Why You Should Choose A Career In Digital Marketing

In the past decade, digital marketing was a concept that was not even thought of. The majority of companies were happy with traditional channels for marketing and didn’t see the need to make the switch. Fresh college graduates would not have considered making a career out of marketing via digital channels.

In 2020, however, the situation was incredibly different. Digital marketing is no longer an option that is a luxury or a nice option to have. It is a requirement for businesses that want to stay ahead of their competitors. With the rapid advancement of technology, digitalisation, digitisation and rapidly changing market changes, it is now the best option to reach the target audience.

The current market is driven by content, and consumers are more influenced by the opinions of others about a product than trusting traditional marketing tricks that are produced by newspapers and television.

In light of this change in the marketing strategy and the outlook for the industry, digital marketers are highly sought-after, and if you’re aware of how to approach it correctly, there’s no lack of opportunities to work in the field.

What Is Digital Marketing?

Digital marketing is often called online marketing, which utilises electronic devices such as laptops, mobile phones and tablets to communicate with the target audience.

It is a broad term that encompasses a variety of methods of marketing online that include social media marketing and search engine marketing. Search engine optimisation as well as content marketing, email marketing, and influencer marketing and many more.

Due to the increasing utilisation of marketing via digital channels, the need for highly-skilled digital marketing professionals has been increasing. Let’s look at the reason to pursue a career path in digital marketing?

Why Is Digital Marketing A Lucrative Career Choice?

Digital marketing is a booming business, and the opportunities are limitless if you’re eager to take the time to learn and improve your skills.

These are a few reasons why digital marketing is a great career choice:

• The gap between supply and demand: Digital marketing skills are in high demand and there’s a huge digital skills gap on the market for jobs. To fill the gap, more highly skilled digital marketing specialists are needed. In the end, the demand for digital marketing specialists surpasses the demand by 44%, which implies that you need to profit from this huge demand, according to the Marketing Hiring Trends.
• More budgets for digital marketing: The companies are now focusing more on digital marketing and, for this, they require professional digital marketers with a high level of expertise. The businesses have begun making bigger investments in digital marketing, which results in higher compensation and more options for careers for professionals in digital marketing.
• In-demand ability: Digital marketing skills are among the top-demand capabilities of today. This means that you can become a highly sought-after professional. According to the graph below, the digital marketing field is among the most important capabilities for marketers of today. As per Marketing Hiring Trends, the most sought-after skill was digital marketing in hiring marketing professionals in 2018.

• Scope of the field of digital marketing: It is a wide opportunity for those who wish to join the world of digital marketing. There are a variety of career options across various industries and technology and it is a growing field. It is possible to choose SEO skills or social media marketing experience or become a content expert. It all depends on personal interests, the latest technologies and the needs of your career.
• Get an excellent start in your career: The field of digital marketing offers numerous opportunities to begin your career and establish your sights. From the big companies such as Google as well as Microsoft to small-scale companies, the newest digital marketing professionals will allow you to showcase your abilities and get your start in your career.
• Demonstrate your creativity: Digital marketing jobs offer you the chance to display your talents throughout your daily activities. It could be the writing, design or developing products and marketing or in enhancing customer experience. The work is never boring.

What’s The Most Lucrative Digital Marketing Career?

Students and professionals are eager to make a move in the field of digital marketing. Digital marketing is a broad field that you can choose, one that is suited to your preferences and abilities. The career possibilities for digital marketers include:

• Digital Marketing Manager:

It is among the most prestigious jobs in the field of digital marketing. A digital marketing manager must possess at least 5 years of experience in the area. The most important job of a digital market manager is to manage the strategies for digital marketing, which help increase visitors to businesses and to develop digital marketing strategies to attract a wider audience.

• Content Marketing Manager:

Content is the foundation of all digital marketing. Be it a website or blogs, tweets on social networks, or other marketing material, they are useless without the appropriate content. Relevant content can help build the brand, generate visitors to a website, and aid in selling the product.

The impact of content is huge and shouldn’t be underestimated. If you are able to create compelling content and have knowledge of the way digital marketing functions in the real world, then a career out of marketing content is a rewarding career choice for you.

In order to enter this area, you need to be able to master the language and have a good knowledge of SEO methods. You will be expected to be part of a team and work with various stakeholders to collect information, comprehend the trends in content, which best format is suitable for each of the channels for marketing as well as others.

