As a startup, you may believe that you have little chance of competing with the industry’s established titans. They have the reputation, reach, and financial resources to recruit and keep consumers.
But, if nothing else, the biblical metaphor demonstrates that an informed and intelligent underdog may vanquish a perceived champion.
Is it simple? No! No, not at all. However, it is entirely feasible. How? By attaining organic expansion.
What Is Organic Growth?
Organic growth is defined as the growth that occurs due to internal activities within a firm, such as developing higher-converting marketing material, boosting sales, and keeping more consumers.
In essence, organic growth is growth accomplished by the firm, instead of growth acquired through mergers and acquisitions or rounds of fundraising.
According to Sidharth Jain, founder of a digital marketing company, says:
“Online, organic growth is the approach that levels the playing field in the 21st century corporate sector. It helps you create leads, raise awareness, strengthen your reputation, gain and keep consumers, and create advocates.”
Ways To Increase Your Organic Growth
- Make a long-term investment in a content production plan
There are no shortcuts, and you must keep this in mind before you begin. Successful firms of all sizes play the long game. Know that development and profit will take time.
- Experiment with new trends and strategies to outperform established competitors
Don’t be scared of the big people. They may already have a following and a catalog, but their success can sometimes work against them. They might have become complacent, or no longer place a priority on expansion. Maybe, retention isn’t their strong suit.
You can’t outspend them, but you can outwork them. You can create, explore, and think beyond the box in ways they may not be able to do.
Improve your content. When you visit the blogs of the biggest companies in your sector, you will notice that they all cover the same issues, topics, categories, and even have the same headlines.
If you follow their lead, you will never stand apart.
- Develop a growth strategy and put it into action
Success and progress need planning. Make a clear plan for what you want to achieve with your content marketing; and how you want to do it. Have a more targeted content approach than the next person.
Less than half of the marketers have a written content marketing plan. This is a chance for you. Build your strategy and content for improved SEO (Search engine optimisation), user navigation, backlinks, and more, to optimise growth.
- Establish connections
There are billions of internet users. For others, audiences of hundreds of millions already exist, and they are always searching for great material to share with their group.
You may take advantage of this. Develop productive relationships with editors and other content writers in your industry and area.
Follow them and interact with them on social media. Comment on their most recent blog article. Congratulate them on a recent accomplishment. Share the best of what they have to offer with your audience. Find and notify them of any broken links on their website.
Cold emails are the most effective method for automating this outreach, and most providers allow you to customise at scale. Follow up if you don’t receive a response. Make a connection. Give without expecting anything in return.
Once the relationship is established, link your material and tell them. They will be delighted to share. Request a quotation, a brief question and answer, or a lengthier interview. Pitch a guest post idea.
- Work smarter, not harder, with tech.
Search for helpful hints, resources, and services to help you grow.
Ensure that A/B testing and conversion rate optimisation, are included in every aspect of your business: emails, content on landing pages, and so on.
What isn’t working can be fixed. What’s already functioning can be improved.
Avoid competing for the highest-volume keywords. Instead, concentrate on the lower-volume but high-conversion ones. These long-tail keywords are simpler to target and disclose more about searcher intent.
Master the three elements of organic growth: investing, producing, and performing.