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Which Operating System Should You Choose For Your Business App, Android Or iOS?

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There are over 300 brands of smartphones available today, but there is a constant underlying operating system. Android and iOS are crowned leaders of the fastest-growing mobile app market, which was valued at $189 billion in 2020. For Android and iOS application development companies, growth opportunities are phenomenal as more businesses plan to embrace the digital economy.

If you are a business owner and wondering which operating system you should choose for your business app, this article will answer all your questions. We hope by the end of it, you will have a clear understanding of both the platforms, their pros and cons, and their impact on your business.

Android Vs iOS Market Size

When it comes to market share, Android outnumbers its competitors by a huge margin. Every seven out of 10 smartphones run on Android. It is safe to say that Android has been able to beat other competitors including iOS fair and square. The primary reason for Android’s popularity as the default OS is its open-source model. It gives smartphone-makers more freedom to innovate and customise their offerings.

Apple has a closed system, which means the iOS is not licensed to other manufacturers. This has worked well for the company in earning unflinching customer loyalty.

woman on phone

Android Vs iOS: Your Best Bet

Your choice of OS for your app must come down to these five key factors. Let us discuss all of them in detail below:

Audience Size

As already discussed, Android is a clear winner in this regard. It commands nearly 42% of the smartphone market share. This numeric advantage gives you access to tap into a large audience base for your app.

Development Time

As per leading app developers and industry experts, the development time for android apps is nearly 30-40% more than iOS apps. The primary reason is the coding language. Android is Java-based, which means developers have to write more lines of code. Plus, developers need to take into consideration the different screen sizes of the millions of devices running on Android. Naturally, the development time increases.

iOS is built on top of swift which, as per the top iPhone app development companies, is extremely fast and developer-friendly. Moreover, unlike the android ecosystem, iOS developers only need to cater to a limited number of screen sizes.


Android OS is the least restrictive OS and allows developers to use its maximum capabilities. Developers have more freedom to tweak and customise the app’s interface. Moreover, Android is more supportive of third-party integrations as well.

The same is not the case with iOS. Limited customisation is a tradeoff that Apple makes for more robust security and privacy. This is also the first thing that iPhone applications development companies remind business owners who want a mobile app to maximise their reach. If you are in a niche like healthcare or finance, creating an iOS app for your customers is a natural option.

Development Cost

Building an app is expensive, more so if you manage the entire exercise in-house. When it comes to OS, it is hard to estimate the development cost. There are lots of factors that one needs to consider to estimate app development.

However, the general rule of thumb says that the variety of Android devices and screen sizes increase development time considerably. This results in a higher development cost. One of the reasons that influence Android app development to a greater extent. While the Android IDE kit runs seamlessly across all hardware systems, the iOS apps are developed using Xcode, which strictly requires Mac devices. So, developing an iOS app will necessitate significant upfront investment in resources.

ROI Goals

Whether you need a simple app with basic features or a highly complex enterprise-grade app, you will want the app to generate significant revenue for your business. If we analyse the app revenue data for the Android and iOS marketplace, we will find that iOS, despite its small market share, has attracted nearly 65% of the total app revenue in 2020.

This indicates that iOS users spend more inside the app than android users. Many iOS application development companies around the world further predict that this trend is going to continue in the future as well. The popularity of Apple in high0incline regions such as the US, UK, and Japan is a major reason that’s driving this trend. So, if you want your app to generate significant ROI for you, then iOS users should be your primary focus.

Now that we have discussed some of the major advantages and disadvantages of the two popular mobile OS, let’s delve deeper into what happens after you have launched the app?

Post Development Factors to Consider

1. App Release

Apple has stricter publishing policies. Even if your app meets all the standards, it may still reject the app. Android may not be as strict as far as its publishing guidelines are concerned. Nevertheless, the review process isn’t as prompt as Apple’s and may take longer than you expect.

But most importantly, Android charges only a one-time fee ($25) to publish your app on the Play Store. On the other hand, you need to pay Apple charges of $99 per year to retain apps on the App Store. It doesn’t matter if you have made no significant updates to your app, you will have to pay the fees annually to Apple.

2. Post-Release Maintenance

Almost half of the Android devices are still running on outdated or older versions of the OS. This makes android app maintenance a tricky and time-consuming affair. Even if your app works well on the latest OS version, it may crash or encounter unexpected bugs on older versions. This will further escalate app maintenance costs.

The same is not the case with iOS. Being a closed system, most Apple devices are running on the latest version of the OS. This makes it easier for iPhone application development companies to fix bugs promptly, monitor performance and offer scheduled app maintenance effectively.

Which One Should You Choose?

Still, confused about which platform to choose for your mobile app? Generally, top phone app development companies suggest business owners build mobile apps for iOS users first and then move onto Android users. But this doesn’t have to be the case. Especially if you are not an enterprise, cross-platform development should drive all your business app goals in a very cost-effective manner. The single code base means that you can deploy your app across all platforms and instantly take your business to the entire mobile audience.

So, if you have a limited budget and are unsure about your target audience’s OS preferences, a cross-platform approach can save you up to 40% on app development costs. Moreover, the post-release maintenance is also a fraction of the cost it takes to update and maintain native apps.

To summarise, we can say that both Android and iOS have their unique advantages. Before choosing any particular platform you must make an informed decision by considering all the pros and cons. Some iPhone application development companies also offer free cost estimates. Try to get in touch with them and discuss all your needs and expectations.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

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Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

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MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

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A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

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A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

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A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

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A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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