• Search Engine Optimisation (SEO) Expert:

With an overwhelming number of websites popping up every single day, there’s fierce competition for ranking at the top of Google’s results for search results. But, experts believe that high-quality content and well-planned PPC can aid your site to achieve the first position. Therefore, the possibilities for SEO experts are vast.

As an SEO professional, you will need to study keywords, analyse the web traffic, create an effective social media strategy and content strategy, then design and plan campaigns to boost the position of your website.

Beyond the technical abilities, it is also beneficial by having leadership capabilities and the ability to adjust your abilities quickly. It is a fact that the Google algorithm is constantly evolving and you have to be constantly working on new strategies.

• Influencer

When you’re an authority in the field, with specific expertise and an impressive social media presence, with many followers, you may be an influencer on social media. In the role of an influencer, your job is to advertise the brand to your followers by incorporating the social media platform into your daily routine.

• UX/Graphic Designer

The job of a UX designer is crucial. It’s all about how the user feels while using the app or website. From the design and layout to the emotional quotient, you must engage with your clients.

Graphic designers visually present concepts and concepts to educate and motivate the public and demonstrate the value of business. They design layouts and designs for materials used to communicate, such as Ads magazines, brochures, presentations and more.

• PPC/SEM Specialist:

Have you ever seen advertisements in the top, side or bottom bars while browsing the internet? Perhaps Google’s sponsored listings on its search results page? This is the work of an expert in PPC/SEM.

As a PPC expert, you’ll generate a lot of leads for your business. This is accomplished by directing the PPC keywords, producing reports as well as managing the budget of advertisements, and splitting the ads, and collaborating with the content writers in writing ads and graphic designers to design your landing page.

PPC experts are in constant demand due to their contribution to the equation.

• Copywriter:

Copywriters work with a variety of specialists from the team of digital marketing. If you believe you could create better content than you can read offline or online, then you’re a perfect fit for this type of job.

As copywriters, you’ll assist Social Media Managers in creating posts that will be popular or assist the SEO specialist in writing web content that can increase the traffic to the site. You’ll also be required to create ads or any other content demands that the company might need.

A bachelor’s degree in English with a great deal of creativity can help you get an opportunity as a copywriter. There is also the possibility to move into the role of Content Marketing Manager after you have gained sufficient years of experience.

• Social Media Marketing Professional:

With the growing popularity of these platforms marketing through social media is expanding exponentially in leaps and leaps and. The idea behind it is to use various social media channels such as Facebook, Twitter, Instagram, Linked In, etc. in order to grab the attention of your target audience.

As an expert in marketing on social media, you must know the way each platform functions and how you can engage your customers and turn them into leads. As well as establishing the brand’s social media presence, it is also necessary to handle the content, promotions and listen to social media to find out what others say about your company’s brand.

This is a high-risk job and, therefore, you can expect a substantial pay package.

How Do I Begin An Online Marketing Career?

The process of finding a job within an industry that is growing rapidly isn’t easy. But the field of digital marketing is one that is diverse. It is comprised of professionals with a variety of skills that can include experts, analysts or even techies.

When you make the decision to move into the world of digital marketing, take the time to expand your understanding and experience. Learn more about the industry and try to develop a knowledge of the industry. This includes but is not only limited to search engine Optimisation, Search Engine Marketing, Content Marketing, PPC marketing, web analytics, copywriting and more.

Check out some blogs that can help you navigate this huge field.

You could also begin freelance work as a digital marketer, content writer, or in other roles. Write your blog posts and content for social networks, write texts for ads and get into how to conduct keyword research.

You could also do an internship with one of the startup companies or agencies to gain experience in actual work. You can open your Chromebook and start searching for internship opportunities. The last thing to do is take a job and learn while working. This will aid you in establishing a successful career in the field of digital marketing.

The great thing is that, unlike other professions or jobs, you don’t require any formal qualifications or degrees to begin your career in the field of digital marketing. All you require is curiosity, expertise and abilities to develop a career in this field.

But if you choose to take the Digital Marketing program or master’s degree that focuses on digital marketing within India, it would be a great addition to your CV. It is possible to look into digital marketing online programs which are designed to help you get a job and will help you secure an interview with the most prestigious businesses.