarketing, pamphlets, and other forms of physical marketing are examples of conventional marketing methods. Digital marketing, on the other hand, is conducted entirely online.
As per a research study entitled ‘Digital Advertising in India 2021,’ the digital advertising business grew by 15.3% and is expected to reach Rs. 15,782 crores by the end of 2021. It was Rs 13,683 crores in 2019. Digital media has already surpassed print media to become the second-largest advertising platform in India, and it is rapidly keeping pace with TV advertising figures.
Anand Bhadkamkar, CEO of Dentsu India, says, “The pandemic generated a need for e-commerce transactions in several tier-II and tier-III towns, as well as a remarkable behavioral shift among several customers.” Buyers from tier-II and tier-III cities started to favor purchasing from online stores enabling rapid delivery times while remaining concerned about health and safety during the disease pandemic.
The elderly buyers, too, in the meantime, gradually transitioned to using contactless digital payment methods rather than the traditional cash transactions. What was the end result? The pandemic accelerated digital transformation throughout the country, resulting in a 15.3 percent increase over the previous year. Dentsu anticipates a similar massive increase in digital advertising in 2021as well.
In conclusion
It’s a given that your company will alternate between periods of standstill and periods of prosperity. The goal is to constantly seeking for new possibilities for growth, to be brave enough to explore, and to be innovative all the time. However, keep realistic goals and achievable outcomes in mind to prevent errors along the path.
It also is a good idea to evaluate and update your business predictions and plans. It may assist you in determining whether your activities are feasible or whether your company can handle negative cash flow or possible cost overruns for the long term.
Stay up to date & keep following Agadh for the latest digital marketing updates!