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How Google Passage Ranking Algorithms Will Impact Your E-Commerce Business

Google will keep growing and working on artificial intelligence in algorithms. And now, Google comes with its new algorithm that Google will start focusing on passage-based indexing soon.

As we all know, Google always focuses on giving beautiful and fast results to visitors, and after this update, visitors don’t need to open a web page. Yes, you heard it right. Google gives a delightful experience to visitors. That’s why new updates come in algorithms. And this news affects SEO because, as per Google’s new guidelines, you’ll see a lot more new changes see in search algorithms like passage-based indexing.

Now the question is, what is passage indexing and how does it affect the search algorithm? All answers are given in this article. So, please read till the end and we’ve some amazing tips for you on what you need to do after this update. You’ll know everything you need to know about this new algorithm and how it affects it. So without wasting a second, let’s begin.

Representative Image. (Source: maxpixel)

What Is Google’s Passage Ranking?

The very first thing you need to know is that it’s not an algorithm update, so it’s not directly affecting your web page’s content. According to Google’s new updates, this passage indexing is a system mainly designed for visitors to see results at the top of Google without clicking on any web pages.

Based on this update, Google picks a passage that has the most relevant and specific details about the topic and gives ranking on Google. So if you’ve content on any topic, then it’s time to focus on creating a passage that gives so much value and relevance that Google will rank.

Whenever any visitor searches for any topic, after Google’s new updates, visitors will see a complete passage at the top without scrolling or clicking on any web pages. The best part of this algorithm is that it doesn’t depend on your ranking. If you don’t even rank your article, but your passage is strong, Google gives your passage ranking.

After reading this update, now you’ve got an idea about how Google will analyse your content and what Google will pick up i.e. passage. So try to make a specific passage for any topic with detailed information and relevance that helps you give a passage-based ranking on Google.

And more new updates are coming from Google. That’s why you need to update your content for better ranking. We can see that Google is now allowing you to rank your content differently. You can even rank a passage in the first position.

Is It Passage Ranking Or Passage Indexing?

Well, I’m sure when this new update comes, you’ll be quite confused. Is it indexing or ranking? But don’t worry, now you’ll understand clearly the real meaning of both words. Passage ranking and passage indexing both mean completely different things.

When Google introduced this update, they came with passages indexing. Still, its meaning is not similar as per updates because passage indexing means Google will index passages of your web page. But this is not an update because Google introducing passage ranking means Google will pick the best passage with detailed knowledge and relevancy.

After this confusion, Google renamed it to passage ranking. That mainly works to pick the best passage of any content and rank on Google.

Overall, we can say that this Google update does not change anything in algorithms. It’s just an update that every website should do for better ranking. It’s a notification for you, and for some, it’s an opportunity because Google is just changing the way they show results.

What Are The Benefits You’ll Get After Passage Indexing?

Representative Image.

Now I hope you understand what these new updates are and how it’s affecting Google algorithms. Let’s see what major benefits you’ll get after these Google updates. And based on these benefits, you can implement these things in your web pages to boost your content for a better ranking on Google.

After passage ranking, Google mainly focused on long-form content, which means if your content consists of long content with a concluding passage, then there’s a high chance to get ranking on Google’s first position based on passage ranking. But make sure your content passage must be specific on something only then you can rank on Google.

After this update, Google will focus on what the visitor is searching for. They will pick the most relevant, informative and useful passage at the top.

Another benefit after this update rolls out is that you need to focus on long-tail keywords for better ranking on Google. Now Google mainly focuses on long-tail keywords, and if your content is written on long-tail keywords with the passage, then there are higher chances to rank on Google.

This time Google comes with amazing updates that are more beneficial for us. Because of long-tail keywords Google mainly used passage indexing.

Featured Snippets Vs. Passage Ranking

This thought comes to mind that Google already has a similar feature called featured snippets, then why do they need this new passage ranking feature. Let’s see how these featured snippets are different from passage ranking. Yes, these both are similar but come with some different purposes.

If we talk about featured snippets, it’s mainly used to answer visitors’ queries. The main objective of using featured snippets is to give an entire summary of web page content. For example, if you search for the top seven brands in the world, then with the help of featured snippets, Google lists the top seven brands in the world. So visitors don’t need to click on the link to know the other brands.

That’s the difference because featured snippets give the full summary at the top. If we talk about passage ranking, it’s mainly used to pick the most relevant information on passage and showcase it at the top so that Google offers the best website where visitors get all the details. That’s how both are similar and different.

