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9 Common Mistakes Made By Social Media Companies While Marketing Their Brand

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In several social media marketing guides and manuals online, you frequently find directions stating that businesses should be genuine and provide excellent content to their online viewers. When you try to accomplish that, though, you don’t necessarily get good outcomes. That is why there are so many company pages on Facebook with only a few hundred followers. These companies may be doing everything correctly, but they may also be doing certain things extremely poorly.

Here in this blog, we will provide a breakdown of frequent social media blunders to avoid if you want your business’s social media strategy to be successful:

Social Media Blunders To Avoid

1. Not Having A Social Media Strategy 

Many businesses that take their initial steps into the realm of social media marketing just half-heartedly follow a lackadaisical guide instead of developing a comprehensive social media marketing plan. The first step should be to evaluate your options in terms of social media and corporate goals. That should be the guiding principle for all of your actions online.

Conducting social media marketing without understanding who you’re speaking to, how to promote your posts, and what action to take immediately and in the near future is akin to driving a vehicle without realizing how much gas you have or where you’re going. It’s a blunder that may cause your entire social media campaign to fall flat and all of your hard work to be just for naught.

2. Purchasing Social Media Followers 

We are all aware that purchasing followers are against the rules of any social networking platform. However, when relatively few people follow any of your company’s social media pages, this illegal activity starts seeming increasingly appealing. After all, how can you possibly refuse a thousand followers for just less than $10?

Such deals only promise to be a bogus temptation. In reality, you may be actually paying to set up your social media profile for doom.  How is that conceivable? Because purchasing followers violate the Facebook and Instagram algorithms.

When you create a post, it appears in the feeds of a few individuals in your audience. The algorithm considers a post to be good if it receives a lot of likes and comments. It will then continue to show it to additional subscribers.

Image by Robert Cheaib from Pixabay. Representational image.

Assume you started with 500 followers and paid to gain 1000 more. Now, two-thirds of your social media audience is made up of accounts with thousands of memberships. They are not interested in your postings and are unlikely to react to them regularly even if they actively check their feed.

Since there were too many false identities created on Facebook for the purpose of selling followers, even genuine ads started receiving phony likes. This became a crisis since the fraudulent likes were causing damage to businesses, and Facebook was forced to erase almost 2 billion bogus accounts. Why did huge brands force Facebook to do this?

It is because these bogus accounts inhibit the algorithm from promoting posts. As a result, fewer of your initial subscribers will receive your posts regularly. This is most likely not what you had in mind when you paid for followers.

Bear in mind that you are not pursuing the number of subscribers; you’re seeking conversions through genuine engagement. Purchasing followers will simply take you further away from your objective.

3. Choosing The Wrong Tone 

Users on social media have complete control over their personal profiles. After all, it’s merely for their followers and friends to learn more about their personal life. But, the activity of a brand on Instagram or Twitter is scrutinized much more closely.

If you choose a brand personality that feels extra formal, you run the risk of appearing extra dull for your audience. However, there is a larger social media sin – that of attempting to attract social media followers by being too relaxed, or worse, disrespectful.

4. Displaying A Disrespectful Sense Of Humor 

Attempts at humor can occasionally fall flat. A joke, for example, maybe introduced in an ad like in one of those obnoxious ways where the advertising department just places a scantily-clad woman in a photo and hopes that it will be sufficient to entice people to purchase their product. It’s not amusing; it’s plain insulting.

So, before you send a tweet or post on Instagram, ponder to decide what tone best represents your brand and resonates with your ideal target audience.

5. Deleting Negative User Feedback  

You must’ve definitely seen a handful of corporations respond to a critical remark by engaging in a protracted and unpleasant debate, only to remove the entire thread.

This is one of the most disingenuous things that a brand can do online. You must demonstrate to your audience that you have nothing to conceal and remain neutral when confronted with an unfavorable critique.

If the individual commenting points out your error, thank them for their suggestion and work to improve. Otherwise, ignore them if they are simply being nasty for the sole purpose of trolling you.

Mistakes Made By Social Media Companies

When done correctly, social media promises an immense potential to establish your brand’s community, develop your client base, and increase your business ROI. However, if you continue to make social media marketing blunders, all of your efforts will be for naught. Here, we’ll go over some of the most typical social media marketing mistakes that companies must avoid, as well as “how to do social media” in a manner that gets you the outcomes you require.

Representational image.

1. Not Displaying A Human Side 

My brand is only my concern and business. If that is your approach to social media, you will not go too far with your online presence. People desire to interact with other people, don’t they? They wish to come across and engage with humans who behave and think exactly like them.

Social media accounts allow businesses to bring out and display their human side and interact with like-minded people. Just like individuals welcome and engage with one another, your brand’s social media profile should do the same.

Social media is for interacting with others. Use it to demonstrate to your customers that your brand, just like them, is at the end of the day, a social creature. It’s an excellent method to create trust.

2. Excessive Brand Promotion 

Another common social media marketing blunder made by businesses is this. Several of your online followers will lose confidence in your brand if you over-promote your services and products, believe it or not.

Reduce your advertising activity online to a bare minimum. According to best practices, post just 1 promotional post for every 4 non-promotional posts.

Reshares, a picture or photo that represents your brand culture, or your work culture, how-to instructions, blog posts or infographics, are examples of non-promotional updates. Try to provide something that will benefit your readers.

3. Posting Unedited Content  

Your company may boast an excellent in-house team of amazing copywriters and extra-vigilant social media managers. But if non-proofed content containing embarrassing grammatical mistakes or irrelevant messages goes live on your business’s social media, it may be extremely harmful to your brand’s perception.

Make it compulsory for your managers to cross-check every piece of content slated for publication. Examine the photos, videos, and text on graphics for potential problems as well.

4. Being Irregular 

So, you devised a strategy in which you stated that you would publish three times every day. But you were so preoccupied with other elements of your business that you failed to publish a single update. What a disaster!

Once you’ve developed a plan and been consistent with your posting, missing even a single day might have a negative impact on your engagement rates and impressions, jeopardizing all your social media marketing efforts to date. If you don’t provide updates on a regular basis, your content may remain hidden from the majority of your followers.

Savvy social media marketers plan their posts routinely for specific times of the day or even a week as a strategy. You should also refrain from making an update simply because you must. But, even then, arranging your posting schedule using and updating a social media content calendar will prevent you from doing so.

Representational image.

Final Takeaway

The final message is that there is not just a single thing that you must do to magically improve your social media efforts overnight. It is all about paying attention to each tiny component, thus aligning your objectives and procedures so that you can accomplish the fundamentals effectively and grow on that.

Set a clear plan with targets, provide value to your customers, display genuine interest in providing excellent customer care, don’t be sloppy, and meet audience expectations. If you follow these recommendations, you should be well on your way to having a social media following that increases your client base and your ROI – which is all that any business wants.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

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MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

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A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
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