By Jyothi Swaroop Makena

13th July, 2023

What Are The New Anti-Tobacco Rules For OTT Platforms?

The Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules of 2021 (IT Rules, 2021) regulate the OTT services that deliver curated content in India. 


“Here is everything you need to know about the new anti-tobacco rules for OTT platforms

The Code highlights the government’s intention to ensure that users of OTT content services can make informed decisions about the content they watch, rather than following an overly prescriptive approach.

What Does The Code Highlight?

Classifying Content On The Basis Of Age Group

OTT services are required to classify content into various categories based on the nature and type of content (e.g. U, U/A 7, U/A 13+ etc.) This helps users understand the age-appropriateness of the content they are about to watch.

Providing Content Descriptors

The Code also requires OTT content services to provide content descriptors such as violence, nudity, sex, language, and substance and drug abuse, among others.

Regarding Tobacco Depiction

The Code also addresses aspects relating to tobacco depiction. It states that films or serials that portray smoking or tobacco consumption must have a higher degree of age-classification, though it refrains from prohibiting depictions of tobacco-use or prescribing how it should be depicted.

These requirements ensure that users exposed to smoking scenes are sufficiently mature to independently assess any harms or risks associated with smoking.

Click here to read the full story