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Looking To Boost The HR Of Your Company? Here Are 5 Digital Marketing Strategies

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Employees have come a long way in influencing digital marketing strategies in their employment and other employee-related jobs. For example, the use of online posts has become commonplace in the industry, which has shifted to using social media with quality talent. These days, organisations are working hard to stay on top of the technical methods of training, recruiting and managing talent.

In addition, HR leaders have gradually become the most important vertical. With the adoption of digital media strategies, they move from the role of job hunters to the role of real product developers. It is clear that HR is important for a good customer experience because they have the responsibility to find the best staff to deliver that service.

Finding the top talent for your business has always been one of the most important aspects of a company’s operations. After all, employees include not only the quality of products and services offered by the company but also the culture and climate of the entire business. It should also be noted that the responsibility of HR is not only to send jobs but also to build the image of a company by bringing in the right employees.

Now more than ever, HR relies on digital and technology work to attract the right employees. So how does HR go about finding the right person for an open position? If you want to find someone who is looking for a corporate job, you will want to use one or more digital marketing strategies.

Use Social Media

With so many job seekers using social media to help find a job, this is a channel that HR should be using to find job seekers. Companies should use their social networking sites (especially Facebook and Twitter) as part of their marketing effort and reach out to find talent on a wider scale. Job seekers will be able to see what the company’s mission is and what the company is all about. Using social media platforms such as Instagram will give a practical feel to the company’s culture and serve as a creative way to attract talent.

Keep Your Website Updated

Since your website serves as an information hub and vanguard for your company’s product, you would want to keep it up to date with all the latest company news, growth reports and job listings. An SEO strategy should also be used to ensure that job seekers can find your latest openings with relevant keywords and meta tags.

Drawing readers to your site is also a great opportunity to find more subscribers to your address list and to seek talent through a business brochure. Use an easy-to-understand tool when you wish to create a newsletter and stay up-to-date with email marketing trends. This is done to ensure that your emails are active and distributed successfully. It is easy for them to be overlooked or mistakenly placed in a spam folder without access to the intended recipient.

Dishing Out Niche HR-Oriented Content

Content marketing will continue to dominate the digital marketplace by 2021 and without a doubt for years to come. Simply put, there is no digital marketing these days without improved communication, so it is important that you continue to put high-quality content throughout the year. That said, next year, you may want to prioritise your HR-targeted content strategy. After all, if you could talk to an experienced salesperson or research the best digital marketing agency in your industry and its content creation, you would soon learn that content is objective, usually focused on specific departmental objectives.

This includes HR objectives, which may be numerous, but all that requires visual and written content. Be sure to diversify your content creation and adapt it to your HR objectives and be sure to create long-form articles, photos and infographics and videos.


Via LinkedIn

LinkedIn is one of the most effective social networking sites. Knowing how to use LinkedIn is a requirement of the digital marketing strategy for the HR department. LinkedIn allows people from any industry to submit their work history. From prizes and voluntary efforts to notices and official CVs, LinkedIn is home to an astonishing number of job seekers.

Also, you have the flexibility to create a Company Page on LinkedIn or your HR team can make a crash, see who is in the market for any new job opportunity, and start the registration process. Include LinkedIn in promoting your positions and prepare yourself to make real talent and pursue qualifications. LinkedIn brings professionals, organisations and job seekers together in one place. Truth be told, it is considered a place of focus for anyone hoping to gain or register. From simple CVs to specials and career histories to honours, LinkedIn is truly gold for all HR teams.

Write Emails That Resonate

Involving candidates through email campaigns that give them important information is a great way to make a lasting buzz. In addition, your email can be enhanced by linking to articles in your company’s blog to provide new and engaging content that is industry-specific and designed to help the needs and concerns of your readers. As with any email campaign, make sure your clients and users actually get your news instead of getting caught with spam filters.

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        An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

        Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

        Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

        The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

        Read more about his campaign.

        Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

        Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

        Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

        Read more about her campaign.

        MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

        With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Read more about her campaign. 

        A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

        As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Find out more about the campaign here.

        A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

        She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

        Read more about the campaign here.

        A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

        The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

        Read more about the campaign here.

        A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

        As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

        Let’s Talk Period aims to change this by

        Find out more about her campaign here.

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        A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

        A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

        Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

        A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
        biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

        Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
        campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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