While digital advertising offers stacks of advantages, entrepreneurs should recall the significance of offline marketing as well.
The ideal methodology is one that joins both online and offline showcasing strategies. There are various advantages for doing this too. With an increase in your credibility, better brand awareness and a competitive edge that you get, the amalgamation of offline and online marketing is a must in this age. In this blog, we will show you how you can combine these two.
1. Device a cross promotion strategy
Offline and online-based marketing can be utilized all the while to grow your business. You can boost offline marketing items through internet-based techniques.
For example, assuming that you’re arranging a major TV promotion for a particular season or occasion, then, at that point, you can utilize social media to support your offline reach. You can put a countdown, review or banner promotions on your site and social channels to produce some energy.
Likewise, on your offline channels, for example, print promotions, you can utilize creatives or visuals to urge your crowd to visit a particular page to catch their contact data for resulting subsequent meet-ups. To expand your outcomes, offer some worth, for example, a download of a digital book, white paper or guide. Both on the web and offline marketing can be coordinated to stand out enough to be noticed, in this manner expanding your outcomes.
If you’re looking for more strategies on how to grow your business, here’s a blog that educates the same
2. Build email list from offline event
To connect your offline marketing to your online marketing, gather email address data available. Utilize your offline marketing efforts to construct eagerness around your image, and afterwards urge clients to go online and make a move. Regardless of whether that activity is making a buy or perusing your substance, you can utilize your in-person efforts to lead individuals to the online substance you need them to see. Your customers actually should uphold your online image similar to your physical in-store experience.
A good example of this is getting feedback forms filled at a restaurant or cafe and asking for their email address or phone number. Or if you own a bookstore (or even a cafe for that matter), you could host events like book readings and book signings of prominent authors that could attract readers, who in turn will have something at your cafe, and leave their contact information too.
3. Tell customers to give online reviews
Reviews are one of the best forms of marketing. People trust the opinions and experiences of others and hence the reviews make the brand more believable.
How can this be executed? Let me tell you from personal experience.
I went to a salon to get a haircut and color. I was very happy with the way my hair turned out, and I let the owner know about it. Later, he told me I should follow their instagram page (which I did then and there), and in a few days the owner requested me to write a review and tell my experience on their facebook page.
On the facebook page I saw reviews from other people as well. I gave the salon an amazing review, which was then shared by the owner on their instagram as well. From then on, whenever I plan to do something for my hair, I do not look beyond that salon.
Now, what happened here?
- The service was excellent, and therefore I did not mind giving a good review, and following them on social media.
- They gained a follower, I saw reviews by other people
- They made sure I visited their facebook and instagram page and they did not sound pushy while doing it.
- Made me a loyal customer of that salon.
This is the power of reviews.
4. Give loyal social media fans a say in the designing of the next offline campaign
This is a great way to increase interaction on your social media profiles. You could add polls on your pages asking what type of content the people like, or involve them in your designing process. You could get them to choose colors for you, right up till the main graphics of your posters.
In this manner when they see a banner or a billboard outside they know that they had some part in the making of that billboard and makes them feel at home with your brand.
Make photo booths in your stores, restaurants, cafes and encourage people to post pictures of it.
Here’s an example of a photo booth at a restaurant
Tennis star Iga Swiatek did a simple thing of asking what type of content her followers wanted. And see the response that she got. In the second picture, you will see that most people like the post match pictures, and now her team will make sure people get what they like, thus building up her brand.
People like it when they are involved in something. And you should aim to do just that.
5. Place digital contact info on in places that will be viewed the most
There are numerous ways and means that can carry information about your social media handles. From business cards (they can carry QR codes too), to billboards where your instagram ID is visible to a mass number of people, to putting in QR codes in your restaurants, cafes and offline stores. This method will pull up people from your offline stores into your social media profiles.
Another unique way to do this is via a paper cup branding. Adding QR codes that lead to your page on social media on a cup is a great way to reach the masses. People use their phones when they are on their tea break and this will make it even more easy for them to check your profile out
Check out the Ginger Media Group, an innovative, outdoor advertising agency that specializes in paper cup branding