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Do You Know How To Use Instagram Hashtags?

Instagram has become one of the most used social media platforms in today’s world, and just like that, Instagram hashtags can play a major role in building or damaging your profile. If you use them correctly, it will help your posts to be seen by a vast number of people. Similarly, if you do not use it correctly, it can actually be damaging to your profile.

Instagram hashtags and how they work
Instagram hashtags work to create or break your Instagram marketing strategy.

Instagram hashtags work to create or break your Instagram marketing strategy. By using them correctly, you will see your posts through more people. People will be interested in your product or brand, and your posts will get more promotion which will rank your post. But misusing them can harm you and get punished by Instagram’s algorithm from creating disturbance for the powerful audience.

What Are Instagram Hashtags?

The first important thing to know is what are these Instagram hashtags? Well, Instagram hashtag is a mixture of numbers, letters and emojis but with # symbol. These hashtags are used to make your content more discoverable by more people. The next question is, why do people use these hashtags?

They use them to expand their Instagram audience, and they can also be used to build an online community. For example, when the Covid-19 pandemic hit the world, Nike used #playinside to engage more local population through their brand. There are nine different types of popular Instagram hashtags: special event hashtag, location hashtag, product hashtag, niche hashtag, daily hashtag, and emoji hashtag.

How Many Hashtags Can You Use On Instagram?

Another question that arises is how many hashtags a person should or can use on Instagram? You can add up to 10 hashtags to your story and up to 30 on your regular post. These hashtags are allowed per story or per post, but this does not mean that you should use this massive number of hashtags. The most suggested number of hashtags to use is between 1 to 3.

Hashtags can be clicked. When a person clicks on Instagram hashtags or searches for Instagram hashtags, a page is shown to that person on which all posts related to that hashtag are shown. In simple terms, all the posts in which that hashtag is used are shown.

Use Of Instagram Hashtags

Using a hashtag plays an essential role in increasing your Instagram audience and gaining more access. When you use a hashtag, your post appears on this hashtag related page. In addition, if you use a hashtag on your Instagram story, then your story is added to this tag related story page, which also appears on the hashtag page.

Many people also choose to follow hashtags, which means if someone hasn’t followed you yet, they can also see your post after following this hashtag. This also increases the possibility that if someone likes your post, they should follow you too.

Instagram hashtags can be a useful tool to build an online community that lets people stay engaged with your brand. For example, the way people have changed their way of working in 2021. For example, Infinix used #moon photographer for their upcoming mobile phone.


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Benefits Of Using Instagram Hashtags

What is the point of hashtags for your brand? Instagram hashtags have many benefits for your brand. It doesn’t matter what your social media goals are; everyone can find an advantage.

  1. Hashtags are a great way to get your Instagram posts in front of more people: Here are five reasons to start using hashtags on Instagram:
  2. Hashtags make your posts searchable: If you include a hashtag in your post, anyone who searches for that hashtag will see your post. This is a great way to reach new people who might be interested in your content.
  3. Hashtags help you to target your audience: You can encourage the use of branded hashtags as another way of engaging. Search results that have tags are saved, as are feed posts that have tags and stories that have tags. Social media can be used to connect with your audience and engage them.
  4. Hashtags increase engagement: Studies have shown that posts with hashtags receive more likes and comments than posts without hashtags. Hashtags are a good way to encourage engagement in your posts.
  5. Hashtags make it easier for others to share your content: One of the most important benefits of using hashtags is that they allow people who aren’t already following you to discover your content. If someone sees a post that they like, they can easily share it with their followers by clicking on the hashtag. This helps to expand the reach of your posts and grow your audience.

Competitor Analysis

What percentage of your market is taken up by your competitors’ digital presence? Use hashtags to find out what percentage of your market your competitors have. Most likely, you’ll have overlapping hashtags with your competitors, especially if they are local and industry-related. You would want to dominate those hashtag search results with your posts as well as those tagged by your customers. If you want ideas about where your brand is falling short compared to your competitors, you can look at posts with your relevant hashtags for content inspiration.

How To Find The Right Hashtag For Yourself Or Your Brand?

Firstly, check out the competition in the industry. Look for the hashtags that are used by the competitor industry. Secondly, look for the hashtags that are already being used by a large community or large number of audiences.

Looking for these already used hashtags will help you expand your audience and reach the people who are most interested in your business. For this purpose, you need to keep an eye on your followers’ hashtags.

One of the best hashtags is the one that you create yourself. Create a good and catchy hashtag for your brand and let your audience know about it by adding it to your bio, posts, and stories. In this way, you can include more and more audiences.

What’s The Right Way To Use Hashtags?

It is always considered an important factor to use hashtags correctly. Therefore, while creating your Instagram post, make sure to add content relevant hashtags below in the caption. These content-relevant hashtags will no doubt help people discover your content more than before, which will result in getting more reach on your IG.

  1. Use of popular hashtags: Firstly, always keep this in consideration to only use relevant hashtags to your content niche. Then to get more reach, keep this in mind to always search and select those hashtags which are popular ones. They will lead your Instagram followers and views to another level when people search those popular tags and reach you out.
  2. Number of necessary hashtags: Instagram allows you to use only 30 hashtags on each of your posts. Now it’s up to you to use them according to your choice. While following Instagram instructions, recently Instagram has given this advice to the creators to keep the number between 3-5 hashtags. According to Instagram strategy, this is work for the creators.


Hashtags play an important role in growing reach on your Instagram. The thing is to use them in the right way. They seem to have an impact on your Instagram growth which helps you increase your Instagram business.

