By Jyothi Swaroop Makena

13th July, 2023

What Makes You Start Smoking?

The extent of tobacco use (smoked and smokeless) among Indian adults is 9.7%, which translates to 15.3% of men and 4% women in the country.


"Reasons that might compel people to start smoking"

Users feel that the depiction of smoking content on TV or OTT has an insignificant impact on smoking uptake.  Two in every three respondents were indifferent to the depictions of smoking in OTT content.

The Impact Smoking Content Has On Users

Three Biggest Influencers For Smoking

al-Kubaisy et al. (2012) and Koushki and Bustan (2006) highlight the ‘theory of triadic influence’, arguing that (a) age or gender, (b) family or friends, and (c)  school or community are the three main points of contact that influence young people to take up smoking.

Smoking To Cope With Your Emotions

Many people smoke because it’s a way they’ve learned to cope with post-traumatic stress disorder (PTSD) symptoms, negative moods, and the stress of daily life. There are ways to deal with emotions without smoking.

Many people don't quit smoking because they think it's too hard, and it's true that for most people quitting isn't easy. After all, the nicotine in cigarettes is a powerfully addictive drug. But with the right approach, you can overcome the cravings.