A digital marketing campaign entails the implementation of a cohesive marketing plan throughout all digital platforms where customers do or can possibly interact with a brand, often with the goal of increasing a business’s conversions.
There is indeed a lot of misunderstanding perpetuated by poor digital marketing tactics floating on the internet out there. Executing a digital marketing plan that connects your business with your customers, raises brand recognition, and contributes revenue to your bottom line might be difficult, but not unachievable.
Do you believe that your digital marketing initiatives are backed up by a solid campaign strategy? According to a Smart Insights research, nearly half (45%) of businesses still do not operate with a digital marketing plan. If your business is unfortunately in that category and you do not plan to devise a digital marketing campaign anytime soon, you are prone to suffer from the lack of a high degree of success that you deserve from your meticulously-crafted advertising operations.
But don’t worry, we’ve put together this detailed guide to ensure you’re checking all the proper boxes.
So now, let us get this party started!
What’s a digital marketing campaign?
The overarching plan for your campaign should be the first element of your successful digital marketing campaign strategy. It should take into account your target audience and accordingly incorporate your methodology, activities, and campaign goals. Depending on your budget, resources available, and marketing goals, your plan must be reasonable, attainable, and practical.
A good marketing professional strives to make their firm recognizable to their target demographic — but only for the best of reasons. Before you begin calling attention to your firm with your online campaign, it is critical to first focus on your company goals and corporate philosophy so that these may guide your whole marketing approach from the very start.
We at Agadh are masters of creating successful digital marketing campaigns for businesses of every scale. If you would like to solicit our years’ worth of professional assistance in organizing your next major digital marketing campaign, please contact us for a one-on-one consultation regarding your online business and its associated campaign goals.
Examples of some successful digital marketing campaigns
Confused about designing your next big digital marketing campaign? Fret not! After hours of scrutinizing hundreds of digital campaigns with varying degrees of success, we have put together the top 3 most successful campaigns for your easy reference. Take a look:
1. Volkswagen’s “The Last Mile”
The Last Mile ad pays a heartfelt goodbye to the classic Volkswagen Beetle while emphasizing the brand’s devotion to electric automobiles.
This heart-rending animated film pays homage to the automobile’s significance in pop culture throughout the decades, including Kevin Bacon in the film Footloose, Andy Warhol’s ad designs, and of course, the Beatles.
The ad garnered almost two million online views, and the hashtag #TheLastMile was shared widely on Twitter and Instagram. On New Year’s Eve, the eight-decade-old vehicle took over the billboards of New York’s Times Square to send a fond goodbye.
The most important takeaway
Make your upcoming digital marketing strategy’s objective to generate authentic content that constructs a deep attachment between your business and your customers to leave a genuinely lasting impact. Do not be scared to demonstrate that your company Is vulnerable to uncertainties while sifting through the sands of time; your customers will acknowledge and appreciate a company that is willing to recognize that it must adapt to grow further.
Do you have trouble coming up with similar content ideas? All businesses had to start somewhere. A quick hack is to leverage nostalgia to highlight how far you’ve progressed and to reunite with early supporters of your company.
2. Airbnb’s user-generated content
Airbnb has substantially transformed the lodging sector as a result of its digital marketing approach. It focuses on consumer-created social media content such as photos, tourist guides, and how-to articles.
Their social media marketing approach panders to people’s desire for exotic travel and visiting distant locations. As a result, the brand is much more than a mere booking service. Their massive social media following across all platforms is indicative of their sky-high brand value and popularity.
Furthermore, Airbnb works with social media influencers to increase interaction, such as Lady Gaga, who was hosted in a luxurious Houston house for her Super Bowl performance. The brand is known to routinely share content such as beautiful Airbnb locales where influencers are often displayed to be relaxing and having a good time.
On social media, Airbnb offers engaging and aspirational content. They encourage individuals to travel more by using their app by motivating them with their content.
Key Learnings
Use influencer marketing to thrill your audience, much like Airbnb. Influencer marketing isn’t just limited to social media. Every sector has its own set of influencers, and there are several ways digital marketers may leverage them to improve their campaigns. Industry webinars, podcasts, and thought leadership outreach programs are all decent possibilities. Consider thinking outside the box and incorporating more of such activities into your master strategy. Additionally, this sort of content is useful for social media e-commerce channels as well.
3. Lego’s “Rebuild The World”
It seems like Lego as a brand was specifically created to be used for innovative advertising (as well as for building toy steps). The Danish toy manufacturer just launched its debut marketing campaign in almost 30 years.
Lego’s advertisement goes further from the toy business to world problems. You observe numerous themes contained inside the backdrop as you watch their commercial. The commercial focuses on the “rebuild” storyline to inspire people to consider how they may enhance their personal lives and their environment. It caters to both older and younger audiences by being engaging and employing images and melodies that recall consumers of original Lego advertisements.