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        An ambassador and trained facilitator under Eco Femme (a social enterprise working towards menstrual health in south India), Sanjina is also an active member of the MHM Collective- India and Menstrual Health Alliance- India. She has conducted Menstrual Health sessions in multiple government schools adopted by Rotary District 3240 as part of their WinS project in rural Bengal. She has also delivered training of trainers on SRHR, gender, sexuality and Menstruation for Tomorrow’s Foundation, Vikramshila Education Resource Society, Nirdhan trust and Micro Finance, Tollygunj Women In Need, Paint It Red in Kolkata.

        Now as an MH Fellow with YKA, she’s expanding her impressive scope of work further by launching a campaign to facilitate the process of ensuring better menstrual health and SRH services for women residing in correctional homes in West Bengal. The campaign will entail an independent study to take stalk of the present conditions of MHM in correctional homes across the state and use its findings to build public support and political will to take the necessary action.

        Saurabh has been associated with YKA as a user and has consistently been writing on the issue MHM and its intersectionality with other issues in the society. Now as an MHM Fellow with YKA, he’s launched the Right to Period campaign, which aims to ensure proper execution of MHM guidelines in Delhi’s schools.

        The long-term aim of the campaign is to develop an open culture where menstruation is not treated as a taboo. The campaign also seeks to hold the schools accountable for their responsibilities as an important component in the implementation of MHM policies by making adequate sanitation infrastructure and knowledge of MHM available in school premises.

        Read more about his campaign.

        Harshita is a psychologist and works to support people with mental health issues, particularly adolescents who are survivors of violence. Associated with the Azadi Foundation in UP, Harshita became an MHM Fellow with YKA, with the aim of promoting better menstrual health.

        Her campaign #MeriMarzi aims to promote menstrual health and wellness, hygiene and facilities for female sex workers in UP. She says, “Knowledge about natural body processes is a very basic human right. And for individuals whose occupation is providing sexual services, it becomes even more important.”

        Meri Marzi aims to ensure sensitised, non-discriminatory health workers for the needs of female sex workers in the Suraksha Clinics under the UPSACS (Uttar Pradesh State AIDS Control Society) program by creating more dialogues and garnering public support for the cause of sex workers’ menstrual rights. The campaign will also ensure interventions with sex workers to clear misconceptions around overall hygiene management to ensure that results flow both ways.

        Read more about her campaign.

        MH Fellow Sabna comes with significant experience working with a range of development issues. A co-founder of Project Sakhi Saheli, which aims to combat period poverty and break menstrual taboos, Sabna has, in the past, worked on the issue of menstruation in urban slums of Delhi with women and adolescent girls. She and her team also released MenstraBook, with menstrastories and organised Menstra Tlk in the Delhi School of Social Work to create more conversations on menstruation.

        With YKA MHM Fellow Vineet, Sabna launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society. As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Read more about her campaign. 

        A student from Delhi School of Social work, Vineet is a part of Project Sakhi Saheli, an initiative by the students of Delhi school of Social Work to create awareness on Menstrual Health and combat Period Poverty. Along with MHM Action Fellow Sabna, Vineet launched Menstratalk, a campaign that aims to put an end to period poverty and smash menstrual taboos in society.

        As a start, the campaign aims to begin conversations on menstrual health with five hundred adolescents and youth in Delhi through offline platforms, and through this community mobilise support to create Period Friendly Institutions out of educational institutes in the city.

        Find out more about the campaign here.

        A native of Bhagalpur district – Bihar, Shalini Jha believes in equal rights for all genders and wants to work for a gender-equal and just society. In the past she’s had a year-long association as a community leader with Haiyya: Organise for Action’s Health Over Stigma campaign. She’s pursuing a Master’s in Literature with Ambedkar University, Delhi and as an MHM Fellow with YKA, recently launched ‘Project अल्हड़ (Alharh)’.

        She says, “Bihar is ranked the lowest in India’s SDG Index 2019 for India. Hygienic and comfortable menstruation is a basic human right and sustainable development cannot be ensured if menstruators are deprived of their basic rights.” Project अल्हड़ (Alharh) aims to create a robust sensitised community in Bhagalpur to collectively spread awareness, break the taboo, debunk myths and initiate fearless conversations around menstruation. The campaign aims to reach at least 6000 adolescent girls from government and private schools in Baghalpur district in 2020.

        Read more about the campaign here.

        A psychologist and co-founder of a mental health NGO called Customize Cognition, Ritika forayed into the space of menstrual health and hygiene, sexual and reproductive healthcare and rights and gender equality as an MHM Fellow with YKA. She says, “The experience of working on MHM/SRHR and gender equality has been an enriching and eye-opening experience. I have learned what’s beneath the surface of the issue, be it awareness, lack of resources or disregard for trans men, who also menstruate.”

        The Transmen-ses campaign aims to tackle the issue of silence and disregard for trans men’s menstruation needs, by mobilising gender sensitive health professionals and gender neutral restrooms in Lucknow.

        Read more about the campaign here.

        A Computer Science engineer by education, Nitisha started her career in the corporate sector, before realising she wanted to work in the development and social justice space. Since then, she has worked with Teach For India and Care India and is from the founding batch of Indian School of Development Management (ISDM), a one of its kind organisation creating leaders for the development sector through its experiential learning post graduate program.

        As a Youth Ki Awaaz Menstrual Health Fellow, Nitisha has started Let’s Talk Period, a campaign to mobilise young people to switch to sustainable period products. She says, “80 lakh women in Delhi use non-biodegradable sanitary products, generate 3000 tonnes of menstrual waste, that takes 500-800 years to decompose; which in turn contributes to the health issues of all menstruators, increased burden of waste management on the city and harmful living environment for all citizens.

        Let’s Talk Period aims to change this by

        Find out more about her campaign here.

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        A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

        A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

        Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

        A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
        biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

        Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
        campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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