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Paying Vs Cultivating Followers: What Is Better For Your Instagram Reach?

Instagram has more than 20 million users in Germany alone — and the trend is still rising. Small and large companies, therefore, attach great importance to achieving the highest possible Instagram reach, buy Instagram followers, and thus also gaining more potential customers and advertising media.

In this article, we explain to you different means you can use to increase your own Instagram reach, Instagram follower hacks that can replenish your subscriptions, and what you should avoid.

How Much Reach Is Good Reach On Instagram?

On an average, around 36% follower-reach for small accounts (up to 10k followers), 21% for medium-sized accounts (up to 100k followers), and 13% for large accounts from one million followers are considered a good reach. A good range is in the range of these values ​​and above.

Everyone Wants An Increased Instagram Reach, But How?

Coverage of a post denotes the number of people or accounts that have seen a contribution. The interaction rate with a post — which includes interactions such as liking, sharing or commenting — is then a further KPI that correlates with one’s Instagram reach. To achieve good coverage in the long term, you should consider the following points:

  • Put your posts and stories on the right days of the week and at the right time. There are many comparative analyses that can reveal the significant difference in a post based on when it was posted.
  • Optimise your account with suitable bio information and links. For example, you may provide links to your company website or YouTube channel. Pay particular attention to the username you choose — would you search for someone by that name?

Getting Followers On Instagram — What To Look Out For

The goal of a high reach is to get Instagram followers because ultimately, the success of an Instagram account stands or falls with its subscribers — primarily those who communicate diligently with you and your brand carry your brand out into the world by themselves. This requires a few criteria and tips that should not be underestimated:

  • Interact with your followers in a meaningful way: Like and comment on the posts of your followers and react to their comments or private messages. This is how you show your appreciation and create a stronger bond. A tip: ask your audience questions to get them to interact.
  • Subscribe strategically: Follow people or companies who fit your niche – you will often get a large number of followers back. However, it is better not to use hashtags such as # follow4follow or #like4like as this suggests that you are only interested in numbers and not the actual people.
  • Create target group-specific content: Stick to the topic and offer your visitors added value with what you post. A book publisher shouldn’t suddenly come up with math formulas and an Instagram page with marketing tips shouldn’t address the physiological value of breakfast.
  • Network properly: Working with other suitable users makes you better known and ensures an influx of followers. Participation in Instagram meetings or topic-related challenges can also increase your visibility and generate subscriptions.
  • Use different post formats: Whether stories, feed posts, reels or live videos, Instagram now offers a wide variety of formats to present yourself in a versatile way. Make use of these functions. It is precisely this “behind-the-scenes” feeling that prompts many visitors to follow you because it makes you appear much more approachable and authentic.
  • Use shoutouts: You can send your contributions to larger accounts and ask for a shoutout where you will be presented on the said page and your account will be linked.

What Are Some Instagram Follower Hacks For A Better Reach?

The Instagram algorithm is constantly updating itself, making it increasingly difficult to get real followers quickly and easily. All sorts of methods are circulating on the internet, of which we would like to present a special follower hack that will still achieve success in 2021. These hacks are already based on all that has been listed in the previous sections. The main aim is a strategic interaction with other users.

Look for top hashtags related to your niche. For example, if you have a fitness site, search for #fitness or #limming. The most popular and recent contributions by other users will get displayed under these hashtags. Now select one of these posts, usually one that has a lot of likes and comments. Like as many comments as possible and comment on them with qualitative statements. So, a salmon smiley is nowhere near enough — write as you care about it. Use this procedure for multiple posts and top hashtags, ideally spread over the day. Experience shows that this is how many users become aware of you and look at your account, which should then also provide a good first impression. If you have thought of all the important tips and made an effort to provide plenty of exciting content for your target group, the chances are relatively high that the visitors will follow you.

When And How To Buy Instagram Reach

In connection with “quickly generate a large number of subscribers”, you may have come across the tip of buying Instagram followers. A thousand new followers for a few euros? A tempting deal, especially for newcomers. Unfortunately, the fact is that in total, you will not achieve anything with it and only trip yourself up.

As much as various relevant portals want to inspire you for it, purchased followers are usually not qualitative, i.e. they do not interact with your posts. In addition, they are often dubious accounts or Instagram bootstrap and can seriously damage your brand integrity and the trust of your loyal followers. You may check out more such information on how to prevent your brand’s integrity from getting damaged here.

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An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

Read more about his campaign.

Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

Read more about her campaign.

MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Read more about her campaign. 

A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

Find out more about the campaign here.

A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

Read more about the campaign here.

A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

Read more about the campaign here.

A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

Let’s Talk Period aims to change this by

Find out more about her campaign here.

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A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform Change.org, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on Change.org has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in Change.org’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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