Learn how to build powerful social media campaigns to demand climate action, and win ₹50,000.

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What it is: A 2-day, fully-funded, residential bootcamp for you to learn powerful social media campaigning skills to launch your next big campaign to demand climate action, and win a ₹50,000 grant to support your campaign.

What will I learn: Learn campaign design and strategy, social media skills, storytelling skills and how influence the media and decision makers to demand action.

Tell me more about the issue: With very noticeable changes in climatic conditions and intensification of extreme weather events across the country, India is slowly losing the battle against climate change. Be it the floods in Uttarakhand which have left irreparable damage, the extreme heat waves of North India, or the floods in Kerala, Vadodra and the Western Ghats - climate change affects everyone!

In 2019, we ranked as the 3rd largest emitter of greenhouse gases (GHGs) globally, right after China and the US! When fossil fuels such as coal are consumed at such a high scale, it leads to emissions of greenhouse gases like CO2, that have continued to trap heat in the Earth's atmosphere for decades now, making the planet hotter. What makes things worse is that India lacks a concrete plan to reduce continued investment in coal, and reduce its emissions across sectors (be it energy, transport, agriculture, and industries).

You can change this by demanding policy action to lower our emissions across sectors from the Government, and put these targets as a part of our Long Term Strategy to combat climate change.

I'm in! How do I apply: If you're passionate about working on climate-related issues - be it in waste management, agriculture, renewable energy, fast fashion, or anything else and want to run a campaign to demand zero emissions within that sector, apply for the YKA Action Challenge below! Build your campaign and win a seed grant of Rs. 50,000 to take it to more people.

Application Deadline: 15th January, 2020

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Who Should Apply

  Applicants must be under 35 years old, either running their own project/organisation/campaign, or have worked extensively on this issue with another organisation. You can also be a journalist covering the issue, or someone with a bold idea.
  Should be committed to carrying out their project for at least 6 months with a minimum of 10 hours per week.
      Should have an active social media presence on at least one platform with a basic understanding of how platforms like Facebook, Twitter, Instagram and Snapchat work.
  Must possess a working knowledge of both Hindi and English - sessions can be bilingual.

Get started below:

Step 1: Apply with your campaign idea to get selected for the Action Network workshop

Step 2: Attend an all expense paid two day Action Network workshop led by climate experts in your city

Step 3: Use your learnings to launch and run your campaign for a month

Step 4: Stand a chance to win a ₹50,000 grant to grow your campaign and meet your goal!

Are you up for the challenge?

Apply Now

What You Stand To Gain

Understanding Intersectionality

nderstanding Intersectionality

How the climate crisis affects diverse issues from education and employment, to access to water, quality of life and economic growth

Designing Successful Campaigns

Understanding the extent of the climate crisis and taking a focused approach to identifying your objectives, your target audience and challenges.

Going Hyperlocal

Identifying problem areas in your immediate areas - awareness, implications and challenges, and structuring your campaign to suit your target audience.

Learn from some of the leading climate experts in the country.

Upcoming Action Network Workshops



February 1 - 2

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January 18 - 19

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The Action Network is an all expense-paid opportunity, so everything from your application to the workshop are free of cost!
Once you apply, you will be a part of an all expense paid workshop-training programme for two days - your meals, travel and stay will be on us! We're also on the lookout for committed changemakers, who will spend time on building their project after the workshop - we're talking 6 months or more!

Quick tips to make your entry stand out:

  1. Make sure that the issue you wish to tackle is specific and localised
  2. Keep your plan to highlight solutions to the issue handy - if you have a clear idea as to which decision maker you want solutions from with your campaign, nothing like it!
  3. Your plan should be realistic. Set an achievable goal for yourself.

PS. Not every issue around climate change needs to be addressed to the Union Minister! The more specific, intersectional and localised your plan of action, the higher chances of impact!

Your application only covers your participation in the workshop and only you are eligible for the grant, should you be selected. However, if you have someone in mind who would be interested, we urge you to spread the word and have them apply for the Action Network too!
The process to apply for the grant will be made clearer after you've attended the workshop training. There are some prescribed benchmarks you would have to meet to qualify!

If you have another question, don't hesitate to drop us a line here!

Are you the climate champion the world needs today?

Apply For The YKA Action Challenge

A former Assistant Secretary with the Ministry of Women and Child Development in West Bengal for three months, Lakshmi Bhavya has been championing the cause of menstrual hygiene in her district. By associating herself with the Lalana Campaign, a holistic menstrual hygiene awareness campaign which is conducted by the Anahat NGO, Lakshmi has been slowly breaking taboos when it comes to periods and menstrual hygiene.

A Gender Rights Activist working with the tribal and marginalized communities in india, Srilekha is a PhD scholar working on understanding body and sexuality among tribal girls, to fill the gaps in research around indigenous women and their stories. Srilekha has worked extensively at the grassroots level with community based organisations, through several advocacy initiatives around Gender, Mental Health, Menstrual Hygiene and Sexual and Reproductive Health Rights (SRHR) for the indigenous in Jharkhand, over the last 6 years.

Srilekha has also contributed to sustainable livelihood projects and legal aid programs for survivors of sex trafficking. She has been conducting research based programs on maternal health, mental health, gender based violence, sex and sexuality. Her interest lies in conducting workshops for young people on life skills, feminism, gender and sexuality, trauma, resilience and interpersonal relationships.

A Guwahati-based college student pursuing her Masters in Tata Institute of Social Sciences, Bidisha started the #BleedwithDignity campaign on the technology platform, demanding that the Government of Assam install
biodegradable sanitary pad vending machines in all government schools across the state. Her petition on has already gathered support from over 90000 people and continues to grow.

Bidisha was selected in’s flagship program ‘She Creates Change’ having run successful online advocacy
campaigns, which were widely recognised. Through the #BleedwithDignity campaign; she organised and celebrated World Menstrual Hygiene Day, 2019 in Guwahati, Assam by hosting a wall mural by collaborating with local organisations. The initiative was widely covered by national and local media, and the mural was later inaugurated by the event’s chief guest Commissioner of Guwahati Municipal Corporation (GMC) Debeswar Malakar, IAS.

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