Digitization of the world meant an enhanced business scale for the enterprises. Merchants, who are getting benefited from the online services, are also facing identity theft fraud that lessens the credibility of their business scale. In wake of this situation, regulatory authorities have developed certain verification measures like face recognition technology to validate customers’ identities in real-time.
Various industries demand the processes of verification measures to proceed with their workflow in a better way. Medical institutes are still lagging in following the face verification laws to combat the ever-increasing prevalence of identity theft fraud. Statistics show that more than 35 million people were affected by healthcare data breaches in 2019.
Medical data can be more valuable than the information on credit cards. Because the latter one can only be used once while the information of patients can be used in many ways at various times. On the dark web, patients’ data are sold at higher prices than any other information.
As important as medical data is, data security in healthcare is conveniently neglected. Hospitals lack modern equipment to serve patients in an effective way. Many entities still use paper-based documents to hold patients’ data.
Lack of securing the patients’ data can cost hospitals, medical staff, pharmaceuticals, and insurance companies to suffer a lot. Patients also face various kinds of problems if the data is manipulated by others. Sharing medical information without consent significantly impacts the trust of patients.
The service used in healthcare privacy and security to identify the identity of customers is know your patient (KYP). The healthcare industry is massive and complicated. It deals with sensitive information of the patients.
Therefore, it is crucial for the liable authorities to carefully identify the patients through face recognition in order to meet compliance regulations such as HIPAA, to reduce identity theft fraud, and to comply with other know your patient requirements.
Know your patient incorporates regulatory measures like verifying the customers’ identity and performing customer due diligence. The healthcare industry is prone to facing identity theft frauds because of the nature of their work. For example, a person with one disease might require the services of doctors, nurses, other medical staff, pharmacies, laboratories, hospitals, government institutions, and more.
The data of the patients are sensitive and personal, therefore, it should be kept confidential. Keeping the right records with the correct identity is essential to provide effective health treatment.
Face recognition is slowly making its way in the healthcare industry in trying to secure patients’ data and discouraging fraudsters from using it.
In many countries, face recognition is trending because of the convenience of the process and authentic result-driven procedures. Any other verification measure can be manipulated by some means whereas, face recognition measures can not be manipulated nor be damaged in any means.
Despite its numerous advantages, face verification still raises questions in its name. Today’s world is called the age of mobile phones. Mobile phones come with inbuilt cameras or security surveillance cameras. Who is not familiar with the use of cameras? Regulatory authorities have taken advantage of this feature and are now using face recognition regulations for verifying the identity of customers.
The availability of cameras has turned regulatory authorities into inbuilt cameras everywhere. Developed countries have now installed cameras in various public places. Now, the individuals with or without their consent are being monitored in public places. This aspect has raised questions for that verification service.
The UK is a developed country. Developed countries prefer the life of humans more than anything else. Therefore, their healthcare industry is developed and the liable authorities are striving to make the system better for their patients.
The pharmaceutical industry is liable to not issue any drug to anyone coming to demand. They follow guidelines regarding issuing of medicines /drugs to the patients.
Face recognition verifies the identity on the basis of the unique facial characteristics of patients. The service being digitally done is useful because the patients can get verified from the comfort of their homes.
The reason for using face recognition in the healthcare industry is the delegate data of the patients that can cause critical consequences if being misused.
The healthcare sector is vulnerable to identity theft fraud and requires the use of efficient ways to deter these crimes. Face recognition completing Know Your Patient (KYP) compliance is vital in protecting the identities of patients and eventually putting a stop to cybercriminals misusing patients’ data.