YOUTH KI AWAAZ
ACTION CHALLENGE
Build powerful social media campaigns to demand better menstrual health and stand a chance to win a ₹50,000 grant!
Tell me more!In collaboration with
YOUTH KI AWAAZ
ACTION CHALLENGE
Build powerful social media campaigns to demand better menstrual health and stand a chance to win a ₹50,000 grant!
Tell me more!In collaboration with
What it is: A 2-day, online workshop for you to learn powerful social media campaigning skills and launch your next big digital campaign to demand better menstrual health, and win a ₹50,000 grant to support your campaign.
Format: Once selected, the shortlisted participants are required to submit a brief pre-workshop assignment that is the first building block of their campaign. On Day 1 there are sessions on designing a solid campaign strategy, and Day 2 the sessions focus on using content and social media strategies to execute the campaign strategy. Once the workshop is over, we work closely with all the Action Network fellows to strengthen, shape and launch their campaigns.🔥
What will I learn: Campaign design and strategy, social media skills, storytelling skills and how to influence the media and decision-makers to demand action by mobilising people through your social media-driven campaign!
Tell me more about the issue: In India, the conversation around menstruation has taken great strides in the past few years on the internet, especially with movements like #HappyToBleed. Despite this, millions of menstruators are still denied the right to manage their periods in a dignified and healthy way. This issue perpetuates due to the prevalence of gender inequality, discriminatory social norms, cultural taboos, poverty and dearth of basic sanitation services.
Demanding better menstrual health and hygiene is integral to empowering menstruating people and creating a safe and gender-just space. Which is where the Youth Ki Awaaz Action Network comes in.
How can I campaign during COVID-19? As someone who uses the internet actively and is passionate about the issue, you can use the power of your voice to change the larger public narrative on menstrual health and demand policy action by designing powerful social media campaigns! You can check out 2 such amazing campaigns by Shalini Jha and Nitisha Pandey!
I'm in! How do I apply: Hit the button below and fill out the form with an existing campaign pitch, or a new idea. Make it as detailed as possible, targeting local decision-makers. If you clear the first round, we will interview you for the final selection.
All workshops have now concluded and applications have been closed.
Applicants must Indians under 35 years, either running their own projects/organisations, have worked on the issue with an organisation, a journalist covering the issue, or someone with a bold idea.
Should be committed to carrying out their social media campaign for at least 6 months with a minimum of 10 hours per week.
Should have an active social media presence on at least one platform with a basic understanding of how platforms like Facebook, Twitter, Instagram and Snapchat work.
Must possess a working knowledge of both Hindi and English - sessions can be bilingual.
Step 1: Apply with your campaign idea to get selected for the Action Network workshop
Step 2: Attend a two-day online Action Network workshop to learn the essentials of social media campaigning.
Step 3: Use your learnings to launch and run your social media campaign within the 1st month of attending the workshop.
Step 4: Stand a chance to win a ₹50,000 grant to grow your campaign and meet your goal!
Understanding Intersectionality
How menstrual hygiene and health intersects with other diverse issues from education, SRHR, employment to water, sanitation and economic growth!
Understanding Intersectionality
How menstrual hygiene and health intersects with other diverse issues from education, SRHR, employment to water, sanitation and economic growth!
Designing Successful Campaigns
Using the power of stories and social media to inform people and advocate for implementation of policies to improve access to menstrual health and hygiene.
Designing Successful Campaigns
Using the power of stories and social media to inform people and advocate for implementation of policies to improve access to menstrual health and hygiene.
Developing A Network
Build connections with fellow campaigners, organisations and allies working in the same field to develop a mission-oriented network that can create bigger impact and take your impact from online to offline.
Developing A Network
Build connections with fellow campaigners, organisations and allies working in the same field to develop a mission-oriented network that can create bigger impact and take your impact from online to offline.
Learn campaigning and social media skills to demand better menstrual hygiene!
You will need the following to be able to complete the Action Challenge easily:
A good and stable internet connection.
Laptop with a good web camera and charger.
You may use a laptop microphone and laptop speaker. Headphones with an in-built microphone is even better.
Mobile phones are not preferred as this is difficult to capture the full experience for a participant and Moderator.
Notepad and pens
The Action Network is an all expense-paid opportunity, so everything from your application to the workshop are free of cost!
Executing a campaign is the key prerequisite to be an Action Network Fellow and to be able to apply for a grant. The deeper rationale behind why the Action Network focuses on social media campaigning is:
Quick tips to make your entry stand out:
Make sure that the issue you wish to tackle is specific and localised
Keep your plan to highlight solutions to the issue handy - if you have a clear idea as to which decision maker you want solutions from with your campaign, nothing like it!
Your plan should be realistic. Set an achievable goal for yourself.
PS. Not every issue around MHM needs to be addressed to a Union Minister! The more specific and localised your plan of action, the higher chances of impact!
Your application only covers your participation in the workshop and only you are eligible for the grant, should you be selected. However, if you have someone in mind who would be interested, we urge you to spread the word and have them apply for the Action Network too!
The process to apply for the grant will be made clearer after you've attended the workshop training. There are some prescribed benchmarks you would have to meet to qualify!
Once you have attended the Action Network Workshop and launched your social media campaign, you are an Action Network Fellow [for life :)]. In case you are not able to secure the grant and continue running your online campaign, you will have continued access to support, mentorship, and several other opportunities and all our support!
If you have another question, don't hesitate to drop us a line here!