Write an open letter to your govt. representative asking for better menstrual hygiene facilities and win up to ₹30,000!

A #BolDaal writing contest in collaboration with

About the Contest


For years, stigma associated with menstruation has not only prevented conversation on the issue, but also hindered initiatives for better menstrual hygiene practices. Menstruation is an integral part of the discussion around workforce productivity and empowerment of individuals. It also currently stands a key barrier to menstruating persons' access to education. It’s time we break free from taboos, and demand what is the need of the hour - policies and initiative which make life better for menstruating persons.

To participate, write an open letter to your immediate government representative stating your demands for better menstrual health, wellness and hygiene. The top 10 entries will be sent to the respective ministries/representative to bring to their attention what citizens want. Top 3 entries will be awarded cash prizes of up to

Winner: ₹30,000 | First Runner Up: ₹15,000 | Second Runner Up: ₹5,000

Deadline for entries: January 31

Submit Your Entry

Get started:

Step 1: Identify a local issue that highlights period related problems, or issues in dealing with menstruation.

Step 2: Identify a local decision maker who can take action on this in your community.
Hat tip: The more specific and local your decision maker, the higher the chances of impact.

Step 3: Write and publish a letter stating your demands, addressing it to the identified decision maker.

Useful Links

Deadline for entries: January 31

Submit Your Entry

How to write a winning entry

  • Publish your letter on Youth Ki Awaaz by January 31
  • Identify the right decision maker to write your letter to: someone who works with the issue and/or has the power to take the action you'd like to see
  • Your letter should be a minimum 150 words
  • Help us find your letter by giving it a title in this format: #PeriodPaath: Your Title
  • Promote your letter among your friends and networks for maximum page views to clear the first round of selection.
  • Make sure your letter doesn't violate Youth Ki Awaaz's Community Guidelines
  • Send your submission in English or Hindi

Selection Process

Top 20 articles will be shortlisted by an internal team and sent to the expert jury member. The jury member will then select 10 best articles to be sent to the decision makers identified in them, top three among which will be awarded cash prizes.

The articles will be selected on the basis of:

  • The local relevance of the issue: Letters that successfully identify local issues that affect masses have a better chance of being selected
  • Decision maker engagement: Whether the correct decision maker for the issue being explored is identified, and how convincing and strong the point being made
  • Originality and creativity: Letters that bring in a unique perspective to the issue and have an original voice and interesting way to talk about it
  • Simplicity and directness: The easier and more direct the letter is to understand, the better, as it's much more shareable than one with complicated jargon
  • Structure and clarity of thought: The letter should have a clear, concise structure, for greater clarity and a smooth flow of information
  • Stand out Factor: Letters that are truly unique, with a 'wow' factor in tone, structure, narrative, data or personalisation stand a better chance of being shortlisted


Angana Prasad

Executive Director at Project K.H.E.L. (Kids Holistic Education & Life-skills)

Nirmala Nair

Director - Kaboom Social Impact and Menstrual Health Advocate.



The Indian socio-cultural-political landscape of today is ridden with problems. With over 65% of the population below the age of 35, the potential that young people have in finding creative resolutions to these complex issues is unparalleled. With #BolDaal, Youth Ki Awaaz seeks to bring together the country's sharpest young minds to critically examine, discuss and find solutions to issues through interactive, thought-provoking challenges.

You can participate in any live challenge by logging in to Youth Ki Awaaz and submitting your entry. Each challenge has its own set of editorial guidelines and giveaways specified. To log into Youth Ki Awaaz, simply head to this link, and create an account. Don't forget to add your bio before publishing your first article on YKA!

Every article needs to meet the Youth Ki Awaaz community guidelines outlined here. If your article violates any guideline, it will automatically be disqualified. YKA also reserves the right to take down any such article.

As per the Youth Ki Awaaz company policy, any misconduct/cheating detected (and we've got our ways!) would result in your name being blacklisted on our server. This would mean you wouldn't be able to participate in any other contests or write on the platform in future. In the spirit of the challenge, we urge you to play fair and square.

Have a question we haven't already answered? Drop us an email here, and we'll get back to you as soon as possible!

In case the contest receives fewer than 500 entries, it will be cancelled, and a fresh challenge will be created for you to write on.

Are you the menstrual health champion India needs today?

Submit Your Entry

Sign up for the Youth Ki Awaaz Prime Ministerial Brief below