“Of all the rights of women, the greatest is to be a mother.”
Mothers are glorified as superwomen who can function without rest, sacrifice their every desire for their family, and generally tackle any problem or obstacle presented to them without flinching. These mothers have advanced on social media platforms and excelled as bloggers or influencers in the 21st century.
Some mother bloggers are making a good living from their personal ‘brand’ as social media influencers. Mums have also embraced technology and become enthusiastic users of social media, particularly Facebook and Instagram, and read blogs they follow seriously.
Ishna Batra, a social media sensation who runs a mother’s blog, has been sharing her lifestyle on Instagram. She is a mother of two beautiful children. She is interested in fashion and traveling, and keeps her life and Instagram page updated at @mammaslifestyle. She posts about her mommy time, travels diaries and basically everything that goes on in her life.
Ishna’s motherhood did not stop her from doing what she truly loves. She is now inspiring other moms to embrace motherhood and other aspects of life with open arms. Her social media is the perfect place to fill your heart with warmth and pleasure. The parenting techniques she uploads have encouraged many women out there who used to think that being a mom meant giving up what they truly liked. Every day, mothers may also follow the example set by mumpreneurs (mum + entrepreneur) in their personal lives to make it worth it.
Ishna is also interested in fitness and wellness and devotes herself to cardio and yoga on a daily basis. Ishna gained around 25 kgs after her second pregnancy but with her consistent commitment to yoga and cardio, she was able to drop the 25 kgs that she had acquired. Ishna has always been interested in fashion and travel, and as a result of her love for both, she has travelled the world.
She has also worked with some really amazing and prestigious brands such as Amazon, Pampers, Johnson’s & Johnson’s, and many hotel and hospitality chains. Ishna is a mommy blogger with a picture-perfect lifestyle.
In recent years, the term “Mumpreneur” has been used to characterise women who combine operating a company while having children. One group of “Mumpreneurs” are mums who are social media influencers or bloggers. Some traits for mums who wish to become social media influencers are:
1) Choosing the right niche for yourself
2) Choosing the right platform based on your target audience
3) Defining your target audience
4) Updating your content
5) Setting strategies to generate more traffic
6) Collaborating with other brands and influencers
7) engaging your audience through your posts and videos
8) Making yourself available for brands to contact you
9) Appreciating your lifestyle and your work through your posts.
Posting on social media has grown more common as economically motivated influencers encourage regular mothers to consider the benefits of sharing their motherhood with other activities they love.