In carpentry, you always measure twice and cut only once. When it comes to video editing, you can cut as many times as you deem fit as long as your message remains clear and concise. To tell a captivating story, you will need a reliable offline or a video editor and an arsenal of creativity up your sleeves. The large amount of content on the internet nowadays has led to the dwindling of the attention span of human beings. Short videos have more impact as compared to traditionally long videos. To begin creating short videos using an online video editor, click on this link.
Below are some reasons why you should always opt for a shorter video when unveiling that online video editor of your choice.
The Stage That Is Social Media
A large percentage of the world’s population, both young and old alike, uses social media platforms like Instagram, Facebook, YouTube, Pinterest, Twitter, WhatsApp among others. You can use videos as a form of entertainment as well as brand marketing on these platforms. And like the ‘zombies’ we have become, glued scrolling on our mobile devices, the content needs to be short, precise and clear. Most people prefer short engaging and creative videos and skip through long boring videos if they look like they won’t be a good investment of their time. Making video content that is both engaging and entertaining could easily gain you connections. Connections help foster relationships thus good returns especially when in business. Online video editors like Online Movie Maker allow you to make and share videos directly to your social media platform or YouTube easily.
Easy Distribution
We are all guilty of sharing that interesting joke, forwarding that amusing meme, reposting that hilarious cat video among other things on social media. In fact, a large percentage of mobile phone users share media on a daily basis. One thing in common with most of them is that they are short and don’t require a lot of bandwidth to send. Imagine sharing a 2GB video with your friends or family. Chances are, if it isn’t an important work document or urgent report, it will remain unviewed. Most social media platforms also limit the size of video content you can share or post. We always strive to keep it short but catchy. Short and appealing videos have a higher likelihood of being posted and reposted and could even become a trend eventually.
Short Videos Are More Memorable
Martin Luther King Jr. said in his very long speech, “I have a dream.” I bet you can’t remember much else after that. While some people have photographic memories, a larger percentage, unfortunately, do not. Remembering long speeches, videos and texts can be quite cumbersome. A short 10-minute video about cats will be more memorable compared to a 3-hour documentary about the animals in a savannah in Africa. Online video editor tools enable you to capture important shots, overlays, images and emotions in each and every stage. Thus, giving you more value for your work.
Saves You a Ton of Resources
Time and money are very important and valuable resources. They can be depleted easily so use them wisely. If you can cut the length of your video in half and still effectively deliver your message, then by all means do it. Long videos require powerful equipment, with a lot of storage and high processing power, that are usually very expensive. They also require a lot of bandwidth to be shared over the internet. Yes, more money. Making your videos shorter saves you a ton of video editing time and overheads. You can easily create high-quality videos. This can effectively market your brand and will most likely appeal more to your customers. Win-win.
Rampant Use of Mobile Phones
Mobile phones are easier to carry as compared to desktops and some laptops. While technology has made some laptops weigh almost as light as a feather, they are still not quite as common as mobile phones. Everywhere you go, you are highly likely to see one or two people, if not all of them, engaged and scrolling through their phones. Online video editor tools allow you to customize and optimize your video content for mobile phones. Thus, increase your viewer coverage. And let’s face it, watching a 10-hour long video on a small mobile phone screen can get boring fast. You could almost hear yourself thinking out loud while instantaneously skipping, Thank you, next please. Most online video editor tools allow customizing the quality of your videos. This allows you to choose formats that are compatible with various mobile devices including mobile phones.
Short Attention Span
If you have an option between a 20-minute video tutorial and a 2-hour tutorial on the same topic, chances are you will go for the shorter one first. Human beings are visual creatures and above all else they value their time. Or are just plain lazy. Whatever the case, don’t miss out on reaching a larger audience by creating a sleeping pill. Cut that fluff.
Shorter videos give you the freedom to make relatable videos without overheads that can easily become hits. You can choose to use livestreams, teasers, snaps or branded content. Just make it count. Online video editors like Promo provide features you can use to cut and tailor your videos. This is so that you can tell your own story. Most people buy on emotion. Therefore, ensure you stimulate your interests while aligning with them emotionally as you sell your brand for logical reasons. Don’t lose track of your end goal.
Final Thoughts
Short videos will give you more returns for your efforts while still effortlessly conveying your intended message. Fret not and snip it.