How Do Passage Algorithms Work?

Well, as we previously discussed, this update is called indexing or ranking, but yes, the real one is ranking algorithms. We know that this update doesn’t affect any web pages or algorithms. It’s just an update that helps visitors to see results in better understanding.

After this update, it doesn’t affect indexing because Google is indexing as similar as it does. Just after updating the changes, you’ll see that Google can pick the best passage and showcase it at the top of search results rather than reading full content.

Google passage algorithms are working in a completely different manner. When Google does indexing, they then need to analyse exclusive content and conclude content to showcase in featured snippets. Still, now Google passage can analyse your passage content and see it relevant with content and How useful it describes. Based on these factors, Google picks your website passage and gives ranking on Google.

But let me tell you clearly that passage doesn’t change the indexing feature. These both work their work differently.

How To Optimise Websites for Passage Ranking?

Now you know the update, you understand the benefits you’ll get through this update, and now the question arises: How can you optimise your website for passage ranking? How can you take advantage of this update? Don’t worry because we’ve discussed in detail this topic that helps you optimise your website passage ranking for better results on Google.

  • If you’re writing long-form content, then it’s great, but if you don’t have, then it’s time to write long-form content for your website because now Google focuses more on content and links.
  • When you’re writing content, you’ll write clear and specific heading so that when Google will index your website, it will help Google understand better and give you a better ranking on Google.
  • Start adding links, stats and resources in your content because the more relevant it shows, the better ranking you’ll get on Google.
  • Start working on long-tail keywords with long-form content so that Google will analyse and see all desired factors to rank your content on Google.
  • But keep in mind that optimising can be harmful. Start doing slowly and efficiently; then you’ll start getting better results.

When you keep focusing on these points, I’m sure Google will consider your content to rank in your next indexing. It’s a great time to start optimising your content because as per new updates, Google will start analysing websites, and when fulfilled all desired, then ranking is something you’ll get easier.

What Is The Real Impact Of Passage Ranking On E-commerce Businesses?

Representative Image.

If we talk about impact after this update, there’s no need to worry about it because it’s just an update and didn’t affect SEO algorithms. But yes, with this new update, how you can take benefits and rank on Google will be easier if you fulfilled all ranking factors.

Whether you’re a business owner, e-commerce store owner, blogger, or Digital Marketer, there’s no need to think twice about this update. No effect you’ll see after this update. But yes, something has changed because of this update. Web pages need more improvement if they want a better ranking on Google.

Overall, after impact, the point is still the same when you write content; you need to deliver as much as useful and valuable as you can deliver to your audience. Because when you write great content and after Google analysing, there are more chances that your passage will be relevant and useful for better ranking.

And if we talk about the e-commerce business, then there is no need to worry about anything because it’s just a Google update, not a new algorithm that you need to follow. And if yore runs an e-commerce business, it’s easier to ignore these impacts because it’s mainly for informative content-based updates. So you can run your own e-commerce business without any doubt.

But if you’re a small business owner, blogger, Digital Marketer, then we’ve some special tips for you to optimise your website for better results:

  • In your website, try to create content with long-form so that the more content you deliver, the more you’ll get a better ranking on Google but make sure content must be valuable, relevant, and useful in the passage.
  • You can even review your previous content and, based on new updates, try to update your content so that you’ll get more benefits.
  • For upcoming content, start using long-tail keywords, and this is something so useful and the most important tip for your website growth. When you start using long-tail keywords and make long-form content in the passage, it’s easier for Google to rank your content.

When you work on these tips and implement them, then you’ll get some better results. And now you know better what’s the real meaning of passage ranking and How it’s affecting your website. No need to worry about SEO algorithms; keep optimising, do some other changes in content.


Google will always come with lots of new algorithms, new updates that can directly impact, and we need to keep ourselves up-to-date with all new changes. And this time, when Google comes with a simple update without affecting any algorithms, you need to take it simple and make some necessary changes to your website.

In this article, we’ve covered in-depth details about Google’s new updates, how it’s affecting algorithms and what you need to know about this update. So I hope after reading this article, you’ll have better clarity of what necessary actions you need to take for these updates and what opportunities you’ll get after this update.

The most important point that I want you to pick from this entire article is: You need to deliver valuable, relevant, and useful content to your audiences and when you deliver good content with all SEO factors, Google will surely rank your content through passage ranking.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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