The commercial garnered over 11 million online views as a result of its outspoken position on social problems that define the brand’s reputation.
Essential takeaway
Ethical consumption is on the rise. Set yourself apart from the competition by demonstrating that you care about the issues that your audience encounters. In order to make your advertisements more unforgettable, integrate storytelling into them.
How to create a digital marketing campaign?
A potent digital marketing campaign is a complicated endeavor that would demand your complete devotion and concentration from the minute your campaign is conceived and until it is delivered to your audience. Conventional, analog marketing tactics are far less dynamic and long-lasting than digital marketing initiatives. An online marketing plan entails much more than merely posting advertisements for your company or brand on websites and other social media platforms.
Following the methods below while developing your digital marketing strategy will guarantee that you approach your digital marketing in a realistic and effective manner, giving you the highest likelihood of succeeding.
Determine Your Target Audience
Fully understanding who you are attempting to market your items to is critical if you wish to spend your capital more effectively. Whatever your expenditure, the more you learn about the people you want to attract, the more precisely you can tailor your marketing campaigns to appeal to them. This is a far more effective strategy than simply tossing everything at the walls and waiting to see what stays.
Set Your Objectives
This advice may appear so basic to some of you that you may be inclined to wonder why we included it at all. The rationale for doing this is because, for many marketers, stating their goals at the outset is second nature. Unfortunately, many individuals are so anxious about getting into the nitty-gritty of their campaign that they fail to perform the preliminary preparation required for a targeted strategy.
It is totally up to you what ambitions you pursue. They will be determined, at least partially, by the current condition of your business, but only you can be aware of what you would want to accomplish for your company in the long run. Nevertheless, the following objectives should be considered, even if they are not the first line of focus for your campaign.
- Brand recognition: How frequently do you advise someone to “Google it” when you want them to perform online research about a brand? This degree of brand awareness, in which a company’s name is employed as a verb in everyday speech, is something that all organizations strive for but find difficult to attain. There are several methods for evaluating brand awareness, but one of the easiest is to use Google Trends to discover how many people actively search for your company online.
- Social media followers: This is another basic, yet informative, indicator for assessing ongoing audience interest in any company. Rather than just looking at the raw number, it is useful to track the number of followers you have from one point to another and analyzing the rate of growth. A lot of people don’t unfollow pages on social media that they no longer find interesting, so not all of the followers will be actively engaged in a business.
- SEO: A business’s SEO score is determined by a multitude of variables. One of these is the number of backlinks that direct from other, credible websites to your own. Boosting SEO is a component of most digital marketing efforts, therefore you will most likely be executing a lot of activities with the intent of enhancing your SEO score. Monitoring the evolution of your SEO score is thus a great predictor of how well your campaign is doing.
Examine Your Budget Objectively
This is another critical stage that is sometimes ignored or not given the attention it deserves. Establishing a reasonable budget is crucial for a variety of reasons. To begin with, your money will be the major constraint on what you can accomplish with your overall marketing strategy, as well as how you distribute your efforts. The excellent thing is that digital marketing is less expensive than traditional marketing, which means that the same funds will go much farther when used in the digital realm.
What are the different types of digital marketing campaigns?
Given below is a list of the different types of digital marketing campaigns in use today:
- SEO.
- Content marketing.
- Paid search.
- Video advertising
- Display advertising.
- Social media marketing.
- Affiliate marketing.
- Email marketing.
- Messenger marketing.
- Influencer marketing
- Audio advertising
What makes a good digital campaign?
Examining instances of a company’s success is an excellent approach to discover what constitutes an excellent digital marketing strategy. But how can you bring this into effect for your company? Agadh’s specialists have broken down the structure of a successful digital marketing campaign and compiled a list of how you should design your campaign too:
- Single out a Campaign Goal
- Select which Key Performance Indicators (KPIs) to measure
- Establish a campaign budget
- Analyze your last digital marketing campaigns
- Study your competitors’ digital marketing campaigns
- Outline your target audience
- Set an overall campaign message
- Select the most appropriate platform
- Convert your site traffic
- Measure your results
Not only should campaign objectives be explicit, quantifiable, and practical, but they should also be meaningful and correspond with genuine company objectives. Receiving more “likes” is fantastic, but it must also offer more meaningful benefits to be genuinely helpful.
Some Parting Words
The field of digital marketing is truly limitless, with emerging technologies, concepts, and categories of digital marketing emerging on a regular basis. While it might be difficult to know where to begin, we suggest beginning with yourself, your company, and your consumer. Who are you speaking with? Where do they spend most of their time? And what exactly makes the most sense for your company? There is a lot for you to discover out there, and now is a fantastic time to get started!
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