The point of sale logistics is the place where the goods are offered. This can be the store itself or the location in the store from where the sale starts. Accordingly, the conceptuality also describes the contact between the customer and the goods.
The definition will be expanded in the future thanks to the internet and the living room as a place to be defined by the digitization. The seller is, therefore, the point of sale, but for the buyer, the so-called “point of purchase”. It is translated with “place of purchase” and abbreviated with PoP.
Logistics has a very important role in customer satisfaction. Logistics is considered as a value-added component or a profitability factor. That links the needs of the market and the operational activity of the entity.
Concepts about Logistics:
In its principles, logistics was nothing more than having the right product, in the right place, at the right time. This is at the lowest possible cost. Nowadays these sets of activities have been redefined and nowadays they are a whole process.
The logistics aim to satisfy the demand for the best conditions of service, cost, and quality. It manages the necessary means to achieve this objective area, means of transport, information technology and mobilizes. Both the human and financial resources that is appropriate. Logistics is the set of means and methods necessary to carry out the organization of a company, or a service, especially distribution.
The point of sale logistics also touches other areas of sales, for example, marketing. In order to positively influence a customer, the PoS will be pleased to provide an attractive presentation of the goods.
Business Logistics – Definition:
Business logistics is all storage and movement that facilitates the flow of products from the point of purchase of the materials to the point of consumption. Also, it is the flows of information that are implemented, to give the consumer the right level of service at a reasonable cost.
Logistics is a part of SCM (Supply Chain Management). That strategies, controls, and implements the efficient and effective flow of materials and storage of products. Also, it is associated information from the point of origin to a point of utilization in order to meet the needs of consumers.
With the globalization of the economy, it is necessary to introduce the concept of logistics. It is because, among other things, economics is part of the thinking of consumers, creating new strategies between generators of cargo and reaching end customers.
Marketing campaigns at the point of sale can be:
- The installer in the shop
- Brochures
- Flyers
- A decorated shop window
- Or the banner on the Internet.
The scope of Logistics covers the whole organization, from the management of raw materials to the delivery of the finished product. The aim of logistics administration is to coordinate all activities essential to achieve the preferred levels of service and excellence at the most economical rates possible. Expansion of the managerial vision is to turn logistics into a model, a framework, a mechanism for planning the internal and external activities of the company.